At a Glance
- Tasks: Analyse digital marketing performance and uncover insights to boost campaigns.
- Company: Join a dynamic team at our Norwich headquarters, focused on innovation.
- Benefits: Full-time role with opportunities for growth and skill development.
- Why this job: Dive into data and make a real impact on marketing strategies.
- Qualifications: 2+ years in digital marketing and strong Google Analytics skills required.
- Other info: Ideal for those passionate about digital trends and eager to learn.
The predicted salary is between 28800 - 48000 £ per year.
Please note this position is full time and is office based at our Norwich Headquarters. The position is not open to remote working. We are looking for a digitally savvy and analytically minded Digital Marketing Analyst to join our team. This role is ideal for someone with a strong understanding of the digital marketing landscape who enjoys working with data, uncovering insights, and helping improve marketing performance.
You will work closely with the Head of SEO to analyse website and campaign performance, report on digital activity, and identify opportunities for improvement across channels including paid media, organic search, and website performance. A solid understanding of how paid media works is essential in order to effectively analyse and report on campaign performance. Over time the role will expand to include hands-on optimisation of digital marketing channels.
Key Responsibilities- Analyse website performance and user behaviour using Google Analytics 4 (GA4).
- Produce regular marketing performance reports and dashboards.
- Analyse campaign performance across channels including PPC, organic search, and website activity.
- Interpret data to identify trends, opportunities, and areas for optimisation.
- Work with marketing colleagues and external partners to provide insight into campaign performance.
- Use Excel to manipulate, analyse, and present marketing data.
- Support SEO analysis including keyword performance, rankings, and site visibility.
- Assist with website performance monitoring and optimisation.
- Support the marketing team with insights to inform strategic decisions.
- Monitor digital marketing KPIs and provide recommendations for improvement.
- Support optimisation of Google product feeds and campaign performance.
- Assist with paid search performance analysis and optimisation.
- Monitor brand visibility across emerging AI search platforms and identify opportunities to improve brand presence.
- Support product and category level search optimisation.
- 2+ years experience in digital marketing, analytics or performance marketing roles.
- Strong experience with Google Analytics 4 (GA4).
- Confident in data analysis in Excel (pivot tables, formulas, data manipulation).
- An understanding of SEO principles.
- Analytical mindset with the ability to interpret and communicate data clearly.
- Understanding of PPC / paid media platforms and how campaigns are structured and measured.
- Ability to translate data into actionable insights.
- Experience using SEMrush or similar SEO tools.
- Basic HTML knowledge.
- Familiarity with AI-driven search and emerging search technologies.
- Experience working with Content Management Systems (CMS).
- Experience creating marketing dashboards or automated reports.
- Highly analytical and detail-oriented.
- Curious and proactive in identifying insights.
- Comfortable working with large datasets.
- Interest in digital marketing trends and technologies.
The ideal candidate will have a strong understanding of digital marketing channels combined with a passion for data analysis. They will be comfortable digging into performance metrics, asking questions of the data, and helping the team understand what’s working and where improvements can be made.
To Apply: Applications must be made via email. Please send your CV and covering letter to [email address]. For more information check out our careers page here.
Digital Marketing Analyst (Norwich – On Site) in King's Lynn employer: Mirafit
Contact Detail:
Mirafit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst (Norwich – On Site) in King's Lynn
✨Tip Number 1
Get to know the company inside out! Research their digital marketing strategies, recent campaigns, and overall brand presence. This will not only help you tailor your approach but also show that you're genuinely interested in joining the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Engaging with people in the company can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing analytics. Be ready to discuss your experience with Google Analytics 4 and how you've used data to drive marketing decisions in the past.
✨Tip Number 4
Don’t forget to showcase your analytical skills! Bring examples of reports or dashboards you've created in the past. This will demonstrate your ability to interpret data and provide actionable insights, which is key for this role.
We think you need these skills to ace Digital Marketing Analyst (Norwich – On Site) in King's Lynn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing and analytics. We want to see how your skills align with the role, so don’t be shy about showcasing your achievements and relevant projects!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about digital marketing and how your analytical mindset can contribute to our team. Keep it engaging and personal – we love to see your personality!
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to mention your experience with tools like Google Analytics 4 and Excel. We’re keen to know how you’ve used data to drive marketing performance in the past.
Apply Through Our Website: Don’t forget to submit your application through our careers page! It’s the best way for us to receive your CV and cover letter, and we can’t wait to see what you bring to the table.
How to prepare for a job interview at Mirafit
✨Know Your Data Tools
Make sure you're well-versed in Google Analytics 4 and Excel. Brush up on how to analyse website performance and campaign metrics, as you'll likely be asked to demonstrate your understanding of these tools during the interview.
✨Showcase Your Analytical Mindset
Prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where you identified trends or opportunities for optimisation, as this will highlight your analytical skills.
✨Understand Digital Marketing Channels
Familiarise yourself with the different digital marketing channels, especially PPC and SEO. Be prepared to discuss how these channels work together and how you've contributed to their success in previous roles.
✨Ask Insightful Questions
At the end of the interview, don't hesitate to ask questions about the company's digital marketing strategies or tools they use. This shows your genuine interest in the role and helps you gauge if it's the right fit for you.