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For Companies At a Glance
- Tasks: Own and scale the go-to-market strategy for healthcare professional offerings.
- Company: Join Mira, a fast-growing femtech company revolutionising hormonal health.
- Benefits: Competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Make a real impact on women's health in a dynamic startup environment.
- Qualifications: 5+ years in B2B product marketing, strong analytical skills, and a passion for women's health.
- Other info: Collaborative team culture with opportunities for growth and leadership.
The predicted salary is between 36000 - 60000 £ per year.
About Mira
Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 200,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. Mira was founded to help women and individuals reach their parenthood dreams and make their fertility journey smoother. Mira's most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. The company focuses on data-driven hormonal health solutions to help women make confident health decisions throughout their lives, from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses. We are committed to helping customers achieve the highest possible success rates and outcomes through personalized care, cutting-edge technology, and science-backed data.
The Position
We are looking for a B2B Product Marketing Manager to own and scale the go-to-market strategy for Mira's healthcare professional offerings, driving adoption, engagement, and growth. The ideal candidate has experience in B2B go-to-market strategy, customer discovery with clinicians, and data-driven marketing execution. If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!
Requirements
- 5+ years of experience in B2B product marketing, B2B marketing, go-to-market roles, ideally within healthcare, digital health, diagnostics, or health technology.
- Strong analytical skills: GA4 and HubSpot proficiency.
- Bachelor's degree required; advanced degree (MPH, MBA, MS, or clinical degree) preferred but not required.
- Demonstrated ability to define positioning, messaging, and go-to-market strategies for complex, clinically driven products.
- Hands-on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies.
- Deep interest in women's health, hormone health, diagnostics, or clinical workflows; experience marketing to clinicians is preferred.
- Proven ability to collaborate cross-functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast-moving, ambiguous environments.
- Ownership mindset with leadership potential and interest in growing into a segment-owner or general-manager-like role over time.
- Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials.
Responsibilities
- Own positioning, messaging, and go-to-market strategy for Mira's B2B offerings focused on healthcare professionals.
- Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go-to-market recommendations.
- Own analytics and performance reporting for key go-to-market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.
- Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.
- Lead segment strategy and use-case definition in collaboration with Clinical and Marketing teams.
- Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence-based content.
- Serve as the cross-functional bridge between Clinical, Operations and Marketing, feeding field insights into product and roadmap decisions.
- Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).
- Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.
Benefits
- You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families.
- We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence.
- In addition to a competitive salary, we offer a performance-based bonus system based on OKRs.
- We provide professional development opportunities - training courses, workshops, and seminars.
Recruiting process
- Step 1: Screening call with HR
- Step 2: Assessment task
- Step 3: Interview with department lead
- Step 4: Final interview
B2B Product Marketing Manager (Remote EU, B2B contract) in London employer: Mira
Contact Detail:
Mira Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Product Marketing Manager (Remote EU, B2B contract) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mira or similar companies. Use LinkedIn to connect and engage with them; you never know who might help you land that interview.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand Mira's products, their mission, and recent achievements. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the B2B Product Marketing Manager role. Highlight your analytical skills and any relevant projects you've worked on that demonstrate your ability to drive growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Mira team.
We think you need these skills to ace B2B Product Marketing Manager (Remote EU, B2B contract) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2B Product Marketing Manager role. Highlight your experience in B2B marketing and any relevant work in healthcare or digital health. We want to see how your skills align with our mission at Mira!
Showcase Your Analytical Skills: Since strong analytical skills are key for this position, don’t forget to mention your experience with tools like GA4 and HubSpot. Share specific examples of how you've used data to drive marketing strategies in the past—this will really catch our eye!
Communicate Clearly: Your written communication skills are crucial, so make sure your application is clear and compelling. Use straightforward language to explain complex concepts, just like you would when creating sales enablement materials for healthcare professionals.
Apply Through Our Website: We encourage you to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our team at Mira!
How to prepare for a job interview at Mira
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Mira's offerings and how they fit into the B2B landscape. Familiarise yourself with their FDA-compliant at-home fertility monitor and other services. This will help you articulate how your experience aligns with their mission and how you can contribute to their growth.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss your experience with tools like GA4 and HubSpot. Bring examples of how you've used data to drive marketing strategies in previous roles, especially in healthcare or tech environments. This will demonstrate your ability to translate insights into actionable plans.
✨Prepare for Customer Discovery Discussions
Given the emphasis on customer discovery with clinicians, think about how you would approach interviews with healthcare professionals. Prepare questions that show your understanding of their workflows and pain points. This will highlight your hands-on experience and your ability to translate insights into effective marketing strategies.
✨Communicate Clearly and Compellingly
Practice turning complex clinical concepts into clear narratives. You might be asked to explain how you would create sales enablement materials or educational content for healthcare professionals. Being able to communicate effectively will set you apart and show that you can bridge the gap between clinical and marketing teams.
