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For Companies At a Glance
- Tasks: Own and scale the go-to-market strategy for healthcare professional offerings.
- Company: Join Mira, a fast-growing femtech company revolutionising hormonal health.
- Benefits: Competitive salary, performance bonuses, and professional development opportunities.
- Why this job: Make a real impact on women's health in a dynamic startup environment.
- Qualifications: 5+ years in B2B product marketing, strong analytical skills, and a passion for women's health.
- Other info: Collaborative team culture with opportunities for growth and leadership.
The predicted salary is between 36000 - 60000 £ per year.
About Mira
Mira is a San Francisco-based hormonal health company providing integrative care and hormonal testing for over 200,000 customers. In 2023, they were recognized by Inc. 5000 as America's fastest-growing femtech company. Mira was founded to help women and individuals reach their parenthood dreams and make their fertility journey smoother. Mira's most important breakthrough was inventing the market's only FDA-compliant at-home fertility monitor with quantitative technology. The company focuses on data-driven hormonal health solutions to help women make confident health decisions throughout their lives, from the menstrual stage to menopause. Mira offers solutions to test, boost, and navigate fertility—starting from comprehensive hormone testing and supplements to fertility coaching and online courses. We are committed to helping customers achieve the highest possible success rates and outcomes through personalized care, cutting-edge technology, and science-backed data.
The Position
We are looking for a B2B Product Marketing Manager to own and scale the go-to-market strategy for Mira's healthcare professional offerings, driving adoption, engagement, and growth. The ideal candidate has experience in B2B go-to-market strategy, customer discovery with clinicians, and data-driven marketing execution. If you want to challenge yourself at a high-growth startup and make a difference for women's health, please join us!
Requirements
- 5+ years of experience in B2B product marketing, B2B marketing, go-to-market roles, ideally within healthcare, digital health, diagnostics, or health technology.
- Strong analytical skills: GA4 and HubSpot proficiency.
- Bachelor's degree required; advanced degree (MPH, MBA, MS, or clinical degree) preferred but not required.
- Demonstrated ability to define positioning, messaging, and go-to-market strategies for complex, clinically driven products.
- Hands-on experience working directly with customers and partners (e.g., interviews, pilots, key accounts) to understand needs, workflows, and incentives, and translate insights into actionable product and marketing strategies.
- Deep interest in women's health, hormone health, diagnostics, or clinical workflows; experience marketing to clinicians is preferred.
- Proven ability to collaborate cross-functionally with Product, Clinical, Sales, Marketing, and Operations teams in fast-moving, ambiguous environments.
- Ownership mindset with leadership potential and interest in growing into a segment-owner or general-manager-like role over time.
- Excellent written and verbal communication skills, with the ability to turn clinical, technical, or research concepts into clear, compelling narratives and sales enablement materials.
Responsibilities
- Own positioning, messaging, and go-to-market strategy for Mira's B2B offerings focused on healthcare professionals.
- Lead customer and partner discovery efforts by conducting regular interviews with clinicians to deeply understand their needs, workflows, incentives, and pain points, and translate insights into actionable product, positioning, and go-to-market recommendations.
- Own analytics and performance reporting for key go-to-market initiatives, including onboarding, messaging, and activation funnels, translating data into actionable insights and recommendations.
- Translate clinical capabilities and research into clear value propositions, sales enablement, and educational materials for healthcare professionals.
- Lead segment strategy and use-case definition in collaboration with Clinical and Marketing teams.
- Build clinical credibility and thought leadership through KOL partnerships, case studies, webinars, and evidence-based content.
- Serve as the cross-functional bridge between Clinical, Operations and Marketing, feeding field insights into product and roadmap decisions.
- Develop scalable playbooks, workflows, and operational foundations to support growth in the segment of focus (healthcare professionals).
- Over time, assume ownership of the healthcare professional's business line, including strategy, partnerships, and performance outcomes.
Benefits
- You will work with a dedicated, highly-engaged, international team of professionals who are passionate about helping couples and individuals start their families.
- We have a fast-paced and collaborative work environment where we encourage open communication, ownership, and independence.
- In addition to a competitive salary, we offer a performance-based bonus system based on OKRs.
- We provide professional development opportunities - training courses, workshops, and seminars.
Recruiting process
- Step 1: Screening call with HR
- Step 2: Assessment task
- Step 3: Interview with department lead
- Step 4: Final interview
B2B Product Marketing Manager (Remote EU, B2B contract) employer: Mira
Contact Detail:
Mira Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land B2B Product Marketing Manager (Remote EU, B2B contract)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Mira or similar companies. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching Mira's products and their impact on women's health. Be ready to discuss how your experience aligns with their mission and how you can contribute to their growth in the B2B space.
✨Tip Number 3
Showcase your analytical skills! Be prepared to discuss how you've used data to drive marketing strategies in the past. Highlight specific examples where your insights led to successful outcomes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the Mira team and making a difference in women's health.
We think you need these skills to ace B2B Product Marketing Manager (Remote EU, B2B contract)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the B2B Product Marketing Manager role. Highlight your experience in B2B marketing and any relevant work in healthcare or digital health. We want to see how your skills align with our mission at Mira!
Showcase Your Analytical Skills: Since strong analytical skills are a must, don’t forget to mention your proficiency with tools like GA4 and HubSpot. Share specific examples of how you've used data to drive marketing strategies in your previous roles. We love numbers that tell a story!
Communicate Clearly: Your written communication skills are key! When crafting your application, aim to turn complex concepts into clear, compelling narratives. This will not only showcase your ability to communicate effectively but also demonstrate your understanding of our products.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team at Mira!
How to prepare for a job interview at Mira
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Mira's offerings and how they stand out in the market. Familiarise yourself with their FDA-compliant at-home fertility monitor and be ready to discuss how your experience in B2B product marketing can enhance their go-to-market strategy.
✨Showcase Your Analytical Skills
Since strong analytical skills are crucial for this role, prepare to discuss specific examples of how you've used data to drive marketing decisions in the past. Be ready to talk about your experience with tools like GA4 and HubSpot, and how you've translated data into actionable insights.
✨Demonstrate Your Understanding of Clinician Needs
Mira values hands-on experience with customers, especially clinicians. Prepare to share instances where you've conducted customer discovery or interviews to understand their workflows and pain points. Highlight how these insights informed your marketing strategies.
✨Communicate Clearly and Confidently
As a B2B Product Marketing Manager, you'll need to turn complex clinical concepts into compelling narratives. Practice articulating your thoughts clearly and confidently, focusing on how you can effectively communicate value propositions to healthcare professionals.
