About the position
We are looking for a Social Media Content Creator to help grow Mira's presence across TikTok and Instagram Reels. Working directly with the Head of Social, you'll turn Social strategy and ideas into platform-native short-form content, owning the process from concept and filming through to editing and publishing. The ideal candidate is experienced in filming and editing short-form video independently, spotting and acting on trends fast, and writing hooks and stories that hold attention.
This is a hands‑on creative role for someone who understands TikTok and Instagram culture, moves quickly and knows how to make content that feels native to the feed, not like an ad.
Responsibilities
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Create TikTok and Instagram Reels from concept filming editing publishing
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Own a consistent pipeline of original, platform-native short-form content for a primarily US audience
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Spot relevant trends, sounds, formats and conversations and turn them into Mira content quickly
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Develop repeatable Social series and creative formats
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Turn community comments, FAQs and conversations into reactive content and video replies
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Support day-to-day TikTok and Instagram community management, including comments and DMs
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Work with Mira's medical and science experts to keep health content accurate and compliant
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Track content performance and use learnings to improve future creative
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Join London content days with the Head of Social as needed
Requirements
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Strong portfolio of TikTok, Reels and short‑form Social content you filmed and edited yourself
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2+ years creating short‑form Social content for a brand, agency or your own channel
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Strong knowledge of TikTok and Instagram trends, formats and platform culture
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Confident using tools such as CapCut, Premiere Pro and/or Canva
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Strong instincts for hooks, pacing, storytelling and retention, plus good copywriting for captions and on‑screen text
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Able to move quickly from idea to published content; proactive and comfortable working independently
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Comfortable appearing on camera is a plus
Nice-to-have
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Experience in health, wellness, beauty or lifestyle Social
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Interest in women's health and hormones
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Understanding of Social analytics and how performance informs creative
Details
The role is a remote position, with a 40‑hour workweek, flexible working hours and a few hours of overlap with the US team. Occasional in‑person content days in London.
What we offer
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Join one of the fastest‑growing femtech companies in the U.S., driven by a strong mission to advance women's health and expand access to care
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Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people's lives
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Thrive in a fast‑paced startup environment where your work directly impacts company growth, strategy, and key decisions
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Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale
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Work in a flexible, fully remote environment that supports autonomy, ownership, and independence
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Receive a competitive salary along with a performance‑based bonus system tied to OKRs
Recruiting process
Step 1 ‘Screening call with HR’ - Step 2 ‘Creative test task’ - Step 3 ‘Interview with Head of Social’ - Step 4 ‘Final interview’ - Step 5 ‘Reference check’
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