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- Tasks: Lead and inspire the London sales team to achieve ambitious revenue goals.
- Company: MiQ is a dynamic advertising services company focused on inclusion and innovation.
- Benefits: Enjoy hybrid work, competitive healthcare, generous PTO, and performance bonuses.
- Why this job: Join a culture that values diversity and empowers you to make an impact.
- Qualifications: 15+ years in digital advertising with strong leadership and sales management experience required.
- Other info: Be part of a newly created role with significant growth potential.
The predicted salary is between 54000 - 84000 £ per year.
We’re excited to be hiring for a newly created role: Senior Director, Sales (SDS) – a pivotal leadership position with the opportunity to lead and manage the entire London sales team. The Senior Director, Sales (SDS) is a senior leadership role responsible for leading, nurturing, and developing high performance across the London sales organisation. This position requires strategic thinking, strong leadership skills, and a proven track record of driving revenue growth through effective sales strategies, team management, and customer relationship management.
WHAT YOU WILL DO:
- Sales Strategy: Define the commercial strategy within the assigned region including resource planning and delivery of departmental OKRs and align into the wider MiQ UK vision. Oversee the development and execution of Agency Growth Plans and client tiering. Oversee the delivery of sales targets, territories and quotas to drive revenue growth and market expansion within the assigned region.
- Sales Leadership: Provide leadership, direction and role modelling to motivate the London sales team to deliver their best work, delight customers and build the best relationships in market. Nurture a culture of inclusivity, high performance and ambition. Develop direct reports (GADs) and advance their capabilities as future commercial leaders. Set clear goals, expectations, and performance metrics with a regular performance review cadence to drive sales excellence and prioritise for impact. Build accountability across sales organisation for contribution towards Marketing, CoE and Product Marketing initiatives & engagements.
- Customer Relationship Management: Build and maintain strong relationships with HC & agency CEOs, and Chief Growth & Strategy Officers. Oversee T1 brand engagements to ensure highest quality of interactions and positive experience. Role model strategic client engagement, annual engagement planning and be a point of influence within Holding Companies and Top Tier Independent agencies.
- Sales Enablement: Identify capabilities gaps and work with L&D & Product Marketing. Develop to implement sales enablement programs, tools, and resources. Coach all sales managers on sales effectiveness and enhancing productivity. Support across GTM narrative build, reducing complexity and ensuring a customer centric lens on sales positioning.
- Sales Operations: Responsible for accurate sales forecasting, pipeline management, and territory planning. Oversee the roll-out and adoption of sales processes, systems, and technologies to streamline sales operations and improve efficiency.
- Revenue & GP Optimization: Continuously analyse sales performance metrics, trends, and customer insights to identify opportunities for revenue optimization and growth. Develop and execute strategies to maximize revenue from existing customers and acquire new business. Maintain oversight of personal growth areas attainment with quarterly reporting back to the business. Analyze sales data and metrics to assess performance, identify areas for improvement.
- Market Analysis: Consider market research, competitive analysis, and customer segmentation to identify market trends, opportunities, and threats. Use market intelligence to inform sales strategies and prioritize target accounts and segments.
- Executive Reporting: Prepare and present sales performance, trends, and insights to inform strategic decision-making and business planning.
WHO YOU ARE:
Someone with 15+ years experience in digital programmatic advertising with minimum 8 years in commercial leadership roles. A track record of success in leading and managing sales teams to achieve revenue targets and business objectives. Strong sales management skills, with experience leading high-performing sales teams in competitive markets. Demonstrated ability to develop sales strategies, drive sales performance, and deliver results. Customer-centric mindset with a focus on understanding customer needs, building relationships, and delivering value-added solutions. Experience managing key customer accounts and driving customer retention and satisfaction. Strategic mindset with the ability to develop and execute sales strategies that align with business objectives and market dynamics. Experience in strategic planning, market analysis, and revenue forecasting. Excellent communication and interpersonal skills, with the ability to articulate ideas, influence stakeholders, and build consensus across all layers of the organization. Experience in presenting to executive leadership and external stakeholders. Strong leadership and team-building skills, with the ability to inspire and motivate sales teams to achieve excellence and drive results. Experience mentoring and developing sales talent at all levels of the organization. Results-oriented mindset with a focus on driving revenue growth and achieving sales targets. Track record of setting ambitious goals, tracking performance, and adapting strategies to achieve desired outcomes. Collaborative skills, with the ability to work effectively cross-functionally and build relationships with internal and external stakeholders. Experience negotiating and managing strategic partnerships is desirable.
WHAT’S IN IT FOR YOU:
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to inclusion, we’re always moving towards becoming an even better place to work. Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make, and they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them.
What are our core values? To discover these, follow the link below to explore what life is like at MiQ and gain insights into our company culture and the values that shape how we work: https://www.wearemiq.com/life-at-miq
BENEFITS:
Every region and office has specific perks and benefits, but every person joining MiQ can expect:
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Senior Director, Sales employer: MiQ
Contact Detail:
MiQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Sales
✨Tip Number 1
Network strategically within the digital programmatic advertising industry. Attend relevant events, webinars, and conferences where you can meet potential colleagues or decision-makers at MiQ. Building these connections can give you insights into the company culture and the expectations for the Senior Director, Sales role.
✨Tip Number 2
Research MiQ's recent projects and initiatives in the sales domain. Understanding their current strategies and challenges will allow you to tailor your discussions during interviews, showcasing how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 3
Prepare to discuss your leadership style and how you've developed high-performing teams in the past. Be ready to share specific examples of how you've driven revenue growth and fostered a culture of inclusivity and ambition, as these are key aspects of the role.
✨Tip Number 4
Familiarise yourself with the competitive landscape of the digital advertising market. Being able to articulate market trends, opportunities, and threats during your conversations will demonstrate your strategic mindset and ability to navigate the complexities of the industry.
We think you need these skills to ace Senior Director, Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in digital programmatic advertising and leadership roles. Use specific examples of how you've driven revenue growth and managed high-performing sales teams.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic mindset and customer-centric approach. Discuss how your past experiences align with the responsibilities outlined in the job description, particularly in sales strategy and team development.
Showcase Leadership Skills: Provide concrete examples of how you've motivated teams and nurtured a culture of inclusivity and high performance. Highlight any mentoring or coaching experiences that demonstrate your ability to develop future leaders.
Research MiQ's Values: Familiarise yourself with MiQ's core values and company culture. Reflect these values in your application to show that you are not only a fit for the role but also for the organisation as a whole.
How to prepare for a job interview at MiQ
✨Showcase Your Leadership Experience
As a Senior Director, Sales, you'll need to demonstrate your ability to lead and inspire teams. Prepare specific examples of how you've successfully managed sales teams in the past, focusing on your leadership style and the results achieved.
✨Understand the Company Culture
Familiarise yourself with MiQ's core values and culture. During the interview, reference these values and explain how they resonate with your own leadership philosophy. This shows that you're not just a fit for the role, but also for the company.
✨Prepare for Strategic Discussions
Expect to discuss sales strategies and market analysis. Be ready to share your insights on current trends in digital programmatic advertising and how you would approach developing a commercial strategy for the London sales team.
✨Demonstrate Customer-Centric Thinking
Highlight your experience in customer relationship management. Prepare to discuss how you've built strong relationships with key clients and how you plan to maintain and enhance these relationships in your new role.
