Global Sales Marketing and Enablement Director

Reporting to: VP, Global Product Marketing

Location: London, UK

The Opportunity

MiQ is not your average programmatic media partner. We are experts in data science, analytics and omnichannel programmatic trading with a focus on quality and performance. We are seeking a motivated, dynamic Global Sales Marketing and Enablement Director to support our growing global team. You will lead our global commercial enablement efforts, working closely with Sales, Account Management, Product, and Marketing teams. You will have the opportunity to make a significant impact on how we go‑to‑market with our technology and media solutions. This includes the strategic conceptualization of the sales enablement approach in line with company and product goals, developing narratives and collateral frameworks that appeal to our core audiences, and working with global and local commercial team leads to execute those strategies and narratives.

Use your talent for project management, collaboration, storytelling, communication, and product, market, and customer knowledge to ensure success. If you are a seasoned, independent Sales Enablement or Product Marketing professional with a keen attention to detail, a track record of building strong relationships to enable sales teams, and an understanding of the programmatic media industry – we want to hear from you.

Job Responsibilities

• Production of adaptable global sales assets and frameworks aimed at segments (e.g., specific holdco partnerships, indie agencies, senior managers vs. hands‑on‑keyboard).
• Support feedback engagements with our biggest clients.
• Build stronger marketing connection to commercial needs.
• Amplify productivity and value of marketing assets.
• Own and streamline MiQ’s enablement tech stack and GTM processes.
• Drive sales and AM adoption of systems/processes for surfacing sales content.
• Drive an increase in the quantity and regularity of snackable sales enablement content releases across our product suite (sales email templates, insights, one‑sheet, talk tracks, FAQs, competitive kill points, newsjacking paragraphs, packages, etc).
• Collaborate with L&D team in creating and maintaining a sales onboarding program that covers MiQ’s products and how we sell them.
• Coordinate across stakeholders of go‑to‑market training and enablement programs for tier 1 global product launches: including product updates, market trends, objection handling, value selling techniques, pitch or demo practice methods, with accompanying material.
• Regularly report on usage and effectiveness of collateral assets and training across product and sales marketing globally.
• Build effective measurement frameworks for sales adoption.
• Develop programs, systems and process for customer feedback data collection and interpretation.
• Develop sales cycle analysis to inform strategy around selling our products such as pricing, prospecting process, upselling, custom segmentation, etc.
• Leverage and automate platform usage data to inform and improve commercial success.

Required Experience

• Proven work experience as a Sales Marketing, Sales Enablement, or Product Marketing professional, addressing the needs of media agencies and brand marketers.
• Track record in designing and executing successful sales enablement programs, including training.
• Proven ability to create attractive commercial product packaging and storytelling content such as offers or bundles and pitch slides.
• Experience working with key sales enablement systems such as Seismic, Gong, Glean, Salesforce, Thoughtspot or other similar platforms.

Your Core Competencies

• Project Management: Highly organized, with outstanding ability to plan and execute complex enablement programs and training plans with multiple objectives, stakeholders and deliverables. Proactive in following, creating and improving team processes with attention to fine detail. Able to plan ahead and predict blockers in order to prevent them.
• Analysing: Ability to correctly interpret qualitative and quantitative data and extract key relevant themes. Aptitude for building a deep understanding and empathy for internal and external audiences. Proactively seeks to understand and is comfortable communicating the technical detail of products.
• Product Storytelling: Creates compelling sales storytelling, positioning and messaging based on a thorough understanding of MiQ’s market, products and clients needs. Commercially minded, with an ability to build attractive promotions, packaging and pricing models.
• Collaboration: Builds strong positive stakeholder relationships to influence people and reach objectives. Understands global cultural differences in communication and adapts accordingly. Proactively open and transparent on work priorities and progress with all stakeholders. Approaches change and the need for agility with a positive attitude.
• Communication: Can speak clearly and empathetically to all of MiQ’s audiences – internal and external. Adept at making complex product information easy to understand. Flawless command of the English language; written communication is always compelling, mistake free and in MiQ’s Tone of Voice. Creates a range of suitable content outputs that showcase a detail‑orientated approach, an eye for design, and are always within MiQ’s brand guidelines.