Data Analyst, AI Content Intelligence in London

Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, which powers Minute Media's portfolio of trusted content brands, including Sports Illustrated, The Players' Tribune, and FanSided as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers.

The technology platform includes:

• STN Video, an online video platform (OVP), which provides access to a robust sports highlights rights portfolio.
• Magnifi, an AI-driven SaaS platform, that enables rights holders to detect key moments and create highlights in real time.

Minute Media is building the future of how the world connects with sport, powered by innovation, shared globally, and trusted by millions of fans and the partners we serve. Minute Media has offices in the US, UK, Israel, Brazil, Asia and India.

Media is navigating a major shift in how digital content is discovered and consumed as AI-powered search and conversational agents increasingly shape the web. As part of this evolution, we are building new capabilities to understand, measure, and monetize how AI platforms interact with our content. We are hiring a Data Analyst, AI Content Intelligence to lead analysis of AI bot and crawler activity across our ecosystem. This role sits within the BI & Data function and works closely with Product, Engineering, and Commercial teams to turn emerging AI traffic signals into actionable insights, product direction, and revenue opportunities. This is a high-impact role for an analyst who is comfortable operating in ambiguity, enjoys building new measurement frameworks, and wants to influence how a publisher adapts to the AI era.

What You’ll Do

• Analyze AI bot and crawler traffic to understand how our content is accessed, consumed, and cited by AI platforms.
• Define and own KPIs for agentic traffic, including usage patterns, citation behavior, and content value signals.
• Build and maintain dashboards and reporting that provide leadership with a clear view of AI-driven content consumption.
• Ingest and model AI traffic data in BigQuery, enabling scalable analysis and long-term tracking.
• Identify high-value content assets and quantify their importance to AI platforms and models.
• Support the definition of licensable content products, such as APIs, feeds, or authorized access models, in collaboration with Product and Engineering.
• Translate technical findings into clear insights that support commercial discussions and partnership strategy.
• Monitor how other publishers package and license content for AI consumption and share relevant insights internally.
• Track authorized AI partner usage and monitor performance against agreed access models.
• Compare the performance and revenue potential of agentic traffic versus traditional ad-based traffic.
• Evaluate monetization and pricing approaches, including licensing and usage-based models, to support long-term revenue growth.

Requirements

• Strong analytical skills with experience deep-diving into large datasets and turning ambiguous questions into structured analysis.
• Advanced SQL skills, with hands-on experience working in BigQuery or similar data warehouses.
• Solid Python skills for data analysis and automation.
• Understanding of web architecture, including HTTP, user agents, and bot behavior.
• Experience working with cloud-based data stacks such as GCP or AWS.
• Ability to communicate insights clearly to non-technical stakeholders.

Advantage

• Experience in digital media, publishing, or subscription-based businesses.
• Familiarity with API-based products or data licensing models.
• Exposure to generative AI concepts or retrieval-augmented generation (RAG) architectures.

Why This Role

• Opportunity to help define a new analytics domain within Minute Media.
• High visibility and close collaboration with Product and Commercial leadership.
• Balance of foundational analytics work and forward-looking product discovery.
• Real ownership, from defining metrics to influencing strategy.

What You’ll Get

• Opportunity to make a meaningful impact in a fast-growing company.
• Career development opportunities & different skill-based workshops offered each quarter.
• Central London based office.
• Hybrid work model.
• Cycle to Work scheme.
• Hybrid vacation model.
• Extended parental leave.
• Private Health Insurance including mental health, dental and optical cover.
• Standard access to WellHub with options to upgrade to premium membership.
• Fun company events and celebrations with a focus on DEI each quarter.
• Community involvement opportunities, both in-person and remote.

Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Not sure that you're 100% qualified but are up for the challenge? We want you to apply!