At a Glance
- Tasks: Analyse AI and web traffic to drive marketing performance and insights.
- Company: Join Minute Media, a leading tech company in sports content.
- Benefits: Hybrid work model, career development, private health insurance, and fun company events.
- Other info: Opportunity for ownership and collaboration with leadership in a dynamic environment.
- Why this job: Make a real impact in a fast-growing company with innovative analytics.
- Qualifications: 4+ years in data analytics, strong SQL skills, and experience with AI tools.
The predicted salary is between 50000 - 60000 £ per year.
Right to work in the UK required - no visa sponsorship available.
About us
Minute Media is a global technology and content company built for the future of sports consumption. Minute Media's proprietary technology platform enables the creation, distribution and monetization of digital content experiences, powering a portfolio of trusted brands including Sports Illustrated, The Players' Tribune, and FanSided, as well as hundreds of sports leagues, teams, broadcasters, third-party publishers and advertisers.
As AI-powered search and conversational agents increasingly reshape how digital content is discovered, referred, and monetized, we are building new analytical capabilities to understand AI-driven traffic within a broader web and marketing performance ecosystem.
We are looking for an experienced Data Analyst - AI & Agent Traffic Analytics with a strong background in web and marketing analytics to support the analysis and ongoing measurement of AI bot and agent traffic across our ecosystem. This role sits within the BI & Data function and works closely with Product, Marketing, Engineering, and Commercial teams.
This position combines AI traffic discovery with marketing performance analysis, structured experimentation (e.g. A/B testing), and continuous operational measurement. It is suited for a strong mid-level analyst who understands web behavior, referral logic, digital funnels, and experimentation frameworks and is eager to explore this space in depth, and excited to experiment with new AI tools as part of their day-to-day work.
What You'll Do
- Web & AI Traffic Analysis
- Analyze AI bot and crawler traffic within the broader context of web traffic, referral sources, and marketing performance.
- Analyze digital traffic patterns, attribution flows, and user behavior across platforms.
- Define and track KPIs related to AI-driven traffic, marketing performance and their impact on revenue.
- Build dashboards and reporting to monitor traffic trends and performance metrics.
- Perform ongoing validation and experimentation related to traffic behavior, referral patterns, and performance impact.
- Support marketing and product initiatives through structured analytical frameworks.
- Compare AI-driven traffic with traditional SEO, paid, and direct referral channels.
- Contribute to continuous performance measurement across acquisition and content funnels.
- Model AI and web traffic data in BigQuery to enable scalable analysis.
- Work closely with Product, Marketing, and Engineering to support data-driven decisions.
- Translate complex analytical findings into clear insights for business stakeholders.
- Testing & Marketing Experimentation
- Perform ongoing validation and experimentation related to traffic behavior, referral patterns, and performance impact.
- Support marketing and product initiatives through structured analytical frameworks.
- Compare AI-driven traffic with traditional SEO, paid, and direct referral channels.
- Contribute to continuous performance measurement across acquisition and content funnels.
- Data Modeling & Collaboration
- Model AI and web traffic data in BigQuery to enable scalable analysis.
- Work closely with Product, Marketing, and Engineering to support data-driven decisions.
- Translate complex analytical findings into clear insights for business stakeholders.
Requirements
- 4+ years of experience in data analytics roles focused on web and marketing analytics.
- Proven experience analyzing web traffic, referral data, attribution models, and digital user behavior.
- Experience supporting marketing performance analysis and experimentation frameworks.
- Strong SQL skills, with hands-on experience working with large datasets in BigQuery or similar data warehouses.
- Experience working with A/B testing and experimentation analysis.
- Strong understanding of web architecture, including HTTP, user agents, referral logic, cookies, and tracking mechanisms.
- Experience working with cloud-based data stacks such as GCP or AWS.
- Hands-on experience using generative AI tools, agents, or AI-driven experimentation workflows.
Advantage
- Experience in SEO or high-traffic digital publishing environments.
- Background in ad-supported or performance-driven business models.
- Solid Python skills for data analysis and automation.
- Familiarity with APIs or data-access models.
- Exposure to AI agents, retrieval systems, or indexing/search concepts.
Location & Eligibility
London-based role with hybrid model. Candidates must have the right to work in the UK. Visa sponsorship is not available for this position.
Why This Role
- Opportunity to help define a new analytics domain within Minute Media.
- High visibility and close collaboration with Product and Commercial leadership.
- Balance of foundational analytics work and forward-looking product discovery.
- Real ownership, from defining metrics to influencing strategy.
What You'll Get
- Opportunity to make a meaningful impact in a fast-growing company.
- Career development opportunities & different skill-based workshops offered each quarter.
- Central London based office.
- Hybrid work model.
- Cycle to Work scheme.
- Hybrid vacation model.
- Extended parental leave.
- Private Health Insurance including mental health, dental and optical cover.
- Standard access to WellHub with options to upgrade to premium membership.
- Fun company events and celebrations with a focus on DEI each quarter.
- Community involvement opportunities, both in-person and remote.
Equal Opportunity Statement
Minute Media is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Not sure that you're 100% qualified but are up for the challenge? We want you to apply!
Data Analyst - AI & Agent Traffic Analytics in London employer: Minute Media
Minute Media is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to make a significant impact in the rapidly evolving field of AI and digital content analytics. With a central London office, a hybrid work model, and a strong emphasis on career development through skill-based workshops, Minute Media provides a supportive environment for growth and innovation, alongside comprehensive benefits such as private health insurance and community involvement opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Data Analyst - AI & Agent Traffic Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your analytical skills. Use real-life examples from your experience to demonstrate how you've tackled challenges in data analytics. Remember, confidence is key!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that excite you! Check out our website for roles that match your skills and interests. Tailor your approach to show why you’re a perfect fit for the team.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Data Analyst - AI & Agent Traffic Analytics in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Data Analyst role. Highlight your experience with web and marketing analytics, SQL skills, and any relevant projects that showcase your ability to analyse AI-driven traffic.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're excited about this role at Minute Media and how your background aligns with their needs. Don't forget to mention your hands-on experience with AI tools!
Showcase Your Analytical Skills:In your application, be sure to include specific examples of how you've used data analysis to drive decisions or improve performance. This could be through A/B testing or modelling data in BigQuery—let us see your analytical prowess!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Minute Media
✨Know Your Data Inside Out
Make sure you brush up on your data analytics skills, especially in web and marketing analytics. Be prepared to discuss your experience with SQL, BigQuery, and any A/B testing you've done. Highlight specific projects where you analysed traffic patterns or user behaviour.
✨Understand the Role of AI in Analytics
Since this role focuses on AI-driven traffic, it’s crucial to demonstrate your understanding of how AI impacts web traffic and marketing performance. Familiarise yourself with generative AI tools and be ready to share examples of how you've used them in your previous work.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems related to traffic analysis and marketing performance. Think about how you would approach a situation where you need to validate traffic behaviour or compare AI-driven traffic with traditional channels.
✨Show Your Collaborative Spirit
This position requires working closely with various teams like Product, Marketing, and Engineering. Be ready to discuss how you've collaborated in the past, and provide examples of how you translated complex data insights into actionable strategies for stakeholders.
