At a Glance
- Tasks: Create and manage exciting Digital PR campaigns while collaborating with our SEO team.
- Company: Join Minty, a forward-thinking company at the forefront of Digital PR and AI search.
- Benefits: Enjoy private health insurance, yearly retreats, and regular team trips to Barcelona.
- Other info: Dynamic work environment with opportunities for professional development and creative brainstorming.
- Why this job: Grow your career rapidly as you merge PR with cutting-edge SEO and AI technologies.
- Qualifications: 2+ years in agency PR, strong writing skills, and a passion for SEO and AI.
The predicted salary is between 30000 - 40000 £ per year.
Minty is growing, and we’re looking for a Digital PR Specialist who wants to merge “great SEO” and the world of AI search (GEO).
Location: UK/Remote | Contract: UK | Reports to: Digital PR Manager | Progression: Organic Search Strategist
The Role
We’re hiring an ambitious Digital PR Executive to join our team full-time. This is a role designed with rapid progression in mind: we’re looking for someone with a couple of years of experience who wants to grow into an Organic Search Strategist.
This role will fit someone who can run Digital PR campaigns confidently, but also understands SEO and the emerging world of AI search (GEO) from day one. You’ll work across UK, US and EU clients, supporting our Digital PR Manager, owning campaigns end-to-end, and collaborating closely with our SEO team.
Core Responsibilities
- Ideating creative, newsworthy campaigns that earn coverage across UK, US and EU markets
- Researching, building and maintaining media lists tailored to each campaign and client
- Writing compelling press releases, pitches and follow-ups
- Outreaching to journalists and securing top-tier earned media placements
- Building and nurturing long-term relationships with journalists and key publications
- Supporting reactive PR with newsjacking, expert comments, trend-based outreach
- Tracking coverage, links and campaign performance, and feeding insights back into strategy
- Building clear, useful reports for clients (coverage, links, sentiment, share of voice)
- Supporting the Digital PR Manager across multiple accounts and bigger campaign launches
- Bringing big ideas to brainstorms and confidently pitching PR concepts internally and to clients
- Working with third-party agencies, consultants and freelancers when needed
- Helping refine and improve our outreach, ideation and reporting processes
Working alongside SEO
We see Digital PR and SEO as two halves of the same organic search picture. You’ll work closely with our SEO team to make sure every campaign drives real organic performance.
Specifically you will:
- Understand the SEO value of a placement including anchor text, relevance, domain authority, page placement
- Brief in landing pages and assets that maximise SEO impact from coverage
- Translate coverage and links into measurable organic performance for clients
- Confidently talk about SEO in client meetings, even if you’re not running the technical work yourself
Understanding of GEO and AI Research
Organic search is changing fast. AI Overviews, ChatGPT, Perplexity, Gemini and Copilot are now part of how people discover brands, and we’re investing heavily in Generative Engine Optimisation (GEO). We want someone genuinely curious about this space and willing to learn how to:
- Earn brand mentions in the publications and sources LLMs read and cite
- Build narratives and entity associations that increase brand visibility in AI answers
- Track when and where our clients appear across AI answer engines
- Treat every piece of coverage as both a backlink and a brand mention feeding AI
- Spot the difference between coverage that gets clicks today and coverage that gets cited by AI tomorrow
We don’t expect you to be an expert here on day one but we expect you to be interested, opinionated, and willing to grow with us as this space develops.
Beneficial Experience
- Minimum 2 years agency experience
- Demonstrable coverage wins in UK, US or EU markets
- Portfolio of recent work and results achieved
- Comfortable writing pitches, press releases and reactive comments at pace
- Experience using outreach and media database tools (e.g. Meltwater, Muck Rack)
- Familiarity with SEO basics such as anchor text, domain authority, follow vs nofollow, link relevance
- High level of written English
- Self-motivated, organised and unafraid to make suggestions on how we can improve
- A genuine interest in PR, SEO, content marketing and AI search
Please highlight this in your application if you’ve had experience in these fields.
Christmas office shutdown
Private Health Insurance
Yearly summer retreat
Regular trips to Barcelona to meet the team
If you think you have what it takes to join Minty as a Digital PR Executive, we’d love to hear from you. Please send a copy of your CV and a cover letter.
Digital PR Specialist in London employer: Minty Digital Ltd.
At Minty, we pride ourselves on being an innovative employer that fosters a dynamic work culture where creativity and collaboration thrive. As a Digital PR Specialist, you'll benefit from rapid career progression opportunities, including the chance to evolve into an Organic Search Strategist, while enjoying perks like private health insurance and annual retreats. Our commitment to employee growth, coupled with the flexibility of remote work, makes Minty an exceptional place for those eager to make a meaningful impact in the evolving landscape of digital PR and SEO.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Specialist in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with professionals in the PR and SEO space. Don’t be shy—introduce yourself and share your passion for Digital PR and AI search!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will not only impress potential employers but also give you confidence when discussing your experience during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in merging Digital PR with SEO and AI search strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team at Minty.
We think you need these skills to ace Digital PR Specialist in London
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your experience in Digital PR and SEO, and show us how your skills align with our needs. Be genuine and let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've run or media placements you've secured. Numbers and results speak volumes, so make them count!
Tailor Your CV:Make sure your CV is tailored to the role. Highlight relevant experience and skills that match the job description. We want to see how you can contribute to our team, so make it easy for us to see your fit!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Minty Digital Ltd.
✨Know Your SEO Basics
Before the interview, brush up on your SEO knowledge. Understand key concepts like anchor text, domain authority, and how they relate to PR campaigns. This will help you confidently discuss how your work can drive organic performance.
✨Showcase Your Creativity
Prepare examples of creative, newsworthy campaigns you've ideated or executed in the past. Be ready to discuss how these campaigns earned media coverage and what made them stand out. This will demonstrate your ability to think outside the box.
✨Familiarise Yourself with AI Search Trends
Since the role involves understanding AI search, do some research on current trends in Generative Engine Optimisation (GEO). Being able to discuss how AI impacts PR and SEO will show your genuine interest and willingness to grow in this area.
✨Prepare Questions for Them
Think of insightful questions to ask during the interview. This could be about their approach to integrating PR and SEO or how they measure campaign success. Asking thoughtful questions shows your enthusiasm for the role and helps you assess if it's the right fit for you.
