At a Glance
- Tasks: Create and manage exciting Digital PR campaigns across UK, US, and EU markets.
- Company: Join Minty, a forward-thinking digital agency with a focus on innovation.
- Benefits: Enjoy private health insurance, a yearly summer retreat, and regular team trips to Barcelona.
- Other info: Fast-track your career to become an Organic Search Strategist in a dynamic environment.
- Why this job: Merge your passion for PR and SEO while working with cutting-edge AI search technologies.
- Qualifications: 2+ years of agency experience and a strong interest in PR, SEO, and AI.
The predicted salary is between 30000 - 40000 £ per year.
Minty is growing, and we’re looking for a Digital PR Specialist who wants to merge “great SEO” and World of AI search (GEO).
Location: UK/Remote | Contract: UK | Reports to: Digital PR Manager | Progression: Organic Search Strategist
The Role
We’re hiring an ambitious Digital PR Executive to join our team full-time. This is a role designed with rapid progression in mind: we’re looking for someone with a couple of years of experience who wants to grow into an Organic Search Strategist. This role will fit someone who can run Digital PR campaigns confidently, but also understands SEO and the emerging world of AI search (GEO) from day one. You’ll work across UK, US and EU clients, supporting our Digital PR Manager, owning campaigns end-to-end, and collaborating closely with our SEO team.
Core Responsibilities
- Ideating creative, newsworthy campaigns that earn coverage across UK, US and EU markets
- Researching, building and maintaining media lists tailored to each campaign and client
- Writing compelling press releases, pitches and follow-ups
- Outreaching to journalists and securing top-tier earned media placements
- Building and nurturing long-term relationships with journalists and key publications
- Supporting reactive PR with newsjacking, expert comments, trend-based outreach
- Tracking coverage, links and campaign performance, and feeding insights back into strategy
- Building clear, useful reports for clients (coverage, links, sentiment, share of voice)
- Supporting the Digital PR Manager across multiple accounts and bigger campaign launches
- Bringing big ideas to brainstorms and confidently pitching PR concepts internally and to clients
- Working with third-party agencies, consultants and freelancers when needed
- Helping refine and improve our outreach, ideation and reporting processes
Working alongside SEO
We see Digital PR and SEO as two halves of the same organic search picture. You’ll work closely with our SEO team to make sure every campaign drives real organic performance. Specifically you will:
- Understand the SEO value of a placement including anchor text, relevance, domain authority, page placement
- Brief in landing pages and assets that maximise SEO impact from coverage
- Translate coverage and links into measurable organic performance for clients
- Confidently talk about SEO in client meetings, even if you’re not running the technical work yourself
Understanding of GEO and AI
Organic search is changing fast. AI Overviews, ChatGPT, Perplexity, Gemini and Copilot are now part of how people discover brands, and we’re investing heavily in Generative Engine Optimisation (GEO). We want someone genuinely curious about this space and willing to learn how to:
- Earn brand mentions in the publications and sources LLMs read and cite
- Build narratives and entity associations that increase brand visibility in AI answers
- Track when and where our clients appear across AI answer engines
- Treat every piece of coverage as both a backlink and a brand mention feeding AI
- Spot the difference between coverage that gets clicks today and coverage that gets cited by AI tomorrow
We don’t expect you to be an expert here on day one but we expect you to be interested, opinionated, and willing to grow with us as this space develops.
Beneficial Experience
- Minimum 2 years agency experience
- Demonstrable coverage wins in UK, US or EU markets
- Portfolio of recent work and results achieved
- Comfortable writing pitches, press releases and reactive comments at pace
- Experience using outreach and media database tools (e.g. Meltwater, Muck Rack)
- Familiarity with SEO basics such as anchor text, domain authority, follow vs nofollow, link relevance
- High level of written English
- Self-motivated, organised and unafraid to make suggestions on how we can improve
- A genuine interest in PR, SEO, content marketing and AI search
Please highlight this in your application if you’ve had experience in these fields.
Christmas office shutdown
Private Health Insurance
Yearly summer retreat
Regular trips to Barcelona to meet the team
If you think you have what it takes to join Minty as a Digital PR Executive, we’d love to hear from you. Please send a copy of your CV and a cover letter to hello@mintydigital.com.
Digital PR Specialist employer: Minty Digital Ltd.
At Minty, we pride ourselves on being an innovative employer that fosters a collaborative and dynamic work culture. As a Digital PR Specialist, you'll benefit from rapid career progression opportunities, including the chance to evolve into an Organic Search Strategist, while enjoying perks like private health insurance and annual retreats. Our commitment to employee growth, combined with the flexibility of remote work and a focus on cutting-edge SEO and AI search strategies, makes Minty an exceptional place to advance your career in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Specialist
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and engage with their content. This can lead to valuable referrals and insider info about job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and SEO successes. When you apply through our website, include this portfolio to give us a taste of what you can do.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out to companies you admire, like Minty, and express your interest in working with them. A well-timed email can make all the difference.
✨Tip Number 4
Stay updated on trends! Follow the latest in AI search and SEO. Being knowledgeable about these topics will not only impress us but also help you stand out in interviews.
We think you need these skills to ace Digital PR Specialist
Some tips for your application 🫡
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Make sure to highlight your experience in Digital PR and SEO, and show us how your skills align with the role. Be genuine and let your personality come through!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Include specific examples of campaigns you've run or media placements you've secured. Numbers speak volumes, so if you can quantify your achievements, do it!
Tailor Your CV:Make sure your CV is tailored to the Digital PR Specialist role. Highlight relevant experience and skills that match the job description. We want to see how you fit into our vision, so make it easy for us to see your potential!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Minty Digital Ltd.
✨Know Your Stuff
Make sure you brush up on your knowledge of SEO and the latest trends in AI search. Be ready to discuss how these elements intertwine with Digital PR, as this role demands a solid understanding of both.
✨Showcase Your Creativity
Prepare to share examples of past campaigns you've run. Highlight your ability to ideate creative, newsworthy content that has earned media coverage. This will demonstrate your fit for the role and your potential to contribute innovative ideas.
✨Build Relationships
Talk about your experience in nurturing relationships with journalists and publications. Be prepared to discuss how you’ve successfully secured placements in the past, as relationship-building is key in this role.
✨Be Curious About AI
Express your genuine interest in the evolving landscape of AI and its impact on PR. Share any insights or opinions you have on how AI is changing the way brands are discovered, and be open about your eagerness to learn more in this area.
