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- Tasks: Create insightful reports on Hispanic consumer trends and provide actionable insights.
- Company: Join Mintel, a leading market intelligence agency shaping brand strategies.
- Benefits: Enjoy a dynamic work environment with opportunities for remote work and professional growth.
- Why this job: Make an impact by advising brands on multicultural marketing and engaging with diverse audiences.
- Qualifications: Five years of experience in consumer insights, fluent in Spanish and English, strong writing skills.
- Other info: Collaborate with various teams and develop innovative research methodologies.
The predicted salary is between 28800 - 48000 £ per year.
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Multicultural Consumer Insights Analyst – Hispanic Focus, London
Client: Mintel
Location: London, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 3e5a3c415de3
Job Views: 11
Posted: 12.08.2025
Expiry Date: 26.09.2025
Job Description:
What You Will Be Doing:
- Create insightful industry and lifestyle reports: Write 10 syndicated reports that combine consumer data with secondary research to create a full picture of the opportunity for brands marketing to Hispanic consumers. Define the report scope, identify key issues, design consumer research, conduct trade interviews, analyze data through to producing the final report.
- Offer Hispanic perspectives: Act as an advisor to clients and internal teams on topics related to US Hispanic audiences. Present findings, talk beyond the data and confident to offer a perspective.
- Translate data into actionable insights: Use a combination of consumer, demographic, economic, market, and manufacturing data to create forward-looking analyses.
- Develop quantitative consumer surveys and qualitative exercises: Create online surveys and discussion panels to meet research objectives.
- Conduct secondary research: Evaluate external resources to strengthen and support consumer insights and recommendations (e.g., Census, Bureau of Labor Statistics, and other public sources).
- Build strong relationships: Collaborate with colleagues across the company, including the commercial side of the business, our consulting division, and several other teams.
Who We Are Looking For:
- A Researcher: At least five years’ experience in a relevant consumer/media/marketing research, shopper or consumer insights, branding or consulting role with an emphasis on multicultural consumers.
- A Skilled Writer: Able to observe brand and consumer activity across categories to create compelling stories of evolving consumer trends and generate engaging content. Fluent in both Spanish and English.
- Naturally Curious: Skilled at navigating data, asking insightful questions to uncover patterns and craft expert analysis for clients.
- Self-Directed: Proactive problem-solver with a self-sufficient work ethic, entrepreneurial spirit, and ability to manage multiple projects independently in a fast-paced environment.
- A Fast Learner: Adaptable, digitally savvy, and comfortable with web-based tools and proprietary online systems.
- Great Communicator: Excellent verbal and written communication skills, able to adapt style for different audiences, fluent in Spanish and English.
- A Collaborator: Energetic team player who fosters internal relationships and seeks opportunities to collaborate across departments to enhance client experience.
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Multicultural Consumer Insights Analyst – Hispanic Focus employer: Mintel
Contact Detail:
Mintel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Multicultural Consumer Insights Analyst – Hispanic Focus
✨Tip Number 1
Familiarise yourself with the latest trends in Hispanic consumer behaviour. Follow relevant industry publications and social media channels to stay updated on what’s resonating with this demographic. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the multicultural insights space. Attend industry events, webinars, or local meetups focused on Hispanic marketing. Building connections can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Prepare to discuss your experience with data analysis and report writing. Be ready to share specific examples of how you've translated complex data into actionable insights, especially related to multicultural consumers. This will demonstrate your expertise and relevance for the role.
✨Tip Number 4
Showcase your bilingual skills by practicing how to communicate findings in both Spanish and English. Consider preparing a short presentation or summary of a past project in both languages to illustrate your fluency and ability to cater to diverse audiences.
We think you need these skills to ace Multicultural Consumer Insights Analyst – Hispanic Focus
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer insights, particularly with multicultural audiences. Emphasise your skills in data analysis and report writing, as well as your fluency in both Spanish and English.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the Hispanic market and how your background aligns with the role. Share specific examples of past projects where you translated data into actionable insights.
Showcase Your Writing Skills: Since the role requires strong writing abilities, consider including a writing sample or a link to a portfolio that showcases your ability to create engaging content based on consumer trends.
Highlight Collaborative Experience: Mention any previous roles where you worked across departments or collaborated with teams. This will show your ability to build relationships and work effectively in a team environment, which is crucial for this position.
How to prepare for a job interview at Mintel
✨Showcase Your Multicultural Insight
Make sure to highlight your understanding of Hispanic consumer behaviour and trends. Prepare examples from your past experience where you successfully analysed multicultural data or created reports that catered to diverse audiences.
✨Demonstrate Strong Writing Skills
Since the role requires creating insightful reports, be ready to discuss your writing process. Bring samples of your previous work that showcase your ability to translate complex data into engaging narratives.
✨Prepare for Data Analysis Questions
Expect questions that assess your analytical skills. Brush up on your experience with consumer data analysis and be prepared to discuss specific methodologies you've used in past projects.
✨Emphasise Collaboration Experience
This role involves working with various teams, so be ready to share examples of how you've successfully collaborated in the past. Highlight any cross-departmental projects and how you built relationships to achieve common goals.
