Market Size Analyst – South Korea

Purpose

Market Size Analysts are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders.

Impact

The data and content produced by the Market Size Analyst will enhance Mintel’s market size database and support the development of the Market Dynamics product. These concise, self-contained outputs provide clients with market intelligence and clear data-driven analysis, guiding further market exploration. The Analyst’s contributions elevate Mintel’s reputation as a trusted source for high quality and trustworthy market intelligence.

What You Will Be Doing:

• Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context.
• Trade Interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables.
• Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts.
• Communication & collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business.

What We Are Looking For:

• Local Market Expertise: Minimum of 3 years of residency in South Korea with a strong understanding of its business culture and consumer behavior. Native fluency in both written and spoken Korean is essential. Familiarity with FMCG markets and local retail structures is a strong advantage.
• Data-Driven: Strong analytical and critical thinking skills, with high attention to detail. Comfortable working with large sets of quantitative data from various sources to extract meaningful insights and narratives. Proficiency in Excel and written business English for data analysis and reporting.
• Open & Global Mindset: Strong interpersonal and communication skills, with confidence in conducting daily trade interviews via phone or Microsoft Teams. Experience in outbound calling (e.g., for sales, research, or customer service) is a plus. Collaborative approach with a willingness to share knowledge and work across teams in a global environment.
• Self-Directed & Proactive: Ability to take the initiative to solve problems and eager to take ownership and accountability for the projects assigned. Ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines.
• Growth-Oriented: Commitment to continuous learning and personal development, actively seeking opportunities to expand skills. Comfortable stepping outside your comfort zone and turning challenges into valuable learning experiences with a flexible mindset.

What you’ll get in return

• A culture that supports true collaboration whilst embracing remote working with a company wide hybrid working week.
• Flexi-Time working hours (start working between 7:00am and 11:00am).
• Blended (home/office) approach to work.
• Approach to personal development where we encourage individuals to grow and share what they’ve learned.
• Social events, both within the department and across the company.
• Home Office allowance, as the working model will be a blend of home and office working.
• Generous holiday allowance with the opportunity to buy back additional holiday.
• A day off to celebrate your birthday.
• Giving back is part of our culture with this in mind Mintel gives each employee 2 days per year to give to a worthwhile cause.
• Open plan office with breakout areas, coffee machines, pool table and table tennis.