At a Glance
- Tasks: Analyse market data and trends to create insightful reports for Mintel’s Market Dynamics product.
- Company: Join a leading market intelligence firm known for its collaborative and innovative culture.
- Benefits: Enjoy flexible working hours, generous holiday allowance, and opportunities for personal development.
- Why this job: Make an impact by providing valuable market insights that guide business decisions.
- Qualifications: Fluent in German with strong analytical skills and experience in FMCG markets.
- Other info: Work in a dynamic environment with a focus on collaboration and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
Purpose
Market Size Analysts are responsible for creating market size data and content for Mintel’s Market Dynamics product. In this role, they collect consumer spending and consumption data through both primary and secondary research. They will interpret and structure complex findings into Mintel’s market size databases and produce content that highlights key market data, emerging trends, cross-category, cross-market, and cross-product analyses, for the purposes of supporting both internal teams and external stakeholders.
Impact
The data and content produced by the Market Size Analyst will enhance Mintel’s market size database and support the development of the Market Dynamics product. These concise, self-contained outputs provide clients with market intelligence and clear data-driven analysis, guiding further market exploration. The Analyst’s contributions elevate Mintel’s reputation as a trusted source for high quality and trustworthy market intelligence.
What You Will Be Doing:
- Secondary Research: Conduct economic market research across 40 FMCG categories by identifying and utilising secondary sources available in the local market to determine market sizes. Map the brand landscape, presenting findings in structured data formats for further analysis in a global context.
- Trade Interviews: Build and maintain relationships with industry experts and conduct trade interviews, capture emerging trends and key insights, and ensure the accuracy and relevance of research deliverables.
- Produce written content: Develop category content by applying strong market knowledge and analytical skills to evaluate data outputs, generating insights and reliable market forecasts.
- Communication & collaboration: Collaborate with cross-functional teams to share industry expertise, support knowledge sharing, and enhance operational efficiency across the business.
What We Are Looking For:
- Local Market Expertise: Minimum of 3 years of residency in Germany with a strong understanding of its business culture and consumer behavior. Native fluency in both written and spoken German is essential. Familiarity with FMCG markets and local retail structures is a strong advantage.
- Data-Driven: Strong analytical and critical thinking skills, with high attention to detail. Comfortable working with large sets of quantitative data from various sources to extract meaningful insights and narratives. Proficiency in Excel and written business English for data analysis and reporting.
- Open & Global Mindset: Strong interpersonal and communication skills, with confidence in conducting daily trade interviews via phone or Microsoft Teams. Experience in outbound calling (e.g., for sales, research, or customer service) is a plus. Collaborative approach with a willingness to share knowledge and work across teams in a global environment.
- Self-Directed & Proactive: Ability to take the initiative to solve problems and eager to take ownership and accountability for the projects assigned. Ability to handle multiple tasks simultaneously and are able to work under pressure and meet deadlines.
- Growth-Oriented: Commitment to continuous learning and personal development, actively seeking opportunities to expand skills. Comfortable stepping outside your comfort zone and turning challenges into valuable learning experiences with a flexible mindset.
What you’ll get in return
- A culture that supports true collaboration whilst embracing remote working with a company wide hybrid working week.
- Flexi-Time working hours (start working between 7:00am and 11:00am).
- Blended (home/office) approach to work.
- Approach to personal development where we encourage individuals to grow and share what they’ve learned.
- Social events, both within the department and across the company.
- Home Office allowance, as the working model will be a blend of home and office working.
- Generous holiday allowance with the opportunity to buy back additional holiday.
- A day off to celebrate your birthday.
- Giving back is part of our culture with this in mind Mintel gives each employee 2 days per year to give to a worthwhile cause.
- Open plan office with breakout areas, coffee machines, pool table and table tennis.
Market Size Analyst – Germany employer: Mintel
Contact Detail:
Mintel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Market Size Analyst – Germany
✨Tip Number 1
Network like a pro! Reach out to industry experts and former colleagues on LinkedIn. A friendly message can open doors, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. Knowing their products and recent news will help you stand out and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the Market Size Analyst role. Keep it concise and focus on how you can add value to their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Market Size Analyst – Germany
Some tips for your application 🫡
Show Off Your Market Knowledge: When you're writing your application, make sure to highlight your understanding of the German market and FMCG sectors. We want to see how your experience aligns with the role, so don’t hold back on showcasing your insights!
Be Data-Driven: Since this role is all about analysing data, include examples of how you've worked with large datasets in the past. We love a good story about how you turned numbers into actionable insights, so let us know how you did it!
Keep It Clear and Concise: Your written content should be easy to read and straight to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. Remember, we’re looking for someone who can produce clear market analyses!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Mintel
✨Know Your Market
Before the interview, dive deep into the FMCG market in Germany. Familiarise yourself with current trends, key players, and consumer behaviour. This will not only show your passion for the role but also help you answer questions with relevant insights.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Be ready to explain your thought process when analysing large datasets and how you derived meaningful insights from them.
✨Practice Your Communication
Since the role involves conducting trade interviews, practice articulating your thoughts clearly and confidently. You might even want to simulate a mock interview with a friend to get comfortable with the format and flow of conversation.
✨Emphasise Collaboration
Highlight your experience working in cross-functional teams. Share examples of how you've collaborated with others to achieve common goals, as this role requires a strong team-oriented mindset.