At a Glance
- Tasks: Equip sales teams with essential skills, tools, and knowledge for success.
- Company: Join Mintel, the leading market intelligence agency driving business decisions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and innovation.
- Why this job: Make a real impact by enhancing sales productivity and team performance.
- Qualifications: 3-5 years in Sales Enablement or related roles; strong communication and project management skills.
The predicted salary is between 51750 - 63250 £ per year.
We’re seeking a Sales Enablement Specialist who will help equip our commercial teams with the knowledge, skills, content, tools, and communications they need to perform effectively across the client lifecycle.
Working in close partnership with Product, Marketing, and Commercial Leadership, you will deliver the onboarding, ongoing learning, content and knowledge management, technology and process adoption, and commercial communications that improve sales productivity, accelerate ramp-to-performance, and drive consistent execution across our commercial teams.
Why join Mintel?
We are the world's leading market intelligence agency and technology underpins our success.
We help our clients understand consumers and consumer markets and aspire to provide the market intelligence behind every great business decision.
What You’ll Do
- Onboarding & certification
- Design and facilitate structured onboarding programmes and certification paths across sales segments.
- Define and track key ramp metrics — including time-to-first-deal and time-to-productivity and continuously optimise onboarding based on performance data and feedback.
- Ongoing learning & capability development
- Design and deliver ongoing learning that reinforces commercial skills, product knowledge, and sales methodologies, through workshops, webinars, and certification activities focused on consultative selling and commercial best practice.
- Maintain annual enablement calendars and structured learning pathways, and measure participation, knowledge retention, and training effectiveness.
- Content & knowledge management
- Partner with Product Marketing, Commercial Leadership, and Sales Excellence to translate product updates, market trends, and competitive insight into sales-ready content — playbooks, battlecards, messaging guides, discovery frameworks, and objection-handling resources.
- Act as steward of commercial knowledge management: keeping content current, accessible, and well-governed, and establishing processes for content creation, review, approval, and retirement.
- Technology & process adoption
- Train teams on CRM systems and sales tools (e. g.
Salesforce, Dynamics), support CRM hygiene, and advocate for tool adoption through change-management and user-engagement activities.
- Support the roll-out of new commercial processes and technologies with communication, training, and adoption plans, gathering feedback to identify and remove barriers to adoption.
- Commercial communications & alignment
- Own a centralised communication channel and single source of truth for commercial updates, coordinating timing to keep Sales, Client Success, Client Support, and Product Support aligned.
- Act as a central coordination point for enablement activity, sharing best practice across commercial teams and regions.
- Measurement & continuous improvement
- Monitor and report on enablement effectiveness across onboarding, learning, content, tools, and communications — analysing adoption, participation, utilisation, certification completion, and readiness.
- Produce quarterly enablement scorecards and recommend improvements based on performance insight.
- You’re curious and unafraid to challenge assumptions.
- You do your best work alongside others and share knowledge openly.
- You value rigour and quality, and build on what’s proven.
- You experiment, take initiative, and learn quickly from what doesn’t work.
What We’re Looking For
Skills & competencies
- Programme and instructional design, with a talent for translating complex information into practical, sales-ready resources.
- Change management and adoption strategy.
- Content strategy and knowledge management.
- Project and programme management.
- Strong written, verbal, and presentation skills, with excellent organisational and delivery capabilities.
- Proficiency in CRM systems and Microsoft tools; familiarity with Share Point or similar content-management platforms.
- Data literacy; able to interpret and report on performance metrics and dashboards.
- Strong collaboration and stakeholder management across Product, Marketing, and Commercial Leadership.
Experience & qualifications
- 3–5+ years in Sales Enablement, Learning & Development, Sales Operations, Commercial Excellence, or a related commercial role — ideally in a B2B environment.
- Experience designing and delivering onboarding, training, or professional-development programmes.
- Experience managing content repositories, playbooks, or knowledge-management systems.
- Experience supporting CRM and commercial-technology adoption initiatives.
- A track record of influencing stakeholders across functions and managing cross-functional initiatives.
- Experience in internal or change communications (desirable).
- A proven track record of improving seller readiness, onboarding outcomes, content adoption, or commercial productivity.
- #LI-BF1
Sales Enablement Specialist in London employer: Mintel
Mintel is an excellent employer, offering a vibrant and inclusive work culture in the heart of Central London. With flexible working hours, a generous holiday allowance, and a strong emphasis on personal development, employees are encouraged to grow both professionally and personally while contributing to meaningful community initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Enablement Specialist in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Enablement Specialist at Mintel, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Mintel. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Enablement Specialist. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Enablement Specialist in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Mintel:When writing your cover letter, make sure to tailor your message specifically for Mintel. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Mintel
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Mintel that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Mintel that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Mintel’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
