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For Companies At a Glance
- Tasks: Design surveys, manage research projects, and analyse consumer data using advanced tools.
- Company: Join Mintel, a leading market intelligence agency shaping consumer insights globally.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Be part of impactful research that drives business decisions and enhances consumer understanding.
- Qualifications: 3+ years in market research, a relevant degree, and fluency in English and Japanese required.
- Other info: This is a 7-month fixed contract based in Tokyo, Japan.
The predicted salary is between 28800 - 48000 £ per year.
Do you enjoy working with consumer research and data? The world’s leading market intelligence agency, Mintel, is seeking a highly organised consumer researcher to join its Consumer Research and Data Analytics team. Based in Tokyo, this role will support our syndicated consumer research projects in Japan and will be working with the reporting team to provide a first-class level of quantitative consumer analysis. This role will manage the day-to-day research projects from questionnaire design to fieldwork and data analysis.
What You Will Be Doing
- Designing consumer surveys: Working with the internal reporting team to design online quantitative questionnaires in both English and Japanese that meet research objectives and analysis requirements.
- Research project management: Liaising with external providers and internal resources to manage research projects independently to ensure all research is conducted within budget and to deadline. This also includes checking outputs and troubleshooting queries.
- Analysing data: Using a wide range of data analysis tools including SPSS, R, and others to tabulate and analyze quantitative consumer research data effectively. This also includes running advanced statistical analysis which includes, but is not limited to, correspondence analysis, CHAID (decision tree analysis), cluster analysis (segmentation), and forecasting.
- Maintaining internal databases: Gathering market data through desk research and managing an internal database of the macro-economic environment.
Who we are looking for
- 3+ year’s work experience within a market research agency/client-side environment
- Bachelor’s degree or a comparable degree with a minimum of 2:1 in a relevant subject
- Experience managing market research projects in Japan is essential
- Strong knowledge of designing and analysing quantitative research from questionnaire design to data output
- Proven experience with analyzing data in R or SPSS (or similar statistical software) in a commercial setting
- Highly organised with experience of managing multiple research projects to deadlines
- Excellent analytical and interpretative skills with the ability to communicate data, statistics and other research-related concepts to non-researchers
- Experience of searching or using secondary data, such as industry or government data
- High attention to detail with a focus on ensuring quality data
- A strong team player willing to help out others both within and outside the team
- A high degree of numeracy
- Fluent in both English and Japanese
Consumer Research & Data Analyst employer: Mintel
Contact Detail:
Mintel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Research & Data Analyst
✨Tip Number 1
Familiarise yourself with the specific consumer research methodologies used in Japan. Understanding local market trends and cultural nuances can give you an edge during interviews.
✨Tip Number 2
Network with professionals in the market research field, especially those who have experience in Japan. Attend industry events or join relevant online forums to make connections that could lead to referrals.
✨Tip Number 3
Brush up on your skills in SPSS and R, as these are crucial for the role. Consider taking a short course or working on personal projects to demonstrate your proficiency in data analysis.
✨Tip Number 4
Prepare to discuss your previous project management experiences in detail. Be ready to share examples of how you've successfully managed research projects from start to finish, highlighting your organisational skills.
We think you need these skills to ace Consumer Research & Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer research and data analysis. Emphasise your familiarity with tools like SPSS and R, and showcase any specific projects you've managed that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also demonstrates your passion for consumer research. Mention your experience in managing market research projects in Japan and how it relates to the role at Mintel.
Showcase Your Analytical Skills: In your application, provide examples of how you've used statistical analysis tools to derive insights from data. Highlight any advanced techniques you've employed, such as cluster analysis or forecasting, to demonstrate your expertise.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any errors. Ensure that your documents are clear, concise, and free of typos, as attention to detail is crucial for this role.
How to prepare for a job interview at Mintel
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis tools like SPSS and R. Highlight specific projects where you successfully analysed consumer data, and be ready to explain your methodology and findings.
✨Demonstrate Project Management Experience
Since the role involves managing research projects, share examples of how you've independently managed similar projects. Discuss how you ensured they were completed on time and within budget, and any challenges you overcame.
✨Prepare for Technical Questions
Expect questions related to quantitative research design and statistical analysis techniques. Brush up on concepts like correspondence analysis and cluster analysis, and be ready to explain how you've applied these in past roles.
✨Communicate Clearly
As you'll need to convey complex data insights to non-researchers, practice explaining your findings in simple terms. Use examples from your previous work to illustrate how you made data accessible to different audiences.