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For Companies At a Glance
- Tasks: Create insightful reports on food and drink trends and analyse consumer data.
- Company: Join Mintel, a leading market intelligence agency shaping industry insights.
- Benefits: Enjoy flexible working options and a vibrant company culture.
- Why this job: Make an impact by translating data into actionable insights for clients.
- Qualifications: 3+ years in research or marketing, with strong writing and analytical skills.
- Other info: Collaborate with diverse teams in a fast-paced, dynamic environment.
The predicted salary is between 28800 - 48000 £ per year.
What You Will Be Doing:
- Creating Insightful, Topic-Based Reports: Write 10 syndicated reports per year combining consumer data with secondary research on food and drink industry trends and innovations. Manage the full report process from scope definition to final production.
- Translating Data Into Actionable Insights: Use consumer, market, and manufacturing data to create forward-looking analyses.
- Identifying Key Market Trends: Pinpoint trends within the Food and Drink industries by analyzing combined data holistically.
- Building Strong Relationships: Collaborate across departments including commercial, consulting, and others.
- Developing Quantitative and Qualitative Research Tools: Create online surveys and discussion panels to meet research objectives.
- Providing Client Insights and Recommendations: Break down analyses in reports to help clients make informed decisions.
Who We Are Looking For:
- Researcher: Minimum 3 years’ experience in research, marketing, shopper insights, branding, or consulting within food and drink. Experience with syndicated sales data (e.g., Circana, Nielsen) and consumer research.
- Skilled Writer: Ability to craft compelling stories from diverse consumer activity and trends.
- Lateral Thinker: Creative problem-solver who connects data dots to identify emerging trends.
- Commercially-Minded: Focused on accuracy, quality, and efficiency to elevate Mintel’s reputation.
- Naturally Curious: Skilled in navigating and analyzing data to uncover patterns and insights.
- Self-Directed: Proactive, autonomous, and capable of managing multiple projects in a fast-paced environment.
- Great Communicator: Excellent verbal and written skills, adaptable to different audiences.
- Collaborator: Energetic team player who fosters internal relationships and cross-team collaboration.
Consumer Insights Analyst – Food and Drink employer: Mintel
Contact Detail:
Mintel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights Analyst – Food and Drink
✨Tip Number 1
Familiarise yourself with the latest trends in the food and drink industry. Follow relevant publications, blogs, and social media channels to stay updated on consumer preferences and market shifts. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the consumer insights field, especially those who work in food and drink. Attend industry events, webinars, or local meetups to build connections and gain insights into what companies like Mintel are looking for in candidates.
✨Tip Number 3
Prepare to discuss your experience with data analysis tools and methodologies. Be ready to share specific examples of how you've translated data into actionable insights in previous roles, as this is a key aspect of the Consumer Insights Analyst position.
✨Tip Number 4
Showcase your writing skills by preparing a sample report or analysis based on a recent trend in the food and drink sector. This will demonstrate your ability to craft compelling narratives from data, which is crucial for the role at Mintel.
We think you need these skills to ace Consumer Insights Analyst – Food and Drink
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp what Mintel is looking for in a Consumer Insights Analyst. Pay attention to the specific skills and experiences they value, such as experience with syndicated sales data and strong writing abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in research, marketing, and consumer insights within the food and drink sector. Use keywords from the job description to ensure your application stands out.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the food and drink industry and your ability to translate data into actionable insights. Mention specific examples of past work that align with the responsibilities outlined in the job description.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for the role.
How to prepare for a job interview at Mintel
✨Showcase Your Research Skills
Be prepared to discuss your previous experience in research, particularly within the food and drink sector. Highlight specific projects where you successfully translated data into actionable insights, as this will demonstrate your capability to meet the job's requirements.
✨Demonstrate Your Writing Ability
Since the role involves creating reports, bring samples of your writing or be ready to discuss how you've crafted compelling narratives from data. This will help illustrate your skill in turning complex information into engaging stories.
✨Highlight Your Analytical Thinking
Prepare to discuss how you identify trends and patterns in data. Use examples from your past work to show how your lateral thinking has led to innovative solutions or insights that benefited your clients or projects.
✨Emphasise Collaboration Skills
As the role requires working across various departments, be ready to share experiences where you successfully collaborated with others. Discuss how you fostered relationships and contributed to team success, showcasing your ability to be a great communicator and team player.
