At a Glance
- Tasks: Lead content strategy and creation to make Mintago's voice stand out.
- Company: Join a disruptive company transforming employee benefits and financial wellbeing.
- Benefits: Hybrid work, unlimited leave, learning budget, and private medical insurance.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be the creative force behind impactful content that resonates with HR and Finance leaders.
- Qualifications: 6+ years in content marketing, strong writing skills, and startup experience.
The predicted salary is between 65000 - 80000 £ per year.
Location: London
Status: Hybrid - Office 2 days a week
Salary: £65,000 - £80,000
Most benefits companies sound identical. We'd like to stop. Same stock photo of a team high-fiving in a bright office. Same "empower your people to thrive" copy that could belong to any of a dozen competitors. Same vague promise about retention, attraction, or productivity - repeated everywhere, proven nowhere.
The employee benefits market is crowded, and most of it reads like one long, beige sentence. We can't out-spend them. We can't out-feature them. What we can do is out-think, out-stage and out-say them - be the one company in this category with an actual point of view, that tells the truth and is genuinely useful to the person reading. We strive to be disruptors, say the uncomfortable thing.
About Mintago: We help SMEs run employee benefits and financial wellbeing properly - saving the employer real money and giving employees true financial resilience that isn't just a forgotten perk. We're about supporting the businesses that are the backbone of our economy. We like to show caring employers that they do NOT have to choose between culture and bottom-line. And we're proud to be helping employees get smart with their money and thrive.
Our audience is two people who have to be convinced together. The HR leader wants benefits their team actually values and uses, without more admin and without getting it wrong. The Finance leader wants genuine savings, without complexity or compliance risk.
The Role: This is a senior role combining strategy with hands-on creation and execution. You own the brand voice and build the content engine end-to-end into something that cuts through the beige and makes Mintago unmistakable. Your job is to think, strategise, write, create, and build engaging content. This is a role for someone fast, curious, creative, full of energy and hard to bore.
- Write vision-led thought leadership, fun insight pieces, websites and emails that make people stop and act.
- Hold the hook standard on everything we publish, including the ads the agency produces.
- Connect deeply with HR and Finance leaders, reframing our value proposition so it lands for both buyers without relying on feature lists.
- Direct content in every format - video, audio, or visual - briefing with taste and making sure every piece has a clear brand, strategic or commercial outcome.
- Partner with Sales and Customer Success to nail case studies, one-pagers, and launch messaging that helps close deals.
We want an AI-enabled human voice. You'll use AI to be efficient - to ideate, research, and scale - but the voice, the judgement, the approach, and the hooks are unmistakably yours. Sometimes you'll be on the page, sometimes on camera, sometimes the expert in the room, occasionally behind a mic. You'll need the appetite to step up and be seen. If that's not you, this isn't the role.
Your support system: You won't do it alone. You'll work with a marketing ops team who can operationalise and amplify your copy, a performance agency running and creating ads, a social media manager activating your content, a designer to make it stand out, and a Head of Marketing helping you shape strategy, direction and positioning.
What we're looking for:
- Background: 6+ years in senior content marketing roles within tech, SaaS or insights.
- You've written for an SMB audience and understand their needs.
- Startup or scale-up experience - you're comfortable building the plane while flying it, and okay with ambiguity, chaos, and conflicting priorities.
- You've built and rebuilt scalable content engines, and can point to the metrics they moved - balancing creativity with commercial savvy.
Musts:
- You can nail writing, editing, and storytelling. You think in hooks and understand why they work, across formats, short-form or long.
- You understand what it takes to operationalise content: editorial workflows, briefing, quality control, reuse and syndication.
- You're a creative type A. Strong stakeholder, project, and time-management skills - this is a hugely collaborative role.
- Numbers also make sense. You understand content performance, turning data into clear insights and decisions. You experiment, test, fail, learn, and iterate. A lot.
- You've published or spoken under your own name - a newsletter, a talk, a podcast, a social video with a point of view - and you can show us the work.
Nice to haves:
- A good grasp of SEO, AI-search behaviours, and content frameworks.
- A commercial mindset - you connect content decisions to business priorities, pipeline influence, and brand impact.
- Data-driven instincts: you're not an analyst, but you want to find the story in the insight.
- Highly organised, comfortable juggling priorities in a fast-paced start-up.
- Genuine excitement about the intersection of finance and technology.
- A taste for taking a boring concept and making it easy to understand and impossible to ignore.
What success looks like (you’ll be measured against):
- Creative strategy: Clarity and strategic differentiation, work that's unmistakably Mintago, ideas the whole team reuses, and a steady test-and-learn loop that sharpens the content over time.
- Thought leadership: engagement (shares, downloads, comments) and third-party recognition (backlinks, speaking or podcast invitations). Mintago is a source, not just another publisher.
- Brand exposure: press coverage, guest placements, and other third-party mentions that put Mintago's name and point of view in front of the market without paying for the placement.
- Lead generation via content: inbound sign-ups and downloads that come directly from content, e.g. gated reports, webinars, newsletter growth.
- Brand awareness: growth in branded search volume and AI-search visibility: evidence more people are looking for Mintago by name.
- Social engagement: growth in engagement rate and following on the channels where your content and voice find our audience.
This role isn't for you if you…
- You’re more analytical than creative.
- Write "We're thrilled to announce…"
- Wait for a perfect brief before you start.
- Fill a calendar and call it a strategy.
- Sound like everyone else in the category, only more polished.
- Prefer being safe and grammatically correct over being relatable and useful.
The interview process:
- Screening call - online
- Interview with hiring manager - online
- Creative assignment and presentation - in person
- Behavioural panel interview - online
- Interview with hiring manager - online
We aim to get back to candidates within 1-2 working days of each stage being completed, and to have the selection process within 2-3 weeks since the first call, always keeping all active applicants updated. At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.
Your benefits:
- Your work kit (MacBook Pro).
- Hybrid and flexible work.
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- A £300 yearly budget for your own learning and development.
- Private medical insurance (provided by Vitality).
- Life insurance (provided by MetLife).
- Cash plan (provided by Medicash).
- Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years).
- Mintago benefits included of course: We match your pension contributions up to 4% and you are automatically saving through our pension salary sacrifice scheme.
- Cycle to work and Electric Vehicle scheme.
- Mobile and technology salary sacrifice.
- Retail and groceries discounts.
- Gym discounts.
- Holiday package discounts.
Content Lead in London employer: Mintago
Mintago is an outstanding employer that fosters a dynamic and supportive work culture, perfect for those looking to thrive in the FinTech sector. With a hybrid work environment, generous benefits including private medical insurance and flexible leave, as well as a strong emphasis on personal development, employees are empowered to grow both professionally and personally. Join us to be part of a team that values innovation and collaboration, making a meaningful impact in the employee benefits space.
StudySmarter Expert Advice🤫
We think this is how you could land Content Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mintago and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mintago are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mintago on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mintago. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mintago. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mintago:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mintago’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mintago
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mintago will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mintago, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
