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- Tasks: Create engaging content and build genuine connections in the financial wellbeing space.
- Company: Mintago, a socially conscious fintech aiming to improve financial health.
- Benefits: Flexible hours, unlimited leave, and a budget for personal development.
- Why this job: Be the voice of a brand that empowers people financially and sparks meaningful conversations.
- Qualifications: 4+ years in community management or social media, with strong communication skills.
- Other info: Join a dynamic team in a fast-paced startup environment with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.
If you're the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging," loves building genuine connections at scale through AI & automation, and gets genuinely excited about turning financial complexities into content people actually want to engage with - this role is for you!
We're looking for a social storyteller who doesn’t just post content - but sparks conversations. Someone who can break the B2B mould while staying true to our mission of financial empowerment.
Role Definition
You’ll be the voice and bridge between Mintago and our audience - cultivating engaging content in all formats and genuine relationships across platforms while turning insights into actionable feedback for our product and marketing teams. You’ll be our chief conversation starter, community whisperer, and the person who makes sure Mintago never sounds like every other fintech company. Think of yourself as part creative director, part AI & algorithm guru, community therapist, and trend forecaster.
This is a creative, hands-on role where you’ll build brand presence, foster engagement, and help our founders establish thought leadership in the financial wellbeing space. This role is a strategic storyteller.
What Excites You
- Turning a financial topic into a LinkedIn post that feels relevant for our audience has lots of genuine comments
- Spotting the exact moment a trend peaks and riding the wave perfectly
- Building authentic relationships with our audience who become genuine brand advocates
- Creating content that makes people stop scrolling and share with colleagues
- Turning customer pain points into conversations that actually help people
- Using AI & automation to reach scale beyond core channels
- Creating repeatable playbooks and playing with paid budgets to boost your content
- Learning and collaborating with the marketing team on cross-channel campaigns
- Being on a constant test and learn cycle, by measuring your performance, gathering insights and building new hypotheses
- Working with some of the best media buyers in the industry to boost your organic reach with paid tactics
Key Responsibilities
- Develop and execute community strategies across LinkedIn, Meta, and review platforms
- Foster genuine two-way conversations, becoming the first to know what resonates with our audience
- Transform review platforms into showcases of genuine customer love stories
- Identify and nurture brand advocates, creators, and ambassadors
- Monitor community discussions and turn insights into actionable feedback for internal teams
- Test new channels such as Reddit, YouTube or X
- Create thumb-stopping content that makes complex financial concepts feel simple, engaging and actionable for both our buyers (companies) and our users (employees)
- Develop our brand voice that’s smart, helpful, and refreshingly human
- Support founder personal branding with content that showcases genuine expertise (not corporate fluff)
- Stay ahead of digital culture while knowing exactly when we should participate vs. when to sit it out
- Keep up with internet culture, tech trends, and know when to lean in or stay authentic
- Spot opportunities for creative campaigns that other B2B brands wouldn’t dare try
- Execute online and offline experiences (AMAs, challenges, virtual hangouts, meetups)
- Organise virtual events and webinars that provide genuine value to our community
- Manage review platforms (G2, Trustpilot, Capterra) and encourage positive advocacy
- Build opportunities for in-person events that can translate into online and vice-versa
- Track engagement metrics and community sentiment to identify growth opportunities
- Conduct market research and competitive analysis for strategic insights
Essential
- 4+ years in community management or social media, preferably B2B SaaS
- Deep understanding of LinkedIn and Meta platform dynamics
- Excellent written communication with a tone that’s human, witty, and authentic
- Deep understanding of social monitoring and management platforms such as Hootsuite, Brandwatch, Buffer, BuzzSumo
- Extensive experience in providing strategic reporting beyond top engagement metrics, but correlating to the entire customer journey
- Creative strategic thinking with ability to develop innovative engagement initiatives
- Hands-on experience with utilising AI and automation to create, edit, and scale social campaigns (AI clips, comments, video snippets, creative, copy etc.)
- Comfortable in fast-paced startup environment, wearing multiple hats
- Experience organising online events such as webinars, Instagram live etc.
- Expertise in graphic design and professional video editing tools (Figma & Adobe, Capcut, Descript etc.)
- Ability to learn about and expertly communicate financial solutions and understand their implications.
The X-Factor
- Knowledge of SEO and content marketing
- Natural ability to make complex concepts accessible and engaging
- B2B Campaign examples that are genuinely unique
- High levels of comfort with prompt engineering and getting the best of AI to keep pace with content needs and stay productive
- Experience utilising automation tools to scale your efforts (Make, Zapier, n8n etc.)
- Genuine curiosity about what makes online communities tick
- Experience turning community insights into business value
- Understanding of internet culture with impeccable judgement on when to participate
- Passion for helping people improve their financial resilience
Benefits
- Your choice of work kit (ThinkPad or MacBook Pro).
- Hybrid work (2 days in office)
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
- A £300 yearly budget for your own learning and development.
- Mintago matches your pension contributions up to 4%
- Private medical insurance (provided by Vitality)
- Life insurance (provided by MetLife)
- Cash plan (provided by Medicash)
- Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
- Access to retail & holiday package discounts
- Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
The Selection Process
- 30 minute initial call with our Head of People;
- 30 minute functional call with our Head of Marketing;
- A Creative Challenge task to be presented in our offices to 2 of our Marketing team;
- A Behavioural Interview with 2 members of teams other than Marketing.
We aim to get back to candidates within 1-2 working days of each stage being completed, and to have the selection process within 2-3 weeks since the first call, always keeping all active applicants updated. At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.
Community Manager in London employer: Mintago
Contact Detail:
Mintago Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Community Manager in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn, join relevant groups, and engage in conversations. The more you put yourself out there, the better your chances of landing that Community Manager role.
✨Tip Number 2
Show off your creativity! Create a portfolio or a personal blog where you can showcase your content creation skills. This is your chance to demonstrate how you can turn complex financial topics into engaging stories that resonate with audiences.
✨Tip Number 3
Don’t just apply – stand out! When you apply through our website, make sure to tailor your application to highlight your unique skills and experiences that align with Mintago’s mission. Show us why you’re the perfect fit for sparking conversations!
✨Tip Number 4
Prepare for interviews by researching Mintago’s culture and values. Think about how you can contribute to our community strategies and be ready to share your ideas on fostering genuine relationships. We want to see your passion for financial wellbeing!
We think you need these skills to ace Community Manager in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and creativity. Don’t just stick to the usual corporate jargon; show us how you can turn financial topics into engaging stories.
Tailor Your Content: Make sure to customise your application for the Community Manager role. Highlight your experience with community building and social media, and give examples of how you've turned complex ideas into relatable content. We love seeing specific examples!
Show Your Passion: Let us know why you're excited about this role and our mission at Mintago. Share your thoughts on financial wellbeing and how you envision making a positive impact through your work. We’re looking for someone who’s genuinely passionate about what we do!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Mintago
✨Know Your Audience
Before the interview, take some time to research Mintago's audience and their financial wellbeing needs. Understand the types of content that resonate with them and think about how you can create engaging posts that spark conversations. This will show your potential employers that you’re not just a creative thinker but also someone who understands their mission.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your ability to turn complex financial topics into engaging content. Bring along case studies or campaigns you've executed that demonstrate your knack for storytelling and community building. This will help you stand out as a candidate who can break the B2B mould.
✨Be Ready to Discuss Trends
Stay updated on current trends in both the fintech space and social media. Be prepared to discuss how you would leverage these trends to create content that resonates with Mintago’s audience. Showing that you can spot and ride the wave of trends will position you as a forward-thinking candidate.
✨Engage in the Interview
Remember, interviews are a two-way street! Prepare thoughtful questions about Mintago’s community strategies and how they measure success. This not only shows your genuine interest in the role but also gives you insights into their culture and expectations, helping you determine if it’s the right fit for you.
