Sales Development Representative in City of Westminster

One in four UK employees says money worries affect their ability to do their job. We built Mintago to help businesses and employees financially flourish. +600 UK businesses already trust us with that mission, from Toni & Guy, the NHS, Armani, Pho and more. Now we are the fastest growing employee benefits platform in the UK and we’re looking for the best people to grow with us.

We need an exceptional SDR who will be instrumental in building Mintago’s pipeline, owning a stream of inbound leads while proactively generating your own outbound pipeline. This isn’t a volume-and-pass role - you’ll have to be passionate and proud to craft every conversation and add value at every touch point. You will work within a driven SDR team, collaborating closely with the wider GTM team, committed to become a market leader in the financial benefits for SMBs space.

Due to a large volume of applicants, we are prioritising candidates who have:

• Minimum 2 years in a B2B SDR or BDR role, with demonstrable outbound experience.
• HR, benefits, FinTech or B2B SaaS background strongly preferred.
• Experience in a high-growth, fast-paced, early-stage environment where you've had to figure things out rather than follow a mature playbook.

What you’ll be doing:

• Data-Driven Prospecting & Segmentation: Build and maintain highly targeted prospect lists based on ICP, firmographic data, and intent signals. You'll know which accounts to prioritise and why - and you'll be able to articulate that clearly.
• Lead enrichment via Clay: Build automated multi-step research workflows, enrich prospect data (emails, LinkedIn profiles, job changes etc.) – normalise everything into a clean CRM.
• Personalised, Multi-Channel Outreach: Execute high-volume outreach, that doesn’t read like high-volume outreach. Every email, LinkedIn message and call should feel like it was written specifically for that prospect, not generic AI slop.
• Inbound Lead Management (HubSpot): Own the inbound queue in HubSpot at pace. Qualify MQLs through discovery, convert to SALs and ensure nothing sits untouched. Response time, discipline, approach and qualification quality matter here.
• Pipeline Generation: Convert cold and warm leads into a rich sales pipeline for the AEs. Handle objections with confidence, qualify rigorously, and only pass leads you’d be comfortable sitting in the meeting with yourself.
• GTM Collaboration: Partner with marketing and sales to refine target personas, provide feedback on market trends or campaign effectiveness and with sales on pre-meeting briefings, quality criteria, pain points etc.

You must be able to demonstrate:

• Advanced Tooling Proficiency: Proven hands‑on experience with modern sales stacks, specifically Clay (lead enrichment) and HubSpot CRM.
• Data-Driven Outreach: Ability to analyse prospect data, interpret buying signals, and adjust outreach strategies based on metrics, rather than just volume.
• Market Segmentation: Strong capability to segment target markets by industry, company size, persona, and specific pain points to tailor messaging.
• Cold Outreach Mastery: Proven experience in crafting personalised, engaging cold emails and conducting effective cold calls.
• Sales Acumen: Comfortable with BANT or GAP selling frameworks to properly vet leads and protect AE time. You understand the difference between a curious prospect and a real opportunity.

How we measure success:

• SALs created: Volume of meetings that hold and meet quality standards agreed with the AE team.
• Pipeline value generated: Total revenue potential added to the active AE pipeline.
• MQL to SAL conversion rate: How accurately you qualify inbound leads. This tells us whether you understand the ICP or just move leads along.
• CRM data quality: Clean, complete, up-to-date records in HubSpot - audited regularly.

The person we're looking for:

• Technically capable: You have experience using and you're excited about automation, AI, enrichment, intelligence - not intimidated by it.
• Commercially sharp: You can tell the difference between intent, pain point, stage in the buying journey. You don't waste AE time. You understand what makes a good lead and you hold yourself to that standard.
• Resilient and self-directed: You don't need to be managed into activity. You set your own pace, handle rejection without it affecting the next call, and stay consistent when the pipeline is thin.
• Creative: You have unique ways of thinking outside of the box, and figuring out how to stand out in a world of inboxes full of AI messaging, phones with call screening, or noisy social media platforms.
• Genuinely curious: You research prospects properly, stay across market trends in HR and employee benefits, and bring real insight into your outreach - not just a mail merge.
• Confident communicator: Capable to present clear decision making, convincing arguments across all stakeholders irrespective of seniority and adapt your approach accordingly.
• Problem solver: You can connect the dots across systems and platforms and is willing to go above and beyond to achieve the results.
• Social seller: You are comfortable with creating familiarity and exposure so prospects can engage, trust and warm up to you, by utilising LinkedIn and posting regularly to provide value.

Benefits:

• Your work kit (MacBook Pro).
• Hybrid and flexible work.
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• A £300 yearly budget for your own learning and development.
• Private medical insurance (provided by Vitality).
• Life insurance (provided by MetLife).
• Cash plan (provided by Medicash).
• Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years).

Mintago Pack Benefits:

• We match your pension contributions up to 4% and you are automatically saving through our pension salary sacrifice scheme.
• Access to retail groceries discounts.
• Cycle to work and Electric Vehicle scheme.
• Mobile and technology salary sacrifice.
• Gym discounts.
• Holiday package discounts.

Why join Mintago?

We’re not a perks platform. We help employers care for their employees’ financial health - pensions, salary sacrifice, access to knowledge, financial advice. We’re building a world where we’re proving that the businesses who thrive are those helping their people prosper. We’re post Series A, scaling fast, and the product genuinely solves a problem that matters - one in four UK workers say money worries affect their ability to do their job. If you’re good at this, you won’t be an SDR forever. We’re building a sales organisation that rewards performance and develops people into the next stage of their career. We grow together.