At a Glance
- Tasks: Lead innovative marketing campaigns and optimise customer journeys in a dynamic fintech environment.
- Company: Join Mintago, a socially conscious financial wellbeing platform making a positive impact.
- Benefits: Enjoy flexible hours, unlimited leave, and a budget for your personal development.
- Why this job: Be part of a mission to transform financial futures through creative marketing strategies.
- Qualifications: 6+ years in marketing automation with strong HubSpot expertise and B2B experience.
- Other info: Collaborative culture with opportunities for growth and creativity.
The predicted salary is between 42000 - 84000 £ per year.
Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.
You will own end-to-end delivery of our growth marketing strategy, creatively architecting integrated campaigns as a T-shaped generalist with deep expertise in Marketing Automation, Campaign Management and Marketing Operations. This is high-impact and hands-on - you will collaborate with leadership, sales, and product to shape and execute our go-to-market efforts with full creative autonomy in a fast-moving fintech environment. Your efforts will support the shift from fixed campaign cycles to an always-on strategy, improving campaign speed, creativity, and performance.
What Excites You
- Seeing a beautifully crafted automation sequence hit 40%+ open rates
- Working closely with sales & SDRs and seeing your leads become opportunities
- Finding creative workarounds for HubSpot limitations that make colleagues say "how did you do that?"
- Turning B2B financial concepts into campaigns that actually resonate
- A/B testing everything because you are genuinely curious about human behaviour
- Building something from scratch and watching it scale
Key Responsibilities
- Strategy Execution & Campaign Management
- Own delivery of the marketing strategy set by the Head of Marketing, managing end-to-end marketing operations
- Lead growth-focused multi-channel campaigns for brand, product, and client upsell, across three major audience groups (content, email, social, advertising etc.)
- Measure and assess channel and campaign performance with the curiosity of a detective
- Work closely with the marketing team, be the execution planner, coordinator and campaign calendar owner, serving as first-line quality assurance with an eye for detail
- Analyse campaign data, track KPIs, and provide regular reports that tell a story
- Channel Ownership & Execution
- HubSpot Marketing Automation: engineer customer journeys that feel personal and surprisingly delightful
- Build, test, and optimise multi-phase workflows, nurture programmes, and campaigns that people actually want to receive
- Develop responsive and branded email templates that stand out in crowded inboxes, run A/B testing programmes that explain customer behaviours
- Develop and manage dynamic lists, segmentation strategies, and behavioural triggers that feel almost psychic
- Maintain marketing automation best practices including database management, tagging, campaign naming conventions, and UTM structures
- Virtual events: Develop and manage virtual events, customer journeys from promotion, to registration and follow-up, stakeholder management (speakers, panelists, hosts)
What We’re Looking For
- 6+ years' experience in marketing automation, with at least 3 years in a hands-on campaign build or operations role
- B2B marketing experience, preferably in fintech or SaaS
- Certified and proven track record in HubSpot Marketing Hub (workflow building, list segmentation, performance dashboards)
- Strong experience in CRM Campaign Management - you know what great ICP-focused CRM looks like.
- Skilled in funnel design, copywriting, and campaign execution
- Strong understanding of digital campaign strategy, including nurture journeys, A/B testing, and personalisation
- Experience in webinar or virtual event management
- Data-driven mindset with fluency in CAC, CPL, conversion rates, and attribution
- Comfortable working cross-functionally with product, sales, and leadership teams
- Familiarity with AI-driven tools for campaign optimisation
The X-Factor
- Curiosity-driven approach to marketing technology - you are the person who pushes all the buttons to see “what happens if I press this?!”
- Creative problem-solving mindset with a portfolio of unconventional campaign approaches that worked
- Natural inclination to question the status quo and propose better ways of doing things
- Ability to explain complex technical concepts in simple terms to stakeholders
- Genuine excitement about the intersection of finance and technology
Benefits
- Your choice of work kit (ThinkPad or MacBook Pro).
- Hybrid work (2 days in office)
- Budget for equipment to set up your home office.
- A flexible company discretionary unlimited leave policy + your birthday off.
- Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
- A £300 yearly budget for your own learning and development.
- Mintago matches your pension contributions up to 4%
- Private medical insurance (provided by Vitality)
- Life insurance (provided by MetLife)
- Cash plan (provided by Medicash)
- Access to retail & holiday package discounts
- Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV
- Full time or part-time - fixed term 9 months minimum contract
- Completion bonus upon full term & handover
The Selection Process
- 30 minute initial call with our Head of People;
- 30 minute functional call with our Head of Marketing;
- A Creative Challenge task to be presented in our offices to 2 of our Marketing team;
- A Behavioural Interview with 2 members of teams other than Marketing.
We aim to get back to candidates within 1-2 working days of each stage being completed, and to have the selection process within 2-3 weeks since the first call, always keeping all active applicants updated. At times, we receive more applications than we can review, but we try to respond to applications within the week if possible.
Senior Marketing Manager - (9-12 Motnhs FTC - Maternity Cover) in City of London employer: Mintago Limited
Contact Detail:
Mintago Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - (9-12 Motnhs FTC - Maternity Cover) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the fintech space, especially those who work at Mintago or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! When you get the chance to present your ideas, think outside the box. Use examples from your past campaigns to demonstrate how you’ve turned traditional marketing on its head.
✨Tip Number 3
Prepare for the creative challenge! This is your moment to shine. Think about how you can showcase your skills in HubSpot and campaign management while also bringing a fresh perspective to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to improve financial wellbeing.
We think you need these skills to ace Senior Marketing Manager - (9-12 Motnhs FTC - Maternity Cover) in City of London
Some tips for your application 🫡
Show Your Creative Side: When you're crafting your application, don't be afraid to let your creativity shine! We love seeing unique approaches and fresh ideas, especially since this role is all about breaking the mould. Think outside the box and showcase how you can bring a new perspective to our marketing strategy.
Tailor Your Experience: Make sure to highlight your relevant experience in marketing automation and campaign management. We want to see how your background aligns with our needs, so be specific about your achievements and how they relate to the role. Use examples that demonstrate your skills in a B2B fintech environment.
Be Data-Driven: Since we’re all about improving campaign performance, it’s crucial to show us your data-driven mindset. Include metrics and results from your past campaigns to illustrate your impact. This will help us understand how you measure success and optimise strategies.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Mintago Limited
✨Know Your Stuff
Before the interview, dive deep into Mintago's mission and values. Understand their financial wellbeing platform and how it impacts both employers and employees. This will help you connect your experience in marketing automation and campaign management to their goals.
✨Showcase Your Creativity
Prepare examples of past campaigns where you broke the mould or found creative solutions to challenges. Highlight your curiosity-driven approach to marketing technology and how you've used it to achieve impressive results, especially in B2B settings.
✨Be Data-Driven
Brush up on key metrics like CAC, CPL, and conversion rates. Be ready to discuss how you've measured campaign performance in the past and how you can apply that analytical mindset to improve Mintago's marketing strategies.
✨Engage with the Team
Since collaboration is key at Mintago, think about how you can demonstrate your ability to work cross-functionally. Prepare to discuss how you've successfully partnered with sales, product, and leadership teams in previous roles to drive marketing success.
