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For Companies At a Glance
- Tasks: Lead our CRM strategy to boost customer engagement and sales.
- Company: Join Mint Velvet, a chic and responsible fashion brand.
- Benefits: Hybrid work model, growth opportunities, and a supportive culture.
- Why this job: Make a real impact in a creative and collaborative environment.
- Qualifications: Experience in CRM roles and strong project management skills.
- Other info: Be part of a team that values people, planet, and community.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid, with 2 days per week in office.
Mint Velvet began when founders Liz Houghton and Lisa Agar-Rea set out to create an unfailingly chic collection of contemporary, great quality staples and elevated fits that they felt were missing from their wardrobes. Feeling frustrated that they couldn’t find anything they wanted to wear, or the great customer service they craved, they started fusing relaxed comfort with glamorous yet wearable fashion trends. Relaxed Glamour was born.
As collaborative creatives, we take untold pride in our work, designing with heart and soul. We want to be a force for good and are committed to becoming a more circular and responsible business, from the fabrics we choose to our considered processes. We are an agile and growing business, and we work hard to create an environment which allows for growth and progression, balanced with the support and flexibility needed to meet the challenge of a high-performance culture. Our leadership teams and founders sit amongst the teams and encourage a culture of balance and passion. MV is a very special place, and our values are anchored by three main pillars: people, planet, and community.
This high-impact role will report into the Head of Marketing, working closely with channels across the department. As CRM Manager you will be responsible for driving customer acquisition, retention and sales through expertly planning, developing and implementing our CRM strategy – the opportunity to make a positive impact on our brand is huge!
Our Values:
- With Soul.
- Courage & Resilience.
- Passion & Drive.
- Entrepreneurial Spirit.
- Collaborative.
The Role
- Ownership of the CRM strategy from planning to implementation, leading the measurement of KPIs for your Email, SMS & Direct Mail channels.
- Managing customer database segmentation of our customer database to ensure we effectively target activity across all channels and always engage with customers appropriately to optimise their lifetime value.
- Utilising insight, campaign analysis and customer feedback to continually optimise the performance of our campaigns.
- Delivering the direct mail strategy both in the UK and USA.
- Full ownership of the CRM platform, driving industry-leading usability, reporting, and functionality.
- Continually reviewing performance and conducting competitor analysis to evaluate and drive forward our CRM activity, developing innovative ways to attract new and engage existing customers.
- Ensuring all channels are optimised for accessibility and that they fully embody our MV tone of voice and brand ethos.
- Identifying and selecting appropriate CRM technology that will effectively support our growth strategy, leading on the implementation of these.
- Ensuring effective people management across the team – ensuring individuals you work with are always clear about the work to be done and on how that work fits into the bigger picture.
- Focusing on driving high performance across the CRM team - supporting ongoing development, sharing constructive feedback, celebrating successes and managing performance closely.
- Collaborating effectively with colleagues across the business to deliver department and brand objectives.
- Ensuring faultless GDPR compliance.
Requirements / Qualifications
- You will be able to demonstrate proven experience in a similar role, with keenly developed commercial and customer awareness from working within fast-paced businesses.
- You will be adept at running high performance CRM and related campaigns with a strong focus on optimising all channels.
- You will have excellent project management skills, able to juggle multiple workstreams and deadlines at once.
- You will know when to be hands on with implementation as needed, ready to get stuck in with your team to support our exciting growth plans.
- You will be comfortable responding to changing priorities.
- You will be skilled at using data and analysis to inform your planning, leveraging your excel skills and understanding of CRM and wider digital marketing platforms.
- You will have experience using CRM platforms such as Bloomreach, Voyado, Ometria or Klaviyo (ideally experience with more than one platform but not essential).
CRM Manager (12 Mth Maternity Cover) in High Wycombe employer: Mint Velvet
Contact Detail:
Mint Velvet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (12 Mth Maternity Cover) in High Wycombe
✨Tip Number 1
Get to know the company culture! Mint Velvet values collaboration and creativity, so show us your personality during interviews. Share how you can contribute to their relaxed glamour vibe and how you align with their pillars of people, planet, and community.
✨Tip Number 2
Prepare for those tricky questions! Think about your past experiences in CRM management and how they relate to the role. We want to hear about your successes and how you've driven customer engagement in previous positions.
✨Tip Number 3
Show off your analytical skills! Be ready to discuss how you've used data to optimise campaigns in the past. We love candidates who can back up their strategies with solid insights and results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you're genuinely interested in being part of the Mint Velvet family.
We think you need these skills to ace CRM Manager (12 Mth Maternity Cover) in High Wycombe
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for CRM and customer engagement shine through. We love seeing candidates who are genuinely excited about the role and our brand, so don’t hold back!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience that aligns with the job description. We want to see how your skills in CRM management and campaign optimisation can contribute to our goals.
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your achievements and skills at a glance. We appreciate straightforward communication!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Mint Velvet
✨Know Your CRM Inside Out
Make sure you’re familiar with the CRM platforms mentioned in the job description, like Bloomreach or Klaviyo. Be ready to discuss your experience with these tools and how you've used data to drive customer engagement and retention.
✨Showcase Your Campaign Success
Prepare specific examples of successful CRM campaigns you've managed. Highlight the strategies you implemented, the KPIs you measured, and how you optimised performance based on customer feedback. This will demonstrate your hands-on experience and results-driven mindset.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss how you’ve collaborated in past roles. Share examples of how you’ve worked with marketing, sales, or other departments to achieve common goals, showcasing your ability to foster a collaborative environment.
✨Align with Their Values
Mint Velvet values people, planet, and community. Research their initiatives and think about how your personal values align with theirs. Be ready to discuss how you can contribute to their mission of being a responsible business while driving CRM success.
