CRM Manager

About: Mint Velvet takes the trends and relaxes them so that women who still want a nod to fashion can do so in a carefree way, whilst enabling season-by-season wardrobe building and cohesion; the collections will work effortlessly with each other each season. Thought goes into even the tiniest of details, making Mint Velvet a gorgeous (and affordable) treat. Mint Velvet believes that clothing should make women feel sexy and confident, ensuring each piece is designed and fit with the modern woman in mind. Beautiful prints, individual detailing, and refined textures in luxe, easy-to-wear fabrics give the collection a feel which oozes stylish femininity and is always underpinned with Mint Velvet's relaxed-glamour handwriting.

This high-impact role will report into the Head of Marketing, working closely with channels across the department. As CRM Manager, you will be responsible for driving customer acquisition, retention, and sales through expertly planning, developing, and implementing our CRM strategy - the opportunity to make a positive impact on our brand is huge!

• Ownership of the CRM strategy from planning to implementation, leading the measurement of KPIs for your Email, SMS & Direct Mail channels.
• Managing customer database segmentation to ensure we effectively target activity across all channels and engage with customers appropriately to optimise their lifetime value.
• Utilising insight, campaign analysis, and customer feedback to continually optimise the performance of our campaigns.
• Delivering the direct mail strategy both in the UK and USA.
• Full ownership of the CRM platform, driving industry-leading usability, reporting, and functionality.
• Continually reviewing performance and conducting competitor analysis to evaluate and drive forward our CRM activity, developing innovative ways to attract new and engage existing customers.
• Ensuring all channels are optimised for accessibility and fully embody our MV tone of voice and brand ethos.
• Identifying and selecting appropriate CRM technology that will effectively support our growth strategy, leading on the implementation of these.
• Ensuring effective people management across the team, ensuring individuals are clear about the work to be done and how that work fits into the bigger picture.
• Focusing on driving high performance across the CRM team, supporting ongoing development, sharing constructive feedback, celebrating successes, and managing performance closely.
• Collaborating effectively with colleagues across the business to deliver department and brand objectives.
• Ensuring faultless GDPR compliance.

• Proven experience in a similar role, with keenly developed commercial and customer awareness from working within fast-paced businesses.
• Adept at running high-performance CRM and related campaigns with a strong focus on optimising all channels.
• Excellent project management skills, able to juggle multiple workstreams and deadlines at once.
• Comfortable responding to changing priorities.
• Skilled at using data and analysis to inform your planning, leveraging your Excel skills and understanding of CRM and wider digital marketing platforms.
• Experience using CRM platforms such as Bloomreach, Voyado, Ometria, or Klaviyo (ideally experience with more than one platform but not essential).

• Competitive starting salary and great career prospects in a fast-paced and growing business.
• 25 days holiday plus bank holidays.
• Company-funded private health insurance.
• Discretionary bonus scheme.
• 50% staff discount.
• Interest-free Season ticket loan.
• Bespoke induction support and ongoing development to help you thrive in your new role.
• Summer hours - 3pm finishes every Friday throughout June, July & August.
• A welcoming and inspiring work environment - social activities, an early finish on pay day and more.