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- Tasks: Support the CRM team in executing email campaigns and growing our customer database.
- Company: Join Mint Velvet, a chic fashion brand focused on relaxed glamour and responsible business practices.
- Benefits: Enjoy competitive salary, 25 days holiday, private health insurance, and early finishes on Fridays.
- Why this job: Be part of a vibrant team that values creativity, collaboration, and personal growth in a fast-paced environment.
- Qualifications: Looking for detail-oriented candidates with strong Excel skills and a passion for fashion.
- Other info: Work in a supportive culture that encourages balance and progression.
The predicted salary is between 30000 - 42000 £ per year.
Mint Velvet began when founders Liz Houghton and Lisa Agar-Rea set out to create an unfailingly chic collection of contemporary, great quality staples and elevated fits that they felt were missing from their wardrobes. Feeling frustrated that they couldn’t find anything they wanted to wear, or the great customer service they craved, they started fusing relaxed comfort with glamorous yet wearable fashion trends. Relaxed Glamour was born.
As collaborative creatives, we take untold pride in our work, designing with heart and soul. We want to be a force for good and are committed to becoming a more circular and responsible business, from the fabrics we choose to our considered processes. We are an agile and growing business, and we work hard to create an environment which allows for growth and progression, balanced with the support and flexibility needed to meet the challenge of a high-performance culture. Our leadership teams and founders sit amongst the teams and encourage a culture of balance and passion. MV is a very special place, and our values are anchored by three main pillars: people, planet, and community.
Our Values:
- With Soul
- Courage & Resilience
- Passion & Drive
- Entrepreneurial Spirit
- Collaborative
As a CRM Assistant joining our Digital Marketing team, you will be reporting into the CRM Manager and supporting the CRM team in executing email campaigns, growing our customer database and ensuring the smooth delivery of retention marketing activities.
Your responsibilities will include:
- Liaising with various departments to drive trade, working closely with external agencies, and reporting on key email and direct marketing activities.
- Campaign Management: Assist in the delivery of email campaigns from planning to execution, ensuring all assets are in place and campaigns are sent according to the schedule.
- CRM Database Growth: Help develop strategies to grow and maintain the customer database, ensuring segmentation and targeting are optimised to increase customer engagement and retention.
- Critical Path Coordination: Manage and track the critical paths for all email and direct marketing activities to ensure timely delivery of campaigns and projects.
- Internal and External Liaison: Work closely with various departments (e.g. Design, Content and Trade) to drive trade and ensure consistent messaging across channels. Serve as the day-to-day point of contact for external agencies involved in CRM and marketing activities.
- Retention Marketing: Support the execution and delivery of retention marketing campaigns, ensuring that campaigns are tailored to customer preferences and behaviour.
- Campaign Reporting: Assist with monitoring and reporting on the performance of email and direct marketing campaigns, providing actionable insights to improve future activities.
- CRM System Operations: Operate the CRM system for data segmentation, campaign execution, and reporting, ensuring data accuracy and integrity.
To join our vibrant business as a CRM Assistant:
- You will be agile and flexible in your approach, focusing on solutions not problems.
- We work in a fast-paced environment, so the ideal candidate will be enthusiastic and able to work well under pressure.
- You’re brilliantly organised with the ability to manage your own time effectively and prioritise your workload in order to get the job done to the highest standards.
- You will be inquisitive, dynamic and keen to learn.
- You will demonstrate strong excel skills, ideally to an intermediate standard.
- A sound understanding of the retail industry and an interest in working in fashion is a desired but not essential.
You’ll be rewarded with:
- Competitive starting salary and great career prospects in a fast-paced and growing business.
- 25 days holiday plus bank holidays and an additional day off on your birthday.
- Company-funded private health insurance.
- Access to Smart Health - providing a range of services such as private GP appointments, mental health support, nutritional advice and more.
- Life assurance.
- Discretionary bonus scheme.
- Interest-free season ticket loan.
- Free Parking.
- Early finish - finish at 3pm every pay day Friday & throughout summer.
- Bespoke induction support and ongoing development to help you thrive in your new role.
- In-house performance coaches for all levels.
- A welcoming and inspiring work-environment.
CRM Assistant employer: Mint Velvet
Contact Detail:
Mint Velvet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Assistant
✨Tip Number 1
Familiarise yourself with Mint Velvet's brand values and mission. Understanding their commitment to 'people, planet, and community' will help you align your responses during interviews and demonstrate that you're a good cultural fit.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific campaigns where your insights led to improved customer engagement or retention.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insider knowledge about the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Prepare to discuss your organisational skills and how you manage multiple projects simultaneously. Given the fast-paced environment at Mint Velvet, demonstrating your ability to prioritise tasks effectively will set you apart from other candidates.
We think you need these skills to ace CRM Assistant
Some tips for your application 🫡
Understand the Role: Read the job description carefully to understand the key responsibilities and skills required for the CRM Assistant position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience, particularly in digital marketing, CRM systems, and data analysis. Use bullet points for clarity and focus on achievements that demonstrate your attention to detail and organisational skills.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific aspects of Mint Velvet's values and mission that resonate with you, and explain how you can contribute to their goals as a CRM Assistant.
Showcase Your Skills: Highlight your proficiency in Excel and any experience you have with CRM systems or email marketing tools. Provide examples of how you've used data analysis to drive marketing decisions or improve customer engagement in previous roles.
How to prepare for a job interview at Mint Velvet
✨Show Your Passion for Fashion
Make sure to express your enthusiasm for the fashion industry during the interview. Share any personal experiences or insights you have about trends, customer preferences, or even your favourite brands. This will demonstrate that you align with the company's values and culture.
✨Highlight Your Attention to Detail
As a CRM Assistant, attention to detail is crucial. Prepare examples from your past experiences where your meticulous nature led to successful outcomes, especially in campaign management or data analysis. This will reassure the interviewers of your capability to handle their CRM needs.
✨Demonstrate Your Analytical Skills
Be ready to discuss how you've used data analysis in previous roles. Bring up specific instances where you identified patterns or insights that improved marketing efforts. This will show that you can contribute to their retention marketing campaigns effectively.
✨Prepare Questions About Collaboration
Since the role involves liaising with various departments, prepare thoughtful questions about how teams collaborate at the company. This shows your interest in teamwork and helps you understand their internal processes better, which is key for a CRM Assistant.
