Freelance Business Writer in London

Mint Studios is a content marketing agency that helps fintech companies like Modulr, Zai, Confused.com and Jeeves acquire customers with content. We use a four‑pillar framework to help fintech companies turn their blog into a customer acquisition channel:

• A content strategy based on customer research and focused on Bottom of the Funnel keywords
• Content written for the level of the reader and focused on the company's product
• Content based on interviews with subject matter experts
• Content results that can be tracked

Responsibilities

• Write 3-4 articles per month for one client
• Each article is usually 2,000-3,000 words and takes around two weeks to write between rounds of edits
• 90% of articles are based on a recording of an interview with a subject matter expert combined with desk research
• The process includes one outline, then two rounds of edits
• Edit content based on feedback
• Complete a comprehensive questionnaire and outline (our version of the brief) before writing the first draft
• Acquire knowledge about our clients, their products or services and the audience we’re targeting (you don’t need a background in fintech or financial services)

What we’re looking for

• You don’t have to have a background in fintech – we can teach you that. What we really value is attitude and good writing.
• You have clarity of thought. You can put together logical arguments in written form and, when you don’t understand something, you’ll take the time to understand it.
• You are inherently curious. You want to understand a topic inside out. You’ll do the right amount of research and ask the right questions until you feel confident writing and talking about the topic.
• You are detail oriented. You care about delivering something great, even when no one is watching.
• You’re constantly thinking of the bigger picture. You like to understand how the content in the interview fits into the product, the client, and the strategy.
• You take responsibility for your skillset. You’re always trying to become a better writer and are open to new processes and ways of working.
• You are empathetic. You can put yourself in the shoes of the reader and of the client. You try to understand their perspective and will ask questions if you don’t.
• You like working with smart, fun and collaborative people. You’re supported and your career is developed.

You might not be a good fit if...

• You don't enjoy explaining complex topics.
• You are a creature of habit and prefer to stick to your own writing processes or are not open to learning new processes.
• You don't enjoy the research process (understanding the topic, product and the content strategy in depth, listening to and analysing the interview for the main takeaways).
• You don't like asking for advice, asking questions or you are not comfortable with feedback.
• You are not interested in improving your writing skills.

Compensation and benefits

We pay $300/£250 per article to begin with. Once you’re trained on our methodology and we’re confident in your writing (this usually takes 3-4 articles) we then go to the next stage, where we pay $450/£350 per article.