At a Glance
- Tasks: Drive sales and brand awareness in the coffee and beverage industry across Western Germany.
- Company: Join Minor Figures, a B Corp Certified company creating innovative plant-based products.
- Benefits: Enjoy 25 days annual leave, vegan snacks, and a 30% staff discount.
- Other info: Flexible working with travel opportunities and a supportive remote team.
- Why this job: Be the face of a bold brand and make an impact in the coffee scene.
- Qualifications: Passion for coffee, strong relationship-building skills, and experience in the food and beverage industry.
ABOUT US
Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future. Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022. We have big plans for the future of Minor Figures. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table. If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.
ABOUT THE ROLE
Minor Figures is building its first team of Sales Representatives in Germany, an important step in strengthening our EU Sales team. Working closely with the Business Development Manager DACH, you will drive distribution, sales, and brand awareness across Western Germany. Your focus will be developing the On-trade channel across cities Cologne/Dusseldorf/greater Niederrhein area, Frankfurt/greater Frankfurt area & Ruhrgebiet region, remote in Germany West region, building strong partnerships within the coffee, food, and beverage industry.
Key activities include:
- Prospecting and securing new customers across Coffee, HoReCa, QSR, Corporate Catering, Events, Health & BIO, Convenience, and Deli segments
- Expanding Minor Figures distribution and securing new listings
- Building relationships and managing smaller regional accounts
- Collaborating with local wholesale partners to identify new opportunities
- Executing sales strategies to deliver against forecasts and KPIs
You will work closely with the sales, marketing, and operations teams to support growth across the region.
WHAT YOU’LL BE RESPONSIBLE FOR
- Act as the face of the Minor Figures brand in Western Germany
- Develop new partnerships while growing existing accounts/customers
- Track opportunities and manage your pipeline in the CRM
- Increase product distribution across On-trade, Food & Beverage segments
- Educate and support wholesalers, cafés, and operators through training and sampling
- Plan travel and field visits to maximise sales opportunities
- Attend industry events and organise brand activations
- Share market insights, competitor activity, and best practices with the EU sales team
- Identify high-potential cities and implement local growth plans
ABOUT YOUR TEAM
You will join a remote EU Sales team working across markets from the Nordics to Southern and Central Europe. The team collaborates closely with local wholesale partners to grow the Minor Figures brand. You will report to the Business Development Manager DACH and work alongside the wider EU team led by the Head of Sales Export. The DACH region is a key growth market, and this role supports building a strong local sales presence.
ABOUT YOU
We’re looking for someone energetic, adaptable, and passionate about the coffee and hospitality industry. You will:
- Be a strong ambassador for the Minor Figures brand
- Be proactive, resilient, and results-driven
- Adapt quickly to change and solve problems independently
- Build strong relationships with customers and partners
- Be organised and comfortable managing multiple priorities
- Travel frequently within your region to meet customers and attend events
- Collaborate effectively with internal teams
Experience working with independent On-trade outlets and key accounts in the coffee, food, and/or beverage industry is essential. You must be based in Cologne, Dusseldorf or Frankfurt area and hold a valid driving licence. Fluent German is required.
WHAT’S IN IT FOR YOU
We realise that a job is more than just the take home salary each month. So what are you really getting?
- 25 days of annual leave + local German holidays. Up to 5 days annual leave rollover to the following year
- 1 additional day off to protest, volunteer, attend a demonstration
- Everyone has options for shares in the company
- Plenty of coffee and oat m*lk! YAY!
- Vegan lunch & snacks when you are in the office
- Staff discount 30% off on all orders
YOUR COMMITMENT
You’ll be based in the Germany South region. While working from home is supported for planning and administration, most of your time will be spent in the field across Western Germany. You will work closely with the Business Development Manager DACH. Standard working hours are 9:00am–5:30pm. Flexibility is required due to travel, including occasional trade shows, networking events, and customer visits in line with the Minor Figures Travel Policy.
OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION
Minor Figures is committed to an inclusive, diverse workplace where everyone is valued. We celebrate differences and provide equal employment opportunities, hiring based solely on ability and effectiveness regardless of gender, age, disability, race, religion, sexuality, or social background.
WHAT’S NEXT
Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures.
Sales Representative - Germany West Region in London employer: Minor Figures
At Minor Figures, we pride ourselves on being an innovative and inclusive employer that champions creativity and individuality. Our vibrant work culture encourages bold thinkers to contribute their unique perspectives, while our commitment to employee growth is reflected in opportunities like share options and a supportive environment for personal development. Located in the heart of East London, we offer a dynamic workplace with flexible arrangements, competitive benefits, and a passion for plant-based products that resonates throughout our team.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Representative - Germany West Region in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Representative - Germany West Region at Minor Figures, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Minor Figures. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Representative - Germany West Region. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Representative - Germany West Region in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Minor Figures:When writing your cover letter, make sure to tailor your message specifically for Minor Figures. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Minor Figures
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Minor Figures that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Minor Figures that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Minor Figures’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
