Business Development Manager - South West and Wales in London

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future. Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents. Minor Figures has been B Corp Certified since 2022.

As our Business Development Manager – Out of Home for the South West & Wales, you’ll be the face of Minor Figures across the region, responsible for building our presence, winning new business and growing our existing customer base. Working across specialty coffee shops, coffee roasters, foodservice operators and contract catering sites, you’ll identify the customers and opportunities where Minor Figures can make the biggest impact, building strong relationships and turning opportunities into sustainable growth.

This is a field-based, commercially focused role, with a strong emphasis on being out in the market, meeting customers, creating opportunities and developing relationships. You’ll work closely with our Route to Market partners and wider Out of Home team to ensure we have the right proposition, route to market and activation to win and grow business.

We’re looking for someone who is commercially minded, curious, energetic and entrepreneurial. You’ll be a self-starter who is comfortable opening doors, building relationships and turning opportunities into action. Previous experience in sales within coffee, FMCG, foodservice or a related industry would be valuable, alongside a genuine passion for great coffee and the Minor Figures brand.

Key Responsibilities:

• Build and grow the Minor Figures business across the South West and Wales, with a focus on speciality coffee, roasters, foodservice and contract catering.
• Win new business, identifying high-potential customers, creating opportunities and converting prospects into new Minor Figures accounts.
• Grow existing customers and networks, identifying opportunities to increase distribution, listings, volume and product range.
• Develop our Route to Market partnerships, working closely with distributors to identify, develop and convert opportunities within their customer base.
• Build strong customer relationships, becoming a trusted partner to operators, buyers, owners and key decision makers.
• Educate, sample and activate, bringing our products and brand to life with customers, operators, distributors and their teams.
• Own your pipeline and territory plan, using our CRM to manage opportunities and creating clear plans to focus your time on the customers and markets with the greatest growth potential.
• Create opportunities through the market, using customer visits, industry events, trade shows and market insight to generate leads and identify emerging opportunities.
• Collaborate with the wider Out of Home team, sharing customer feedback, market intelligence, competitor activity and best practice to help us win and grow together.
• Represent the Minor Figures brand in the market, bringing our culture, energy and unconventional approach to every interaction, while planning your time and territory effectively to maximise commercial impact.

You will be working as part of our formidable UK & EMEA sales team, responsible for bringing Minor Figures to life through amazing customer service and first to market products in Out of Home, Wholesale, and retail channels.

We hire humans, not machines, and our team is made up of people who will bring the energy, are eager to learn, and embrace every day being different. We’re big on collaboration and we want everyone on the team to take pride in their work. You’ll thrive here if you adapt easily to change, face challenges head‑on, and love to jump right in and figure it out as you go along.

You are someone who thrives on turning plans into action. You enjoy being out in the market, building relationships, and making things happen; not just managing from behind a desk.

You are:

• Commercially driven — you understand how to grow accounts and deliver against targets.
• Highly organised — you can manage multiple workstreams, from planning to execution.
• Relationship-led — confident working with stakeholders at all levels, from head office to site teams.
• Proactive and hands-on — you take ownership and don’t wait to be told what to do.
• Comfortable in Coffee and Foodservice — ideally with experience working with the UK’s largest Foodservice distributors, Contract Caterers and HORECA customers as well as being comfortable within coffee‑led environments.
• Energetic, curious, and adaptable to thrive in a fast‑moving environment.
• Passionate about Out of Home, whether that’s coffee, foodservice, hospitality or the wider industry, and is comfortable managing a large territory with regular travel across the South West and Wales.

We realise that a job is more than just the take home salary each month. So what are you really getting?

• 25 days of annual leave + bank holidays. Up to 5 days annual leave rollover to the following year.
• 1 additional day off to protest, volunteer, attend a demonstration.
• EquipsMe Health Insurance.
• Free membership for you and your family on the ‘Calm’ app.
• Parental Leave Policy.
• Pension scheme NEST.
• Everyone has options for shares in the company.
• Plenty of coffee and oat m*lk!
• Vegan lunch & snacks when you are in the office.
• Staff discount 30% off on all orders.

Your main place of work will be out in the field covering the South West quarter of England, plus Wales, working from home, you’ll always be welcomed at the office and there is an expectation of 1 day a month at Minor Figures HQ in London E17. Hours of work will generally be 9.00am – 5:30pm but may vary with workload or by agreement. Flexibility is required due to travel requirements.

At Minor Figures everyone is welcome. We are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all members of our company to be proud of who they are. In recruiting for our team, we pride ourselves on equal employment opportunities regardless of gender, sex, age, disability, race, religion, sexuality or social class. We hire the best people based on an evaluation of their abilities and effectiveness, nothing else.