Digital Marketing Manager (Maternity Cover)

DIGITAL MARKETING MANAGER – MATERNITY COVER

14 Months

As one of the UKs leading homecare brands, with a strong reputation for innovation and quality, Minky Homecare are seeking a bright, enthusiastic and experienced individual to join our successful social medial marketing team for a maternity leave period.

This role is central to driving brand leadership across Minky Homecare Social Media platforms through creative excellence, communication strategy and campaign delivery.

You will be responsible for:

• Development and implementation of annual Social Media plans for Meta (Facebook & Instagram), TikTok and LinkedIn

• Liaising with the Marketing team to create key product launch activity

• Overseeing the success of the Minky Brand Ambassador program

• Managing paid influencer activity and media agencies

• Networking and relationship building with collaborative brands

• Email marketing campaigns to drive sales growth on Minky web

• Assisting in TikTok live events

• Increasing followers on all organic social channels including Facebook, Instagram and TikTok

• Briefing our in house Graphic Design and photography team to develop and create exciting content

• Scheduling posts accurately and monitoring engagement

• Reporting and analysis of social activity and email campaigns.

Ideal Candidate

• Marketing/Business Degree 2:1

• Ability to collaborate well and bring a positive energy to the team

• 3 years+ experience in social media with another leading brand, retailer or Digital Marketing Agency

• Creative, with a strong attention to detail

• Excellent written and verbal communication skills

• Full UK driving licence desired but not essential

• Experience in the following areas is desirable:

• Organic social media
• Social media advertising (primarily Facebook / Instagram)
• Email marketing
• Influencer relationships
• Powerpoint and Excel

Benefits

• Employee discount
• Company pension
• On-site parking
• Health & wellbeing programme
• Life insurance
• Sick pay
• Work from home