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- Tasks: Lead our social media presence and create engaging content for a fashion brand.
- Company: Join Minka Dink London, a vibrant and growing fashion label in the heart of London.
- Benefits: Enjoy a generous product allowance, 25 days holiday, and a creative work environment.
- Other info: Fast-paced, founder-led environment with opportunities for creativity and growth.
- Why this job: Be part of a dynamic team and shape our brand's voice on social media.
- Qualifications: Experience in fashion e-commerce and a passion for social media is essential.
The predicted salary is between 30000 - 42000 £ per year.
Minka Dink London is a rapidly growing fashion brand based in London. Our aim is to create versatile and timeless clothing to suit every occasion. We are looking for an enthusiastic, organised and creative Social Media Manager to lead our presence on all social media channels. You will be responsible for planning, creating, and delivering high-quality content that aligns with our wider marketing strategy and supports business growth. This role reports directly into the Founder and works closely with them on strategy, performance and creative direction.
KEY RESPONSIBILITIES
- Social Media Strategy & Planning
- Manage our social media strategy across all social media channels
- Plan content in line with the wider marketing and email calendar
- Ensure all posting is purposeful and strategic
- Maintain clear, organised content and production schedules
- Monitor trends, platform updates, and industry news
- Own key social KPIs including reach, engagement, saves, traffic and revenue contribution and report on results, learnings and next steps
- Analyse content performance weekly and turn insights into new concepts
- Identify winning formats and scale them across platforms
- Content Creation & Execution
- Create high-quality, on-brand content (Reels, Stories, TikToks, static posts)
- Plan concepts and formats in advance and oversee execution
- Ensure content is created with both organic and paid usage in mind
- Ensure consistent tone of voice
- Photoshoot & Production Management
- Lead social content capture at photoshoots
- Direct models, creators, and team members on required content alongside our Marketing Executive
- Ensure all planned social assets are captured
- Work closely with photographers and creatives to maximise usable content
- Scheduling & Organisation
- Plan, schedule, and publish content across platforms
- Maintain content calendars and asset trackers
- Keep clear oversight of what is planned, in progress, and live
- Ensure deadlines are met and campaigns run smoothly
- Paid Ads Creative Management
- Work closely with our Head of Ecommerce and Digital Marketing to plan and deliver high-performing paid social creative
- Develop new creative concepts for testing
- Brief and manage production of new ad content
- Support testing, reviewing, and optimising creative performance
- Analyse which creative formats drive performance and scale winning concepts
- Community & Collaboration
- Build positive relationships with customers and creators
- Support wider brand campaigns and launches
SKILLS & QUALIFICATIONS
- Demonstrated previous experience within a fashion e-commerce brand
- Strong understanding of all key social media channels (Instagram, TikTok, Pinterest) and what makes content convert in D2C brands
- Experience using tools such as Canva, Adobe, CapCut, or similar
- Data-driven and comfortable reviewing performance metrics
- Confident directing shoots
- Confident both in front of the camera and creating content independently
- Clear understanding of the difference between content that performs for organic vs paid
- Comfortable working in a fast-moving, founder-led environment where priorities evolve quickly
WHAT WE ARE LOOKING FOR
- Takes ownership of social media performance
- Thinks strategically as well as creatively
- Highly organised and able to manage multiple moving parts
- Creative, proactive and full of ideas
- Genuinely enthusiastic about social media and content creation
- Strong aesthetic and eye for detail
- Brings energy and initiative to everything they do
- Keen interest in fashion
INFORMATION
- Start Date: ASAP
- Location: Our office in SW London (Fulham Broadway/Imperial Wharf)
- Generous annual product allowance
- 25 days holiday
TO APPLY
Please email careers@minkadinklondon.com with the subject line ‘Social Media Manager’. Please ensure to attach your CV and cover letter.
Social Media Manager employer: Minka Dink London
Contact Detail:
Minka Dink London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show off your creativity and understanding of trends – it’s a great way to demonstrate your skills without saying a word.
✨Tip Number 2
Network like a pro! Connect with people in the fashion and social media space. Attend events, join online groups, and don’t be shy to slide into DMs. Building relationships can open doors that a CV just can’t.
✨Tip Number 3
Show us what you’ve got! Create a portfolio of your best work. Whether it’s content you’ve created or campaigns you’ve managed, having tangible examples will set you apart from the crowd. Make sure to highlight your successes!
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. When you apply directly, it shows you’re genuinely interested in being part of our team. Plus, it makes it easier for us to find your application!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media shine through! We want to see your genuine love for creating content and engaging with audiences. Share examples of your previous work that highlight your creativity and strategic thinking.
Tailor Your CV: Make sure your CV is tailored to the role of Social Media Manager. Highlight relevant experience in fashion e-commerce and any specific skills that match our requirements, like using tools such as Canva or Adobe. We love seeing how your background aligns with what we do!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for Minka Dink London. Be sure to mention your understanding of social media trends and how you can contribute to our brand's growth. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Follow the instructions carefully and make sure all your documents are attached before hitting send!
How to prepare for a job interview at Minka Dink London
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and features of Instagram, TikTok, and Pinterest. Research what types of content perform best on each platform and be ready to discuss how you would leverage these insights for Minka Dink London.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your ability to create engaging content. Bring examples of high-quality posts, Reels, or TikToks you've produced, and be ready to explain the thought process behind each piece.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to social media. Be prepared to discuss how you’ve used data to inform your strategies in the past and how you would approach analysing content performance for Minka Dink London.
✨Demonstrate Your Passion
Express your genuine enthusiasm for fashion and social media during the interview. Share your thoughts on current fashion trends and how they can be integrated into social media strategies, showing that you’re not just a candidate, but a brand advocate.