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- Tasks: Lead our e-commerce and digital marketing efforts to boost online sales and enhance customer experience.
- Company: Join Minka Dink London, a fast-growing fashion brand creating versatile and timeless clothing.
- Benefits: Enjoy 25 days holiday, pension contributions, and a generous £1000 product allowance.
- Why this job: Be part of a dynamic team driving innovation in digital marketing within the fashion industry.
- Qualifications: 2-5 years in e-commerce/digital marketing, strong skills in Shopify, Klaviyo, and data analysis required.
- Other info: Location: SW London, near Imperial Wharf & Fulham Broadway. Salary based on experience.
The predicted salary is between 36000 - 60000 £ per year.
MINKA DINK LONDON
Head of E-Commerce & Digital Marketing
OVERVIEW
Minka Dink London is a rapidly growing fashion brand based in London. Our aim is to create versatile and timeless clothing to suit every occasion. We are looking for an experienced Head of E-Commerce & Digital Marketing to lead our online growth and digital presence.
This role will lead all digital marketing and e-commerce operations, with a focus on driving online sales, optimising the website and acquiring and retaining customers. The ideal candidate is data-driven and results-oriented, with a strong understanding of the e-commerce world.
KEY RESPONSIBILITIES
E-commerce Management
- Manage and regularly update our Shopify website
- Constantly monitor and improve website performance: customer journeys, UX design, organic traffic, conversion rates, AOV, loading times etc.
- Implement A/B testing for website features and product pages to improve conversion rates.
Digital Marketing
- Develop and execute a comprehensive digital marketing strategy to drive traffic and sales.
- Create paid advertising campaigns on Meta, Google, TikTok, and Pinterest.
- Review paid media performance with our ads agency regularly and adjust strategies accordingly
- Execute comprehensive strategy to increase ROI for all paid media.
- Work with the content team to develop a strategic marketing calendar
- End to end management of email marketing campaigns and flows via Klaviyo
- Optimise SEO and implement best practices to improve organic traffic.
Data Analysis and Reporting
- Track, analyse, and report on key performance metrics across all digital channels.
- Use data to provide insights and recommendations for improving marketing and e-commerce performance.
- Analyse sales data and customer behaviour to identify opportunities for growth
Collaboration
- Work closely with the founder to align digital strategies with overall business goals.
- Contribute to wider brand marketing strategies.
- Collaborate with the operations team to ensure cohesive campaigns and launches.
SKILLS & QUALIFICATIONS
- 2-5 years of experience in an e-commerce and digital marketing or similar role, ideally within the fashion, beauty or homeware sector.
- Strong understanding of Shopify and Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC.
- Proven track record of driving online sales and improving e-commerce performance.
- Excellent analytical skills with the ability to interpret data, identify trends and optimise performance.
- Creative thinker with a passion for driving innovation in digital marketing.
INFORMATION
- 25 days holiday
- Pension Contribution
- Generous product allowance – £1000 a year
Location: SW London. Nearest station is Imperial Wharf & Fulham Broadway
Salary: Dependent on experience
TO APPLY: Please send your CV, cover letter and salary expectations to minnie@minkadinklondon.com with the subject line ‘Head of E-Commerce & Digital Marketing’. We look forward to hearing from you!
Minka Dink London | Head of E-Commerce & Digital Marketing employer: Minka Dink London
Contact Detail:
Minka Dink London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Minka Dink London | Head of E-Commerce & Digital Marketing
✨Tip Number 1
Familiarize yourself with Minka Dink London's brand identity and product offerings. Understanding their style and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with Shopify and Klaviyo by preparing specific examples of how you've successfully managed e-commerce platforms and email marketing campaigns in the past.
✨Tip Number 3
Be ready to discuss your data analysis skills. Prepare to share insights from previous roles where you used data to drive decisions and improve online sales performance.
✨Tip Number 4
Highlight your creativity and innovative ideas for digital marketing strategies. Think about unique campaigns or approaches you've implemented that could resonate with Minka Dink London's vision.
We think you need these skills to ace Minka Dink London | Head of E-Commerce & Digital Marketing
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customize your cover letter specifically for the Head of E-Commerce & Digital Marketing position. Highlight your relevant experience in e-commerce and digital marketing, particularly within the fashion sector, and explain how your skills align with Minka Dink London's goals.
Showcase Your Data-Driven Approach: In your CV and cover letter, emphasize your analytical skills and provide examples of how you've used data to drive online sales and improve e-commerce performance. Mention specific tools like Google Analytics and Klaviyo that you are proficient in.
Highlight Relevant Experience: Detail your previous roles in e-commerce and digital marketing, focusing on achievements that demonstrate your ability to manage websites, execute digital marketing strategies, and optimize customer journeys. Use metrics to quantify your success.
Express Your Passion for Fashion: Convey your enthusiasm for the fashion industry in your application. Share any personal connections to fashion or experiences that have shaped your understanding of the market, as this will resonate with Minka Dink London’s brand ethos.
How to prepare for a job interview at Minka Dink London
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce management, particularly with Shopify. Highlight specific examples of how you've improved website performance and conversion rates in past roles.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come equipped with examples of how you've used data to drive marketing strategies. Discuss any A/B testing you've implemented and the results you achieved.
✨Prepare for Digital Marketing Strategy Questions
Expect questions about your approach to digital marketing. Be ready to outline a comprehensive strategy you would implement for Minka Dink London, including how you would leverage platforms like Meta, Google, and TikTok.
✨Align with Company Values
Research Minka Dink London's brand ethos and product offerings. During the interview, express how your vision for e-commerce and digital marketing aligns with their goal of creating versatile and timeless clothing.
