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- Tasks: Lead our social media strategy and create engaging content across all platforms.
- Company: Minka Dink London, a vibrant fashion brand with a passion for timeless clothing.
- Benefits: Generous product allowance, 25 days holiday, and a dynamic work environment.
- Why this job: Join a creative team and make an impact in the fashion industry through social media.
- Qualifications: Experience in fashion e-commerce and a strong grasp of social media trends.
- Other info: Fast-paced, founder-led environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Minka Dink London is a rapidly growing fashion brand based in London. Our aim is to create versatile and timeless clothing to suit every occasion. We are looking for an enthusiastic, organised and creative Social Media Manager to lead our presence on all social media channels. You will be responsible for planning, creating, and delivering high-quality content that aligns with our wider marketing strategy and supports business growth. This role reports directly into the Founder and works closely with them on strategy, performance and creative direction.
KEY RESPONSIBILITIES
- Manage our social media strategy across all social media channels
- Plan content in line with the wider marketing and email calendar
- Ensure all posting is purposeful and strategic
- Maintain clear, organised content and production schedules
- Monitor trends, platform updates, and industry news
- Own key social KPIs including reach, engagement, saves, traffic and revenue contribution and report on results, learnings and next steps
- Analyse content performance weekly and turn insights into new concepts
- Identify winning formats and scale them across platforms
Content Creation & Execution
- Create high-quality, on-brand content (Reels, Stories, TikToks, static posts)
- Plan concepts and formats in advance and oversee execution
- Ensure content is created with both organic and paid usage in mind
- Ensure consistent tone of voice
Photoshoot & Production Management
- Lead social content capture at photoshoots
- Direct models, creators, and team members on required content alongside our Marketing Executive
- Ensure all planned social assets are captured
- Work closely with photographers and creatives to maximise usable content
Scheduling & Organisation
- Plan, schedule, and publish content across platforms
- Maintain content calendars and asset trackers
- Keep clear oversight of what is planned, in progress, and live
- Ensure deadlines are met and campaigns run smoothly
Paid Ads Creative Management
- Work closely with our Head of Ecommerce and Digital Marketing to plan and deliver high-performing paid social creative
- Develop new creative concepts for testing
- Brief and manage production of new ad content
- Support testing, reviewing, and optimising creative performance
- Analyse which creative formats drive performance and scale winning concepts
Community & Collaboration
- Build positive relationships with customers and creators
- Support wider brand campaigns and launches
SKILLS & QUALIFICATIONS
- Demonstrated previous experience within a fashion e-commerce brand
- Strong understanding of all key social media channels (Instagram, TikTok, Pinterest) and what makes content convert in D2C brands
- Experience using tools such as Canva, Adobe, CapCut, or similar
- Data-driven and comfortable reviewing performance metrics
- Confident both in front of the camera and creating content independently
- Clear understanding of the difference between content that performs for organic vs paid
- Comfortable working in a fast-moving, founder-led environment where priorities evolve quickly
WHAT WE ARE LOOKING FOR
- Takes ownership of social media performance
- Think strategically as well as creatively
- Highly organised and able to manage multiple moving parts
- Creative, proactive and full of ideas
- Genuinely enthusiastic about social media and content creation
- Strong aesthetic and eye for detail
- Brings energy and initiative to everything they do
INFORMATION
- Start Date: ASAP
- Location: Our office in SW London (Fulham Broadway/Imperial Wharf)
- Generous annual product allowance
- 25 days holiday
TO APPLY
Please email careers@minkadinklondon.com with the subject line 'Social Media Manager'. Please ensure to attach:
Social Media Manager in London employer: Minka Dink London
Contact Detail:
Minka Dink London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show off your creativity and understanding of trends – this is your chance to shine!
✨Tip Number 2
Network like a pro! Connect with people in the fashion industry on platforms like LinkedIn or Instagram. Engage with their content, share your thoughts, and don’t be shy to slide into DMs – you never know who might help you land that interview!
✨Tip Number 3
Show us what you’ve got! Create a portfolio showcasing your best social media campaigns or content. Include metrics and results to demonstrate your impact. This will give you an edge and show Minka Dink London that you mean business!
✨Tip Number 4
Apply through our website! It’s the easiest way for us to see your application. Make sure to tailor your cover letter to highlight your passion for fashion and social media – we love seeing genuine enthusiasm!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for social media shine through! We want to see that genuine love for creating content and engaging with audiences. Share examples of how you've used social media creatively in the past.
Be Organised: Make sure your application is clear and well-structured. We appreciate a tidy presentation, so use headings and bullet points where necessary. This shows us you can manage multiple tasks effectively, just like the role requires!
Tailor Your Content: Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in fashion e-commerce and your understanding of key social media channels. Show us how your skills align with our brand's vision and goals.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss any important updates from us!
How to prepare for a job interview at Minka Dink London
✨Know Your Platforms
Make sure you have a solid understanding of the key social media channels mentioned in the job description, like Instagram, TikTok, and Pinterest. Familiarise yourself with what type of content performs best on each platform and be ready to discuss your ideas for engaging posts that align with Minka Dink London's brand.
✨Showcase Your Creativity
Prepare a portfolio of your previous work that highlights your content creation skills. Include examples of Reels, Stories, and any other formats you've successfully used. This will not only demonstrate your creativity but also your ability to produce high-quality, on-brand content.
✨Be Data-Driven
Since the role involves analysing performance metrics, come prepared with examples of how you've used data to inform your social media strategies in the past. Discuss specific KPIs you've tracked and how you've adjusted your approach based on those insights.
✨Emphasise Organisation Skills
Given the fast-paced nature of the role, highlight your organisational skills. Talk about how you manage content calendars and production schedules, ensuring that deadlines are met. You might even want to share a tool or method you use to keep everything on track.