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- Tasks: Lead our e-commerce and digital marketing efforts to boost online sales and enhance customer experience.
- Company: Join Minka Dink London, a fast-growing fashion brand creating versatile and timeless clothing.
- Benefits: Enjoy 25 days holiday, pension contributions, and a generous £1000 product allowance.
- Why this job: Be part of a dynamic team driving innovation in digital marketing within the fashion industry.
- Qualifications: 2-5 years in e-commerce/digital marketing, strong skills in Shopify, Klaviyo, and data analysis required.
- Other info: Location is SW London, near Imperial Wharf & Fulham Broadway; salary based on experience.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
MINKA DINK LONDON
Head of E-Commerce & Digital Marketing
OVERVIEW
Minka Dink London is a rapidly growing fashion brand based in London. Our aim is to create versatile and timeless clothing to suit every occasion. We are looking for an experienced Head of E-Commerce & Digital Marketing to lead our online growth and digital presence.
This role will lead all digital marketing and e-commerce operations, with a focus on driving online sales, optimising the website and acquiring and retaining customers. The ideal candidate is data-driven and results-oriented, with a strong understanding of the e-commerce world.
KEY RESPONSIBILITIES
E-commerce Management
- Manage and regularly update our Shopify website
- Constantly monitor and improve website performance: customer journeys, UX design, organic traffic, conversion rates, AOV, loading times etc.
- Implement A/B testing for website features and product pages to improve conversion rates.
Digital Marketing
- Develop and execute a comprehensive digital marketing strategy to drive traffic and sales.
- Create paid advertising campaigns on Meta, Google, TikTok, and Pinterest.
- Review paid media performance with our ads agency regularly and adjust strategies accordingly
- Execute comprehensive strategy to increase ROI for all paid media.
- Work with the content team to develop a strategic marketing calendar
- End to end management of email marketing campaigns and flows via Klaviyo
- Optimise SEO and implement best practices to improve organic traffic.
Data Analysis and Reporting
- Track, analyse, and report on key performance metrics across all digital channels.
- Use data to provide insights and recommendations for improving marketing and e-commerce performance.
- Analyse sales data and customer behaviour to identify opportunities for growth
Collaboration
- Work closely with the founder to align digital strategies with overall business goals.
- Contribute to wider brand marketing strategies.
- Collaborate with the operations team to ensure cohesive campaigns and launches.
SKILLS & QUALIFICATIONS
- 2-5 years of experience in an e-commerce and digital marketing or similar role, ideally within the fashion, beauty or homeware sector.
- Strong understanding of Shopify and Klaviyo, Google Analytics, Meta and other paid ad platforms as well as SEO and PPC.
- Proven track record of driving online sales and improving e-commerce performance.
- Excellent analytical skills with the ability to interpret data, identify trends and optimise performance.
- Creative thinker with a passion for driving innovation in digital marketing.
INFORMATION
- 25 days holiday
- Pension Contribution
- Generous product allowance – £1000 a year
Location: SW London. Nearest station is Imperial Wharf & Fulham Broadway
Salary: Dependent on experience
TO APPLY: Please send your CV, cover letter and salary expectations to minnie@minkadinklondon.com with the subject line ‘Head of E-Commerce & Digital Marketing’. We look forward to hearing from you!
Head of E-Commerce & Digital Marketing employer: Minka Dink London
Contact Detail:
Minka Dink London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-Commerce & Digital Marketing
✨Tip Number 1
Familiarize yourself with Minka Dink London's brand identity and product offerings. Understanding their unique style and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with Shopify and Klaviyo by preparing specific examples of how you've successfully managed e-commerce platforms and email marketing campaigns in the past. This will demonstrate your hands-on expertise.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and e-commerce, especially within the fashion industry. Being able to discuss current strategies and innovations will set you apart as a knowledgeable candidate.
✨Tip Number 4
Prepare to discuss data analysis in detail. Be ready to explain how you've used analytics to drive decisions and improve performance in previous roles, as this is crucial for the Head of E-Commerce & Digital Marketing position.
We think you need these skills to ace Head of E-Commerce & Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-commerce and digital marketing, especially within the fashion sector. Use specific metrics to showcase your achievements, such as increased online sales or improved conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with Minka Dink London's goals. Mention your experience with Shopify, Klaviyo, and data analysis, and provide examples of successful campaigns you've led.
Showcase Your Analytical Skills: Since the role requires strong analytical skills, include examples in your application that demonstrate your ability to interpret data and make data-driven decisions. Highlight any tools you’ve used, like Google Analytics, to track performance.
Follow Application Instructions: Ensure you send your application to the specified email address with the correct subject line. Double-check that you include all required documents: your CV, cover letter, and salary expectations.
How to prepare for a job interview at Minka Dink London
✨Showcase Your E-Commerce Expertise
Be prepared to discuss your previous experience in e-commerce management, particularly with platforms like Shopify. Highlight specific examples of how you've improved website performance and conversion rates in past roles.
✨Demonstrate Data-Driven Decision Making
Since the role requires a strong analytical mindset, come ready to share how you've used data to inform your marketing strategies. Discuss any tools you've used, such as Google Analytics or Klaviyo, and how they helped you achieve results.
✨Prepare for Digital Marketing Strategy Questions
Expect questions about your approach to digital marketing. Be ready to outline a comprehensive strategy you would implement for Minka Dink London, including how you would leverage paid advertising on platforms like Meta and Google.
✨Align with Company Goals
Understand Minka Dink London's brand and values. Be prepared to discuss how your digital strategies can align with their overall business goals and contribute to wider brand marketing efforts.
