At a Glance
- Tasks: Lead growth in data-driven manufacturing and analytics across EMEA North.
- Company: Join Minitab, a global leader in analytics and software solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Diverse and inclusive workplace with a focus on collaboration and growth.
- Why this job: Make a meaningful impact by shaping strategy and leading a high-performing sales team.
- Qualifications: 10+ years in enterprise software sales and experience leading sales teams.
The predicted salary is between 80000 - 100000 £ per year.
Location: Coventry, United Kingdom (Hybrid) | Travel: approximately 50% across EMEA North
At Minitab, we help organisations make smarter decisions through data, improving quality, streamlining operations, and accelerating digital transformation. Our analytics and software solutions are trusted by leading organisations worldwide. We’re looking for a Regional Sales Director, EMEA North based in the UK to lead and grow our presence across the region. This is a high-impact leadership role where you’ll shape strategy, develop a strong regional team, and work directly with customers, particularly within manufacturing, industrial, and engineering-led sectors.
If you’re a commercially driven sales leader who enjoys building teams, developing markets, and closing complex enterprise deals, this is an opportunity to make a meaningful impact.
What you’ll be doing:
- Own and deliver regional revenue targets across software and services, with a focus on consistent, sustainable growth
- Define and execute a go-to-market strategy for EMEA North, aligned with Minitab’s global priorities
- Build and maintain a strong, predictable pipeline through direct sales, channel partners, and strategic alliances
- Lead a consultative, value-based sales approach, connecting Minitab’s analytics and manufacturing solutions to measurable business outcomes
- Engage with senior stakeholders, including C-suite leaders, across manufacturing and industrial organisations
- Champion the Customer Engagement Lifecycle (CEL) to ensure strong customer outcomes and long-term value
- Collaborate closely with Marketing, Customer Success, Alliances, and Product teams to drive growth across the full customer journey
- Recruit, develop, and retain a high‑performing, geographically distributed sales team
- Coach the team on territory planning, account strategy, pipeline management, and forecasting
- Ensure disciplined use of CRM (Dynamics) and sales processes to support visibility and performance
- Stay close to UK and EMEA market trends, particularly within manufacturing, Industry 4.0, and analytics adoption
What we’re looking for:
- A hands‑on sales leader who is comfortable engaging directly with customers and supporting deal execution
- Proven experience building, leading, and developing enterprise sales teams
- Strong background in analytics software, manufacturing software solutions, or industrial technology
- Experience selling into UK and EMEA markets, with an understanding of regional buying behaviours and business culture
- Deep expertise in consultative and value‑based selling approaches
- Ability to clearly articulate how technology delivers business value (e.g. quality improvement, cost reduction, operational efficiency)
- Experience building relationships at executive level within complex, matrixed organisations
- Strength in core sales disciplines: Account and opportunity planning, Pipeline development and forecasting, Negotiation and closing, Stakeholder management and communication
- Excellent leadership, communication, and coaching skills
Experience:
- 10+ years’ experience in enterprise software sales (SaaS and/or on‑premise)
- 3+ years leading regional or enterprise sales teams
- Proven track record of consistently exceeding revenue targets
- Experience working across UK and Northern Europe (e.g. Nordics, Benelux) preferred
- Demonstrated success selling into manufacturing, engineering, or industrial sectors
- Experience with subscription and recurring revenue models
- Strong cross‑functional leadership across Sales, Marketing, Customer Success, and Professional Services
- Experience growing strategic enterprise accounts
- Familiarity with Dynamics CRM is advantageous
- Willingness to travel across the UK, EMEA North, and occasionally internationally
How you work:
- You take ownership and deliver results
- You balance strategic thinking with practical execution
- You build strong, collaborative relationships across teams
- You bring energy, pace, and focus to your work
- You’re commercially astute and customer‑focused
- You’re motivated by growth, performance, and continuous improvement
Education:
- Bachelor’s degree (or equivalent) in Business or a related discipline
- Familiarity with structured, consultative sales methodologies
At Minitab, you’ll be part of a global organisation that’s helping customers turn data into real‑world impact. From improving manufacturing quality to enabling smarter decision‑making, our solutions are at the heart of operational excellence. You’ll join a collaborative, supportive team where your leadership will directly influence growth across a key region.
Inclusion at Minitab: We’re committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds and encourage candidates to apply even if they don’t meet every requirement listed. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job application remains open until filled.
Regional Sales Director, EMEA North in Coventry employer: Minitab
At Minitab, we pride ourselves on being an exceptional employer that empowers our Sales team to make a real difference in the manufacturing sector. With a strong focus on collaboration, continuous learning, and customer success, we offer a structured career development framework and a supportive work culture that values innovation and meaningful impact. Our comprehensive benefits package, including generous annual leave and hybrid working options, ensures that our employees thrive both professionally and personally in a dynamic and rewarding environment.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Sales Director, EMEA North in Coventry
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Sales Director, EMEA North at Minitab, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Minitab. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Sales Director, EMEA North. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Sales Director, EMEA North in Coventry
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Minitab:When writing your cover letter, make sure to tailor your message specifically for Minitab. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Minitab
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Minitab that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Minitab that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Minitab’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
