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- Tasks: Lead growth in data-driven manufacturing and analytics across EMEA North.
- Company: Join Minitab, a global leader in analytics and software solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Diverse and inclusive workplace with a focus on collaboration and growth.
- Why this job: Make a meaningful impact by shaping strategy and leading a high-performing sales team.
- Qualifications: 10+ years in enterprise software sales and experience leading sales teams.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Location: Coventry, United Kingdom (Hybrid) | Travel: approximately 50% across EMEA North
At Minitab, we help organisations make smarter decisions through data, improving quality, streamlining operations, and accelerating digital transformation. Our analytics and software solutions are trusted by leading organisations worldwide. We’re looking for a Regional Sales Director, EMEA North based in the UK to lead and grow our presence across the region. This is a high-impact leadership role where you’ll shape strategy, develop a strong regional team, and work directly with customers, particularly within manufacturing, industrial, and engineering-led sectors.
If you’re a commercially driven sales leader who enjoys building teams, developing markets, and closing complex enterprise deals, this is an opportunity to make a meaningful impact.
What you’ll be doing:
- Own and deliver regional revenue targets across software and services, with a focus on consistent, sustainable growth
- Define and execute a go-to-market strategy for EMEA North, aligned with Minitab’s global priorities
- Build and maintain a strong, predictable pipeline through direct sales, channel partners, and strategic alliances
- Lead a consultative, value-based sales approach, connecting Minitab’s analytics and manufacturing solutions to measurable business outcomes
- Engage with senior stakeholders, including C-suite leaders, across manufacturing and industrial organisations
- Champion the Customer Engagement Lifecycle (CEL) to ensure strong customer outcomes and long-term value
- Collaborate closely with Marketing, Customer Success, Alliances, and Product teams to drive growth across the full customer journey
- Recruit, develop, and retain a high‑performing, geographically distributed sales team
- Coach the team on territory planning, account strategy, pipeline management, and forecasting
- Ensure disciplined use of CRM (Dynamics) and sales processes to support visibility and performance
- Stay close to UK and EMEA market trends, particularly within manufacturing, Industry 4.0, and analytics adoption
What we’re looking for:
- A hands‑on sales leader who is comfortable engaging directly with customers and supporting deal execution
- Proven experience building, leading, and developing enterprise sales teams
- Strong background in analytics software, manufacturing software solutions, or industrial technology
- Experience selling into UK and EMEA markets, with an understanding of regional buying behaviours and business culture
- Deep expertise in consultative and value‑based selling approaches
- Ability to clearly articulate how technology delivers business value (e.g. quality improvement, cost reduction, operational efficiency)
- Experience building relationships at executive level within complex, matrixed organisations
- Strength in core sales disciplines: Account and opportunity planning, Pipeline development and forecasting, Negotiation and closing, Stakeholder management and communication
- Excellent leadership, communication, and coaching skills
Experience:
- 10+ years’ experience in enterprise software sales (SaaS and/or on‑premise)
- 3+ years leading regional or enterprise sales teams
- Proven track record of consistently exceeding revenue targets
- Experience working across UK and Northern Europe (e.g. Nordics, Benelux) preferred
- Demonstrated success selling into manufacturing, engineering, or industrial sectors
- Experience with subscription and recurring revenue models
- Strong cross‑functional leadership across Sales, Marketing, Customer Success, and Professional Services
- Experience growing strategic enterprise accounts
- Familiarity with Dynamics CRM is advantageous
- Willingness to travel across the UK, EMEA North, and occasionally internationally
How you work:
- You take ownership and deliver results
- You balance strategic thinking with practical execution
- You build strong, collaborative relationships across teams
- You bring energy, pace, and focus to your work
- You’re commercially astute and customer‑focused
- You’re motivated by growth, performance, and continuous improvement
Education:
- Bachelor’s degree (or equivalent) in Business or a related discipline
- Familiarity with structured, consultative sales methodologies
At Minitab, you’ll be part of a global organisation that’s helping customers turn data into real‑world impact. From improving manufacturing quality to enabling smarter decision‑making, our solutions are at the heart of operational excellence. You’ll join a collaborative, supportive team where your leadership will directly influence growth across a key region.
Inclusion at Minitab: We’re committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds and encourage candidates to apply even if they don’t meet every requirement listed. Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Job application remains open until filled.
Regional Sales Director, EMEA North in Coventry employer: Minitab
Contact Detail:
Minitab Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Sales Director, EMEA North in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. Building relationships can open doors that a CV alone can't.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your responses and show you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the job. Highlight your achievements in sales and how you've driven growth in previous roles to make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can reinforce your interest and keep you top of mind. Plus, it shows your professionalism and enthusiasm for the position.
We think you need these skills to ace Regional Sales Director, EMEA North in Coventry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Regional Sales Director role. Highlight your achievements in sales leadership, especially in analytics and manufacturing sectors, to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background makes you the perfect fit for leading growth across EMEA North.
Showcase Your Leadership Style: We want to know how you lead teams and drive results. Share specific examples of how you've built high-performing sales teams and achieved revenue targets in your previous roles.
Apply Through Our Website: For the best chance of success, make sure to apply through our website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Minitab
✨Know Your Numbers
As a Regional Sales Director, you'll need to demonstrate your ability to hit revenue targets. Be prepared to discuss specific figures from your past roles, including how you achieved them and the strategies you employed. This shows you’re results-driven and understand the importance of metrics in sales.
✨Understand the Market
Familiarise yourself with the latest trends in manufacturing and analytics within the EMEA North region. Research Minitab’s position in the market and be ready to discuss how you can leverage these insights to drive growth. Showing that you’re up-to-date will impress the interviewers.
✨Showcase Your Leadership Style
You’ll be leading a geographically distributed team, so it’s crucial to articulate your leadership approach. Prepare examples of how you've successfully built and coached teams in the past, focusing on your consultative and value-based selling techniques. This will highlight your capability to inspire and develop others.
✨Engage with Real Scenarios
Be ready to engage in role-play or scenario-based questions during the interview. Think about how you would handle complex sales situations or stakeholder management challenges. This practical demonstration of your skills will help the interviewers see you in action and assess your fit for the role.