At a Glance
- Tasks: Lead marketing strategies for The Ministry, driving member acquisition and brand engagement.
- Company: Join the iconic Ministry of Sound, a pioneer in music and innovative workspace culture.
- Benefits: Enjoy free gym access, wellness events, and a vibrant work environment with great perks.
- Other info: Dynamic role with opportunities for personal growth and community impact.
- Why this job: Be part of a creative team redefining fitness and entertainment through innovative marketing.
- Qualifications: Proven experience in integrated marketing campaigns and strong leadership skills required.
This is an on-site role with The Ministry. Salary £50k per annum.
Ministry of Sound opened in 1991 in a disused bus garage in a forgotten corner of South London. It was the first nightclub in the UK to have a 24-hour licence, didn’t serve alcohol and featured an earth-shaking sound system in a specially constructed dance box. We went on to become the world’s largest independent record company, now with Sony, and stage giant dance events. We were pioneers in electronic music and have a history of taking risks, innovation, and colourful and creative marketing.
Thirty years later we opened The Ministry, a workspace run as a member’s club, in a 50,000 sq. ft Victorian warehouse in SE1. The design is relaxed but functional with a bar, opening windows, an outside courtyard and plenty of space to sit, relax, work and socialise – everything you wouldn’t expect to find in a standard office. There’s great home cooked F&B, a state-of-the-art gym and fitness studio with daily classes, together with a cultural and business events programme.
Also, Ministry of Sound Games is an ambitious new global venture at the intersection of mass participation fitness, music and entertainment. Building on the cultural impact of Ministry of Sound, our mission is to deliver world-class, high-energy fitness events and experiences that redefine how people connect through movement, music and competition.
As a business we don’t take ourselves too seriously, like to laugh and have fun, but we have high standards, a relentless attention to detail and the continuous improvement of our product, and we work hard as a team. We hate cliché, doing things the way others do and continuously seek to differentiate our brands and products almost as a point of pride.
THE ROLE
The Senior Marketing Manager will lead marketing for The Ministry, driving member acquisition, workspace and hot desk enquiries, retention, events leads, brand awareness and engagement across owned, earned and paid channels. This is a hands-on, commercially focused role responsible for developing and delivering marketing strategies and campaigns that support business growth, strengthen brand awareness and drive customer engagement. The role covers campaign management, content, paid media, reporting, agency management and agreed marketing support for Jai Dog Rescue.
Marketing Strategy and Campaign Development
- You will develop and deliver The Ministry marketing strategy, ensuring all activity supports key commercial objectives, including workspace memberships, club memberships, hot desk memberships, meeting room enquiries, event enquiries, customer retention and brand awareness.
- You will lead marketing campaigns from initial brief through to delivery, establishing clear target audiences, messaging, timelines, budgets and measurable success criteria. Using insight, data and performance reporting, you will continually refine and optimise marketing activity, identifying opportunities to improve effectiveness, increase engagement and drive commercial growth.
The Ministry Brand, Membership and Community
- You will position The Ministry as a distinctive workspace, members club, hospitality and events destination within SE1. You will be responsible for overseeing member communications, ensuring emails, newsletters, event marketing and community updates are engaging, consistent and aligned with the brand while delivering commercial value.
- Working closely with the sales and membership teams, you will seek opportunities to improve lead quality, increase conversion rates and enhance the overall customer journey. You will play a key role in strengthening member engagement and supporting the continued growth of The Ministry community.
Jai Dog Rescue Marketing Support
- You will provide agreed marketing support for Jai Dog Rescue, helping to deliver key fundraising, awareness and supporter engagement initiatives. This will include developing campaigns and content that communicate the charity's impact, encourage donations and strengthen relationships with supporters.
- You will oversee or support website updates, newsletters, social media content, campaign assets and storytelling initiatives that help bring Jai Dog Rescue's work in Thailand to life. You will ensure all communications are accurate, sensitive and reflect the charity's purpose, values and tone of voice.
Content, Social and Brand Management
- You will oversee content creation and delivery across social media, email marketing, websites, paid media channels and event listings. As the line manager for the Content & Social Producer, you will set objectives, manage performance, establish key performance indicators and support ongoing development.
- You will maintain high standards of brand consistency, copywriting and content quality across all marketing activity. You will remain informed on emerging trends, audience behaviours and creative formats, identifying opportunities to improve engagement, reach and overall campaign performance.
Paid Media and Agency Management
- You will lead paid media activity across relevant channels, ensuring investment delivers maximum reach, engagement, lead quality and return on investment. You will manage agencies, freelancers, media partners and suppliers, holding them accountable for delivering agreed objectives, budgets and timelines.
- You will regularly review campaign performance, optimising creative assets, audience targeting, media spend and partnership activity to improve results. You will also manage public relations agencies as required, ensuring PR activity supports wider commercial and brand objectives.
Performance, Budget and Reporting
- You will be responsible for managing relevant marketing budgets, ensuring spend is effectively allocated against agreed priorities and performance objectives. You will provide regular reporting and performance updates to stakeholders and the Senior Leadership Team, using data and insight to demonstrate impact and identify opportunities for improvement.
- You will use reporting to identify issues, make recommendations and ensure marketing activity remains accountable to agreed commercial and engagement targets.
Leadership and Ways of Working
- You will operate as a senior, hands-on marketing leader, taking responsibility for strategy, campaign delivery, team leadership and problem solving. You will build strong and collaborative relationships across sales, operations, events, creative, finance, agency partners and senior stakeholders.
- You will set high standards for planning, execution, communication and accountability, while contributing to a positive, collaborative and high-performing team culture.
Skills and Experience
- You will have strong experience delivering integrated marketing campaigns across owned, earned and paid channels, with a proven track record of developing marketing plans and campaigns that support commercial growth.
- You will possess experience managing paid media activity, agencies, suppliers, budgets and marketing performance reporting.
- You will demonstrate excellent copywriting, content creation, brand management and communication skills, alongside strong commercial awareness and marketing judgement. Experience managing team members against objectives and key performance indicators is essential, as are excellent project management, organisational and stakeholder management skills.
- Experience within hospitality, members clubs, coworking, events, lifestyle, culture, entertainment or charity marketing environments would be advantageous.
What Success Looks Like
Success in this role will be demonstrated through increased workspace, membership, hot desk, meeting room and event enquiries, improved member acquisition and retention, stronger brand awareness and engagement, and consistently high-performing marketing campaigns. The successful candidate will deliver measurable commercial growth, maintain high brand standards, build strong internal and external relationships and create marketing activity that strengthens The Ministry's position as a leading workspace, members club, hospitality and events destination. They will also provide meaningful marketing support for Jai Dog Rescue, helping to increase awareness, engagement and fundraising outcomes.
BENEFITS
Ministry of Sound offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission.
- Health & Wellness: The Ministry membership with access to our gym, free fitness classes & wellness events, unlimited GP appointments, 24/7 counselling and support helpline, Thrive: wellbeing and mental health support on the go.
- Financial well-being: Life assurance plan, staff referral scheme, annual company bonus, season ticket loan, cycle to work scheme, enhanced maternity and adoption leave.
- Pleasant Oddities: Your birthday off, access to cultural events hosted at The Ministry, family & friends membership discount, free VIP entry to Ministry of Sound Club, dog-friendly office, free breakfast, lunch and hot drinks, hospitality rewards: an online rewards scheme with discounts for many popular retailers.
We’re an equal opportunities employer and welcome applications from all backgrounds. We’re committed to fair and inclusive hiring and will support reasonable adjustments throughout the process.
Senior Marketing Manager (The Ministry) employer: Ministry of Sound
Ministry of Sound is an exceptional employer that fosters a vibrant and creative work culture, where laughter and fun are integral to our high standards and relentless pursuit of excellence. Located in the heart of South London, we offer unique opportunities for employee growth and development within the dynamic music and events industry, encouraging innovative thinking and individuality. Join us to be part of a team that values creativity and strives to set new benchmarks in entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (The Ministry)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ministry of Sound and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ministry of Sound are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ministry of Sound on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ministry of Sound. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager (The Ministry)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ministry of Sound. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ministry of Sound:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ministry of Sound’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ministry of Sound will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ministry of Sound, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.