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- Tasks: Lead and optimise paid media campaigns on TikTok, Snapchat, and Meta to drive growth.
- Company: Join the iconic Ministry of Sound, a pioneer in music and nightlife since 1991.
- Benefits: Enjoy free gym access, wellness events, and discounts at popular retailers.
- Why this job: Be part of a creative team that values innovation and fun in a vibrant environment.
- Qualifications: 3+ years in paid media, with expertise in Google Ads, Meta, and social media trends.
- Other info: Must be willing to work evenings and weekends; passion for music is essential.
The predicted salary is between 36000 - 54000 £ per year.
Ministry of Sound opened in 1991 in a disused bus garage in a forgotten corner of South London. It was the first nightclub in the UK to have a 24-hour licence, didn’t serve alcohol and featured an earth-shaking sound system in a specially constructed dance box. We went on to become the world’s largest independent record company, now with Sony, and stage giant dance events, including one for over 50,000 people at the O2 during the millennium. We were pioneers in electronic music and have a history of taking risks, innovation, and colourful and creative marketing.
Thirty years later we opened The Ministry, a workspace run as a member’s club, in a 50,000 sq. ft Victorian warehouse in SE1. The design is relaxed but functional with a bar, opening windows, an outside courtyard and plenty of space to sit, relax, work and socialise – everything you wouldn’t expect to find in a standard office. There’s great home cooked F&B, a state-of-the-art gym and fitness studio with daily classes, together with a cultural and business events programme.
As a business we don’t take ourselves too seriously, like to laugh and have fun, but we have high standards, a relentless attention to detail and the continuous improvement of our product, and we work hard as a team. We hate cliché, doing things the way others do and continuously seek to differentiate our brands and products almost as a point of pride.
We are looking for a Paid Media Specialist with a sharp focus on channel growth for Snapchat and TikTok, combined with expert-level proficiency in Meta Ads, Google Ads, SEO, and Performance Max (PMax) campaigns. This role will play a critical part in scaling our digital presence, driving ticket sales, channel growth, and brand awareness for our music, brand and nightclub.
You will lead the planning, execution, and optimisation of paid social campaigns across TikTok, Snapchat, Meta (Facebook/Instagram) with a growth-first mindset. You will have experience managing large-scale Meta campaigns with complex audience segmentation, creative testing, conversion tracking and agency management. You will run funnel Google Ads campaigns (Search, YouTube, Display, Discovery), with strong usage of GA4, PSM, Smart Bidding, and Performance Max strategies.
A key part of the role will be to drive growth across organic and paid channels with performance-driven A/B testing and CRO recommendations. You will support SEO efforts by collaborating with Digital Marketing & Social Media Manager to ensure optimised content and site performance. You will be able to analyse campaign performance using Google Analytics 4 (GA4) and deliver actionable insights to stakeholders.
You will work collaboratively with the creative and marketing teams to brief high-performing video and ad assets for TikTok and Snapchat. You will stay ahead of trends in social media algorithms, ad formats, and platform innovations in the music and nightlife landscape and forecast media budgets, deliver regular reporting, and ensure campaigns hit KPIs for ROAS, CPM, CPA, and growth targets.
You must have 3+ years’ experience in a Paid Media Specialist role, be from music, entertainment, or nightlife sectors, have proven success running high-budget campaigns on Meta (Facebook/Instagram), TikTok, and Snapchat and be an expert in Google Ads, Performance Max, PSM, Google Bidding, and SEO best practices. You will also possess a deep understanding of GA4, audience segmentation, and campaign attribution models and optimisation and have a data driven mindset with strong Excel/Google Sheets skills and reporting capabilities.
A passion for music, nightlife, youth culture, and emerging social trends will be crucial. You will be comfortable in a rapid paced, creative environment where experimentation is encouraged, and have experience working with music artists, club nights, festivals, or music brands. You must hold Google Ads and Meta Blueprint certifications and have a willingness to visit the club nights and work evenings/weekends as required.
Ministry of Sound offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission.
- Health & Wellness: Free Ministry membership with access to our gym, Free fitness classes & wellness events, 24/7 GP access, Counselling and Support helpline, Support app to help monitor your well being, Online Health Assessments
- Financial well-being: Life assurance programme, Staff referral scheme, Company bonus scheme, Season ticket loan, Cycle to work scheme, Enhanced maternity and adoption leave
- Pleasant Oddities: Access to cultural events hosted at The Ministry, Family & friends membership discount, Free VIP entry to Ministry of Sound Club, Dog-friendly office, Free breakfast, lunch and refreshments
- Hospitality rewards: an online app with discounts for many popular retailers
SALARY £45,000 PA
Paid Media Specialist employer: Ministry of Sound
Contact Detail:
Ministry of Sound Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like TikTok and Snapchat. Understanding the unique features and audience behaviours on these channels will help you stand out during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing to discuss specific metrics from past campaigns you've managed. Be ready to explain how you used data to optimise performance and achieve KPIs, as this role heavily relies on data-driven decision making.
✨Tip Number 3
Network within the music and nightlife sectors. Attend events or engage with professionals on social media to build connections that could provide insights or referrals for the role.
✨Tip Number 4
Demonstrate your passion for music and youth culture during your interactions. Share your favourite artists or recent trends that excite you, as this will resonate well with the company's creative and vibrant culture.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with platforms like Snapchat, TikTok, Meta Ads, and Google Ads. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and nightlife, and explain how your skills align with the role. Mention any specific campaigns you've managed that relate to the job description.
Showcase Your Analytical Skills: Emphasise your experience with Google Analytics 4 and your ability to analyse campaign performance. Provide examples of how you've used data to drive decisions and improve campaign outcomes.
Highlight Certifications: Include your Google Ads and Meta Blueprint certifications prominently in your application. This will demonstrate your expertise and commitment to staying updated in the field of paid media.
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Expertise
Make sure to highlight your experience with Meta Ads, Google Ads, and performance-driven campaigns. Be prepared to discuss specific examples of successful campaigns you've managed, especially those that involved complex audience segmentation and creative testing.
✨Demonstrate Your Passion for Music and Nightlife
Since the role is within the music and nightlife sector, express your enthusiasm for these areas. Share any relevant experiences or insights you have about current trends in social media and how they relate to the industry.
✨Prepare for Data-Driven Discussions
Be ready to talk about your analytical skills, particularly with Google Analytics 4. Prepare to discuss how you've used data to drive campaign decisions and improve performance metrics like ROAS and CPA.
✨Emphasise Collaboration Skills
This role requires working closely with creative and marketing teams. Highlight your ability to collaborate effectively, perhaps by sharing examples of how you've successfully briefed teams on high-performing ad assets in the past.
