Marketing Director

Ministry of Sound has never been a business that stands still. While we're proud of the impact we've had on music, culture and entertainment over the last three and a half decades, we're focused on what's coming next. Today, we're a collection of businesses spanning music, entertainment, hospitality, events, workspaces and fitness, connected by a shared obsession with creating unforgettable experiences, bringing people together and doing things differently.

We're entering an exciting phase of growth and evolution. Across every part of the business, we're investing in our people, our brands and the experiences we create. We have the advantage of being an established and globally recognised brand, but we still operate with the energy, pace and entrepreneurial mindset of a challenger. Ideas move quickly, opportunities are there to be seized, and individuals have the chance to make a visible impact.

This is an opportunity to shape the future of one of the most recognised names in global club culture. You'll lead the next phase of growth across live experiences, commerce, content, partnerships and audience development, helping transform a legendary brand into an even more connected, data-driven and commercially ambitious business.

THE ROLE

Reporting to the Club Director, with a dotted line into the Managing Director of Ministry of Sound Group, you'll own the brand and marketing strategy across the business, bringing together clubbing, live experiences, merchandise, memberships, partnerships, products and future growth initiatives under one clear vision. Working closely with our Group Head of Creative & Brand, you'll lead a team of marketing specialists, manage agency partners and oversee a significant budget, ensuring every channel, campaign and customer touchpoint contributes to audience growth, commercial performance and long-term brand value.

This is a role for a commercially minded marketing leader who is as comfortable setting strategy as they are rolling up their sleeves to make things happen. You'll build a more connected, data-led approach to marketing, create alignment across internal teams and external partners, and identify new opportunities to grow one of the world's most iconic music and entertainment brands.

You'll lead marketing across the entire Ministry of Sound ecosystem, developing strategies that drive attendance, engagement, loyalty and revenue while protecting and evolving the brand's cultural relevance. You'll own the marketing strategy for the club, creating campaigns that maximise ticket sales, support flagship events, residencies and special projects, and drive repeat attendance across a diverse audience spanning both new generations of clubbers and long-standing Ministry of Sound fans.

You'll oversee audience growth, customer acquisition and retention through a connected CRM, data and performance marketing strategy. This includes email and SMS communications, audience segmentation, customer journeys, paid media, analytics and attribution, ensuring every marketing investment is measurable and commercially accountable.

You'll lead content and social strategy across all channels, creating a consistent tone of voice, clear content pillars and a joined-up customer experience. Working with internal teams, creators and agency partners, you'll ensure content drives both brand engagement and commercial performance.

You'll shape the future of the Ministry of Sound brand beyond the club floor, leading marketing activity across merchandise, e-commerce, licensing, products, collaborations and brand partnerships. You'll identify opportunities to create new audiences, unlock additional revenue streams and expand the reach of the brand into new markets and categories.

You'll also lead marketing for Ministry of Sound's live experiences and touring activity, ensuring audience development, brand consistency and commercial growth across both UK and international markets while creating stronger connections between the different parts of the business.

Partnerships will form an important part of your remit. You'll work closely with commercial teams to maximise sponsorships, strategic collaborations and licensing opportunities, ensuring every partnership strengthens both brand equity and financial performance.

A key part of this role is transforming how marketing operates across the business. You'll develop a single audience strategy, consistent tone of voice and shared set of customer profiles that unite teams, partners and agencies around a common understanding of who we're speaking to and why.

You'll strengthen our use of customer data by improving reporting, establishing a clearer view of audience behaviour and creating stronger connections between ticketing, CRM, e-commerce and marketing performance. You'll ensure we maximise the value of existing technology while identifying opportunities to use automation and AI to create more personalised and effective customer experiences.

You'll continue to evolve the marketing function itself, building the right structure, introducing specialist capability where required and creating a culture focused on accountability, creativity, collaboration and results. You'll bring clarity to priorities, challenge unnecessary complexity and focus investment on the channels, partnerships and initiatives that deliver the greatest impact.

Most importantly, you'll bring an entrepreneurial mindset to the business, constantly identifying opportunities for growth, testing new ideas and backing the ones that prove their value. You'll lead, inspire and develop a high-performing marketing team, creating an environment where people can do their best work and continue to grow their careers.

You'll establish clear goals, accountability and development plans while fostering a culture of innovation, collaboration and continuous improvement. You'll coach future leaders, build marketing capability across the organisation and help teams work together more effectively to deliver shared business objectives.

Success will be measured through meaningful commercial outcomes rather than marketing activity alone. You'll be accountable for revenue growth across ticketing, memberships, merchandise, e-commerce and partnerships, alongside customer acquisition, retention, brand engagement and return on marketing investment.

You'll be an experienced marketing leader with a track record of developing strategy, leading teams and delivering measurable commercial results in music, entertainment, events, hospitality, consumer brands or similar audience-led businesses. You'll have experience managing multi-disciplinary marketing functions spanning brand, CRM, content, social, performance marketing, e-commerce and events, alongside significant budgets and agency relationships.

You'll be highly commercial, comfortable translating customer insight and data into growth opportunities, and able to demonstrate how your work has driven revenue, audience growth and long-term customer value. You'll understand the role CRM, analytics and technology play in modern marketing and know how to use them to improve customer experiences and business performance. Experience across ticketing, events, direct-to-consumer commerce and membership-led businesses would be advantageous.

You'll be a confident and credible leader who can build strong relationships across teams, influence senior stakeholders and bring people with you through change. Most importantly, you'll combine strategic thinking with a hands-on approach, creative instinct with commercial rigour, and a genuine passion for music, nightlife, culture and the enduring influence of the Ministry of Sound brand.

BENEFITS

Ministry of Sound offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission:

• Free Ministry membership with access to our gym
• Free fitness classes & wellness events
• 24/7 Free GP access
• Counselling and Support Helpline
• Thrive Support app to help monitor your wellbeing
• Life Assurance Scheme
• Financial well-being: Annual company bonus
• Season ticket loan
• Cycle to work scheme
• Enhanced maternity and adoption leave
• Pleasant Oddities: Access to cultural events hosted at The Ministry
• Family & friends membership discount
• Free entry to Ministry of Sound Club
• Dog-friendly office
• Free lunch and refreshments
• Hospitality Rewards: an online rewards scheme with discounts for many popular retailers

SALARY & INFO

This is a full-time permanent role that requires working on-site in SE1, 5 days per week. We’re an equal opportunities employer and welcome applications from all backgrounds. We’re committed to fair and inclusive hiring and will support reasonable adjustments throughout the process.