At a Glance
- Tasks: Lead bold marketing strategies and create unforgettable brand experiences at Ministry of Sound.
- Company: Join a globally recognised brand that shapes music, culture, and entertainment.
- Benefits: Enjoy free gym access, wellness events, and a dog-friendly office.
- Other info: Dynamic environment with excellent career growth opportunities and a vibrant team culture.
- Why this job: Be part of an exciting growth phase and make a real impact on cultural initiatives.
- Qualifications: Experience in integrated marketing campaigns and strong relationship-building skills required.
The predicted salary is between 60000 - 60000 £ per year.
Ministry of Sound has never been a business that stands still. While we're proud of the impact we've had on music, culture and entertainment over the last three and a half decades, we're focused on what's coming next. Today, we're a collection of businesses spanning music, entertainment, hospitality, events, workspaces and fitness, connected by a shared obsession with creating unforgettable experiences, bringing people together and doing things differently.
We're entering an exciting phase of growth and evolution. Across every part of the business, we're investing in our people, our brands and the experiences we create. We have the advantage of being an established and globally recognised brand, but we still operate with the energy, pace and entrepreneurial mindset of a challenger. Ideas move quickly, opportunities are there to be seized, and individuals have the chance to make a visible impact.
As Head of Brand Marketing, you will be responsible for marketing Ministry of Sound's brand, products, collaborations, partnerships and cultural initiatives beyond the club. You will lead the development and delivery of integrated marketing strategies that strengthen brand equity, drive commercial growth and reinforce Ministry of Sound's position as a leading global entertainment and lifestyle brand.
Partnerships, Activations and Brand Experiences
You will lead the marketing strategy and delivery of bold, culturally relevant campaigns that cut through, drive audience engagement and reinforce Ministry of Sound's position as a leading global entertainment brand. You will own the marketing strategy, campaign planning and launch of strategic partnerships secured by the Head of Brand Partnerships, ensuring these initiatives deliver value for both the business and its audiences.
You will lead the creation and delivery of PR stunts, out-of-home activations, experiential campaigns and brand moments that generate attention and create conversation. Working closely with external brands and partners, you will develop compelling campaigns and experiences that enhance audience engagement and create mutual value. You will oversee cross-functional campaign delivery across Marketing, CRM, Social Media, PR, Partnerships and Operations teams, ensuring campaigns are seamlessly executed and aligned with wider business objectives.
You will identify opportunities to bring the Ministry of Sound brand to life in unexpected and innovative ways, both on-site and beyond the venue, through cultural moments, partnerships, pop-ups and city-wide activations. You will build and maintain strong relationships with agencies, venues, media partners and suppliers to support the successful delivery of impactful campaigns and experiences. You will also be responsible for measuring campaign and activation performance, using insight and data to continuously improve reach, engagement and overall effectiveness.
Products, Merchandise and Collaborations
You will lead the marketing strategy and delivery for all Ministry of Sound merchandise, consumer products and brand collaborations. This will include developing and executing end-to-end marketing campaigns that drive product awareness, audience engagement and revenue growth.
You will create integrated campaign plans across paid media, influencer marketing, PR, social media, content, CRM and experiential channels, ensuring a consistent and compelling brand narrative across all touchpoints. You will develop campaign briefs, messaging frameworks and launch strategies for internal creative and content teams, while also producing annual and quarterly marketing plans and integrated campaign calendars across all brand activity.
Working with internal teams, agencies, creators and partners, you will develop engaging product launches, promotional campaigns and brand stories that resonate with target audiences. You will manage campaign performance against agreed revenue, reach and engagement targets, using insights and data to optimise results. You will also identify opportunities to generate excitement and cultural relevance around products through PR moments, influencer partnerships, brand collaborations and innovative marketing activity.
Membership and Community
You will be responsible for developing and evolving Ministry of Sound's VIP and membership propositions, creating compelling reasons for members to engage with the brand throughout the year. You will drive member acquisition, retention and engagement through exclusive experiences, content and benefits that strengthen loyalty and deepen customer relationships.
You will build and nurture communities that foster long-term advocacy and connection with the brand. In addition, you will develop and execute marketing campaigns that support membership acquisition, retention and ongoing engagement, ensuring the membership proposition remains relevant, differentiated and commercially successful.
New Ventures
You will lead the marketing strategy for new business opportunities and ventures, including initiatives such as Boxed In. You will assess new concepts, partnerships and ventures for brand alignment and commercial viability, helping to ensure that new opportunities strengthen the wider Ministry of Sound brand.
You will develop business cases, launch plans and growth strategies for new initiatives, supporting the successful introduction and expansion of new products, experiences, services and ventures.
Skills and Experience
You will have significant experience leading and developing integrated marketing campaigns, supported by a strong track record of creating annual marketing plans and campaign calendars. You will possess a deep understanding of audience segmentation, marketing strategy and customer engagement, alongside strong commercial acumen with responsibility for budgets, revenue targets and profit and loss performance.
You will have experience briefing and leading cross-functional creative campaigns and a strong understanding of owned, earned and paid marketing channels. Experience working across lifestyle, hospitality, fashion, entertainment, membership and cultural brands is essential, together with excellent negotiation, relationship-building and stakeholder management skills.
You will be able to identify and translate commercial opportunities into integrated marketing campaigns and will have experience leading end-to-end culture marketing campaigns spanning strategy, creative development, partnerships, public relations, activations, influencer marketing, paid media and social media planning.
Experience within nightlife, hospitality, entertainment, membership clubs or premium lifestyle brands would be advantageous. An established network across consumer brands, creators, agencies and cultural influencers would be beneficial, as would experience developing membership models or loyalty programmes and experience leading licensing, product development or retail partnerships.
What Success Looks Like
Success in this role will be demonstrated through growth in product and merchandise revenue, the successful launch of new collaborations and brand ventures, and increased value generated from strategic partnerships. You will establish a thriving VIP membership proposition that drives acquisition, engagement and retention, while delivering distinctive cultural experiences that strengthen audience connection with the brand. Ultimately, you will enhance the cultural relevance, commercial impact and long-term brand equity of Ministry of Sound.
This role is ideal for someone who sees Ministry of Sound not simply as a nightclub brand, but as a globally recognised cultural platform with the potential to expand into products, experiences, memberships, hospitality and lifestyle ventures.
Benefits
Ministry of Sound Group offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission:
- The Ministry membership with access to our gym
- Free fitness classes & wellness events
- Unlimited GP appointments
- 24/7 Counselling and support helpline
- Thrive: wellbeing and mental health support on the go
- Financial well-being
- Life assurance plan
- Annual company bonus
- Season ticket loan
- Cycle to work scheme
- Enhanced maternity and adoption leave
- Pleasant Oddities
- Your Birthday off
- Access to cultural events hosted at The Ministry
- Family & friends membership discount
- Free VIP entry to Ministry of Sound Club
- Dog-friendly office
- Free breakfast, lunch and hot drinks
- Hospitality rewards: an online rewards scheme with discounts for many popular retailers
Salary
£60,000 per annum
We’re an equal opportunities employer and welcome applications from all backgrounds. We’re committed to fair and inclusive hiring and will support reasonable adjustments throughout the process.
Head of Brand Marketing in London employer: Ministry of Sound
Ministry of Sound is an exceptional employer that fosters a vibrant and creative work culture, where laughter and fun are integral to our high standards and relentless pursuit of excellence. Located in the heart of South London, we offer unique opportunities for employee growth and development within the dynamic music and events industry, encouraging innovative thinking and individuality. Join us to be part of a team that values creativity and strives to set new benchmarks in entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ministry of Sound and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ministry of Sound are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ministry of Sound on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ministry of Sound. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ministry of Sound. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ministry of Sound:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ministry of Sound’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ministry of Sound will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ministry of Sound, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
