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- Tasks: Lead innovative marketing campaigns for club events and digital platforms.
- Company: Join the iconic Ministry of Sound, a pioneer in electronic music and creative marketing.
- Benefits: Enjoy a £60K salary, bonuses, free gym access, and your birthday off!
- Why this job: Be part of a fun, dynamic team that values creativity and cultural leadership.
- Qualifications: Experience in strategic marketing and campaign execution across various channels required.
- Other info: Work in a vibrant, dog-friendly office with plenty of perks and cultural events.
The predicted salary is between 42000 - 84000 £ per year.
The Ministry of Sound opened in 1991 in a disused bus garage in a forgotten corner of South London. It was the first nightclub in the UK to have a 24-hour licence, didn’t serve alcohol and featured an earth-shaking sound system in a specially constructed dance box. We went on to become the world’s largest independent record company, now with Sony, and stage giant dance events, including one for 50,000 people at the o2. We were pioneers in electronic music and have a history of taking risks, innovation, and colourful and creative marketing.
Thirty years later we opened The Ministry, a workspace run as a member’s club, in a 50,000 sq. ft Victorian warehouse in SE1. The design is relaxed but functional with a bar, opening windows, an outside courtyard and plenty of space to sit, relax, work and socialise – everything you wouldn’t expect to find in a standard office. There’s great home cooked F&B, a state-of-the-art gym and fitness studio with daily classes, together with a cultural and business events programme.
As a business we don’t take ourselves too seriously, like to laugh and have fun, but we have high standards, a relentless attention to detail and the continuous improvement of our product, and we work hard as a team. We hate cliché, doing things the way others do and continuously seek to differentiate our brands and products almost as a point of pride.
We are seeking a dynamic and strategic Head of Marketing at Ministry of Sound. You will be the mastermind behind the development and execution of innovative, audience-first marketing campaigns that would span across the Ministry's portfolio of club events, digital platforms, and brand experiences.
You will lead on the creation of integrated, cross-channel marketing strategies designed to align with commercial goals, driving ticket sales, audience growth, and enhancing brand equity. You will be used to planning and executing campaigns across social media, digital platforms, email, content, partnerships, and traditional media.
You will shape and evolve the brand identity, ensuring it resonates across all consumer touch-points and channels. Working closely with programming, commercial, and creative teams, you will bring these campaigns to life, overseeing full marketing efforts including paid social, search, programmatic, out-of-home (OOH) advertising, and activations.
Collaborating with the digital ads agency, you will adopt a data-led, test-and-learn approach to media planning and campaigns, leading the CRM marketing strategy and optimising the website to drive ticket sales. Content and brand development will be at the heart of your role. You will develop relevant content strategies across organic and paid media, managing social and content teams to deliver high-impact storytelling and brand campaigns.
You would also work with PR agencies to amplify campaign reach and brand voice through influencer and editorial initiatives. By leading the marketing and creative team, you will ensure alignment with business priorities, setting clear KPIs and establishing agile workflows to deliver work at pace and scale.
You will oversee sprint planning, task allocation, and project reporting across internal teams and freelancers, fostering a positive, creative, and performance-driven team culture. Budget management will be crucial. You will own and manage marketing budgets, ensuring efficient spend and strong ROI across all channels.
You will monitor and report on campaign performance, providing actionable insights to senior stakeholders, and aligning marketing strategy with sales targets and business performance goals. You will need to stay ahead of cultural, digital, and consumer trends, ensuring Ministry of Sound remains a cultural leader. You will identify new opportunities across platforms, technologies, and partnerships, using all available data to drive growth. You will always push the boundaries of what is possible.
Ministry of Sound offers an exciting range of benefits to support you as you grow with the company and take part in our collective mission. Alongside a salary of £60K PA, we offer a generous company bonus scheme and competitive annual leave with your birthday off each year. Here are some of the benefits you would enjoy when working with us:
- Financial Well-being: Annual company bonus, Enhanced maternity and paternity leave, Staff referral scheme, Season ticket loan, Cycle to work scheme
- Health & Wellness: Free use of our on-site gym, fitness classes and well-being events, The Ministry membership with friends and family discount, Life Assurance scheme, Free unlimited GP access, 24/7 Employee advice / helpline, Free counselling and support, Online health assessments
- Pleasant Oddities: Free meals and refreshments, Access to cultural events, Free VIP entry and drinks for you and your friends at Ministry of Sound, Dog friendly offices
- Hospitality Rewards: discount at retailers, restaurants, bars, cinemas and more
Head of Marketing (London) employer: Ministry of Sound
Contact Detail:
Ministry of Sound Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (London)
✨Tip Number 1
Familiarise yourself with the Ministry of Sound's brand identity and recent marketing campaigns. Understanding their unique approach to marketing will help you align your strategies with their vision and demonstrate your fit for the role.
✨Tip Number 2
Network with professionals in the music and events industry, especially those who have experience in marketing roles. Attend relevant events or join online forums to connect with potential colleagues and gain insights into the latest trends and challenges in the field.
✨Tip Number 3
Showcase your ability to lead cross-channel marketing strategies by preparing examples of successful campaigns you've executed in the past. Be ready to discuss how you used data-driven insights to optimise performance and achieve business goals.
✨Tip Number 4
Stay updated on cultural and consumer trends that influence the music and nightlife scene. Being knowledgeable about current trends will not only impress during interviews but also show your passion for the industry and your readiness to innovate.
We think you need these skills to ace Head of Marketing (London)
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in the Ministry of Sound's brand identity. Familiarise yourself with their history, values, and recent marketing campaigns to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in marketing, especially in the music or entertainment industry. Emphasise your skills in digital marketing, campaign management, and budget oversight, ensuring they align with the job description.
Write a Compelling Cover Letter: Use your cover letter to showcase your passion for innovative marketing and how you can contribute to the Ministry of Sound's mission. Include specific examples of past campaigns you've led and the results achieved.
Showcase Your Creativity: Since the role requires a creative mindset, consider including a portfolio or links to successful campaigns you've executed. This will demonstrate your ability to think outside the box and push boundaries in marketing.
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Creativity
Given the Ministry of Sound's emphasis on innovation and creativity, be prepared to share examples of unique marketing campaigns you've developed. Highlight how your creative thinking has led to successful outcomes in previous roles.
✨Understand the Brand
Do your homework on the Ministry of Sound's history and current brand identity. Be ready to discuss how you can enhance their brand voice and align marketing strategies with their cultural leadership in the industry.
✨Data-Driven Approach
Since the role involves a data-led, test-and-learn approach, come equipped with insights on how you've used data to inform marketing decisions. Discuss specific metrics you've tracked and how they influenced campaign adjustments.
✨Team Collaboration
The position requires working closely with various teams. Prepare to talk about your experience in leading cross-functional teams and how you foster a positive, performance-driven culture while achieving business goals.
