At a Glance
- Tasks: Lead bold marketing strategies for a globally recognised entertainment brand.
- Company: Join the iconic Ministry of Sound, shaping unforgettable experiences in music and culture.
- Benefits: Enjoy perks like free fitness classes, wellness support, and a dog-friendly office.
- Other info: Ideal for those passionate about culture, lifestyle, and innovative marketing.
- Why this job: Be part of an exciting growth phase and make a real impact on brand experiences.
- Qualifications: Proven experience in integrated marketing campaigns and strong relationship-building skills.
The predicted salary is between 60000 - 60000 £ per year.
Ministry of Sound has never been a business that stands still. While we're proud of the impact we've had on music, culture and entertainment over the last three and a half decades, we're focused on what's coming next. Today, we're a collection of businesses spanning music, entertainment, hospitality, events, workspaces and fitness, connected by a shared obsession with creating unforgettable experiences, bringing people together and doing things differently.
We're entering an exciting phase of growth and evolution. Across every part of the business, we're investing in our people, our brands and the experiences we create. We have the advantage of being an established and globally recognised brand, but we still operate with the energy, pace and entrepreneurial mindset of a challenger. Ideas move quickly, opportunities are there to be seized, and individuals have the chance to make a visible impact.
As Head of Brand Marketing, you will be responsible for marketing Ministry of Sound's brand, products, collaborations, partnerships and cultural initiatives beyond the club. You will lead the development and delivery of integrated marketing strategies that strengthen brand equity, drive commercial growth and reinforce Ministry of Sound's position as a leading global entertainment and lifestyle brand.
- Partnerships, Activations and Brand Experiences: You will lead the marketing strategy and delivery of bold, culturally relevant campaigns that cut through, drive audience engagement and reinforce Ministry of Sound's position as a leading global entertainment brand. You will own the marketing strategy, campaign planning and launch of strategic partnerships secured by the Head of Brand Partnerships, ensuring these initiatives deliver value for both the business and its audiences.
- Products, Merchandise and Collaborations: You will lead the marketing strategy and delivery for all Ministry of Sound merchandise, consumer products and brand collaborations. This will include developing and executing end-to-end marketing campaigns that drive product awareness, audience engagement and revenue growth.
- Membership and Community: You will be responsible for developing and evolving Ministry of Sound's VIP and membership propositions, creating compelling reasons for members to engage with the brand throughout the year.
- New Ventures: You will lead the marketing strategy for new business opportunities and ventures, including initiatives such as Boxed In. You will assess new concepts, partnerships and ventures for brand alignment and commercial viability.
Skills and Experience: You will have significant experience leading and developing integrated marketing campaigns, supported by a strong track record of creating annual marketing plans and campaign calendars. You will possess a deep understanding of audience segmentation, marketing strategy and customer engagement, alongside strong commercial acumen with responsibility for budgets, revenue targets and profit and loss performance.
What Success Looks Like: Success in this role will be demonstrated through growth in product and merchandise revenue, the successful launch of new collaborations and brand ventures, and increased value generated from strategic partnerships.
Benefits: Ministry of Sound Group offers an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission.
- The Ministry membership with access to our gym
- Free fitness classes & wellness events
- Unlimited GP appointments
- 24/7 Counselling and support helpline
- Thrive: wellbeing and mental health support on the go
- Financial well-being
- Life assurance plan
- Annual company bonus
- Season ticket loan
- Cycle to work scheme
- Enhanced maternity and adoption leave
- Pleasant Oddities
- Your Birthday off
- Access to cultural events hosted at The Ministry
- Family & friends membership discount
- Free VIP entry to Ministry of Sound Club
- Dog-friendly office
- Free breakfast, lunch and hot drinks
- Hospitality rewards: an online rewards scheme with discounts for many popular retailers
Salary: £60,000 per annum
We’re an equal opportunities employer and welcome applications from all backgrounds. We’re committed to fair and inclusive hiring and will support reasonable adjustments throughout the process.
Head of Brand Marketing employer: Ministry of Sound
Ministry of Sound is an exceptional employer that fosters a vibrant and creative work culture, where laughter and fun are integral to our high standards and relentless pursuit of excellence. Located in the heart of South London, we offer unique opportunities for employee growth and development within the dynamic music and events industry, encouraging innovative thinking and individuality. Join us to be part of a team that values creativity and strives to set new benchmarks in entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ministry of Sound and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ministry of Sound are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ministry of Sound on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ministry of Sound. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Brand Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ministry of Sound. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ministry of Sound:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ministry of Sound’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ministry of Sound
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ministry of Sound will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ministry of Sound, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
