Group Head of Creative & Brand in Basingstoke

This is an on site, full-time permanent role. Salary £60,000K per annum.

ABOUT US

The Ministry of Sound opened in 1991 in a disused bus garage in a forgotten corner of South London. It was the first nightclub in the UK to have a 24-hour licence, didn’t serve alcohol and featured an earth-shaking sound system in a specially constructed dance box. We went on to become the world’s largest independent record company (which we sold to Sony in 2016) and stage giant dance events. We were pioneers in electronic music and have a history of taking risks, innovation, and colourful and creative marketing. Thirty years later we opened The Ministry, a workspace run as a member’s club, in a 50,000 sq. ft Victorian warehouse in SE1. The design is relaxed but functional with a bar, opening windows, an outside courtyard and plenty of space to sit, relax, work and socialise – everything you wouldn’t expect to find in a standard office. There’s great home cooked F&B, a state-of-the-art gym and fitness studio with daily classes, together with a cultural and business events programme. As a business we don’t take ourselves too seriously, like to laugh and have fun, but we have high standards, a relentless attention to detail and the continuous improvement of our product, and we work hard as a team. We hate cliché, doing things the way others do and continuously seek to differentiate our brands and products almost as a point of pride.

THE ROLE

As Group Head of Creative & Brand, you will lead how the brand is expressed across every touch point of the business. This is a group-wide leadership role responsible for defining and delivering world-class creative standards across everything we do, from our nightclub and global events to product, merchandise, workspace, members’ club, and fitness experiences. You will work across both established heritage brands and new concepts, helping to shape and develop brands from their infancy through to full creative execution, including identity, guidelines and roll-out. You will set the creative vision and ensure it is executed consistently and exceptionally at every scale. From full touring production to menus, signage, and the smallest operational details, nothing is too big or too small, every element should reflect outstanding taste and intentional design. Even the most functional objects should feel considered and beautifully executed. This is a hands-on leadership role, combining creative direction with end-to-end delivery. You will take ideas from concept through to execution, applying strong creative judgement and a clear understanding of commercial impact. Deeply embedded in club culture, music, nightlife, and fashion, you will bring a sharp, contemporary point of view and define what “great” looks like for the business. You will translate this into clear creative direction and standards that elevate all outputs. You will work across the organisation to embed these standards, challenging, influencing, and guiding teams to deliver their best work. You will identify opportunities, solve problems, and drive execution, not just critique. Working closely with Marketing, Brand Partnerships, Product, and Events, you will develop campaigns, experiences, and products that define how the brand shows up in the world. You will stay close to the work, guiding, refining, and elevating output at every stage. Ultimately, you are responsible for raising the creative bar across the entire organisation, using creativity as a point of difference and ensuring every touch point strengthens the brand and delivers a cohesive, premium experience.

Creative Direction & Execution

• Lead creative concepts across campaigns, events, tours, product launches, and key brand moments, overseeing all output to ensure it consistently meets a high standard.
• Take ideas from concept through to delivery with clarity and control, and provide clear, solutions‑focused direction to unlock creative challenges.

Brand Guardianship

• Act as the central authority on brand expression across all channels and environments.
• Own and evolve the brand’s identity systems, guidelines, and visual language, ensuring consistency across all touch-points, from physical spaces to digital platforms.

Team Development

• Work closely with designers, video-graphers, and freelancers to elevate the overall creative output.
• Offer hands‑on direction, feedback, and mentorship, setting and upholding a high bar for craft, taste, and execution.

Culture & Creative Network

• Bring a strong point of view shaped by club culture, music, and youth‑driven creativity.
• Build and maintain a high‑quality creative network, introducing new collaborators and perspectives into the business.

Cross‑Functional Collaboration

• Partner with Heads of Department to prioritise and manage creative output across the group.
• Work closely with Brand Partnerships on pitch work, campaigns, and client‑facing assets, collaborating across teams to ensure alignment and consistency.
• Contribute creative thinking to key business initiatives.

Experience & Skills

• Demonstrated experience in a senior creative role within a brand, agency, or cultural organisation, supported by a strong portfolio showcasing concept development and execution across multiple disciplines.
• A deep understanding of brand, with the ability to translate strategy into standout creative.
• Strong awareness of key platforms including Instagram, TikTok, YouTube, and LinkedIn, alongside a high level of cultural awareness across music, nightlife, fashion, and contemporary scenes.
• A well‑established network within the creative industry, and confidence in balancing strategic thinking with hands‑on delivery.
• Commercial awareness, including budget management and impact, and proficiency in Adobe Creative Suite and After Effects.

BENEFITS

• We offer an excellent range of benefits to support you as you grow with the company and take part in achieving our collective mission.
• Health & Wellness: Free access to our gym, fitness classes & wellness events.
• Hospitality Rewards: a cashback scheme for a wide range retailers.
• 24/7 Counselling and G.P Helpline.
• Thrive Support app to help monitor your mental health and wellbeing.
• Life Assurance Scheme.
• Online Health Assessments.
• Pleasant Oddities: Access to cultural events hosted at Ministry Venues - Borough.
• Dog-friendly office.
• Free daily breakfast, lunch and refreshments.
• Your birthday off.
• Financial well-being: Annual bonus scheme, Staff referral rewards, Season ticket loan, Cycle to work scheme, Enhanced maternity and adoption leave.