Hybrid- 3 days in the office / 2 days WFH
About Miniml
At Miniml, we’re on a mission to make everyday products better for people and the planet.
From laundry and cleaning to body care, we create effective, beautifully designed products that are kinder to your home, your skin and the environment. We don’t believe you should have to choose between products that work, products that feel good to use and products that have a lighter impact.
We’re a fast-growing FMCG brand with a growing presence across DTC, retail and social commerce, and social is a huge part of where we’re heading next.
As we continue to grow, we’re looking for a Social Media Executive & Live Host to join our marketing team and help us take our social presence to the next level.
About the role
This is a hands-on role combining social media, content creation and TikTok Shop LIVE hosting.
You’ll be creating, filming and editing content across TikTok, Instagram and other social platforms, working closely with our Social Media Manager to bring fresh ideas to our channels and helping us build an engaged community around Miniml.
But this isn't purely a behind-the-scenes social role. You’ll also become one of the faces of Miniml, regularly hosting TikTok Shop LIVE sessions, talking confidently about our products, interacting with our community and creating an experience that feels engaging, natural and distinctly Miniml.
We’re looking for someone who understands what makes people stop scrolling, knows what good social content looks like and genuinely enjoys being in front of the camera.
What you’ll be doing
- Creating, filming and editing engaging short-form content for TikTok, Instagram Reels and other social platforms
- Developing creative ideas, hooks, scripts and concepts
- Creating product, lifestyle, behind-the-scenes and UGC-style content
- Keeping on top of trends, sounds, formats and cultural moments
- Supporting the day-to-day running of our social channels and content calendar
- Writing engaging captions and social copy
- Engaging with our community across comments, DMs and tagged content
- Hosting regular three times a week TikTok Shop LIVE sessions
- Presenting and demonstrating products while keeping viewers engaged
- Communicating offers, bundles and promotions in a way that feels natural rather than overly sales-led
- Testing different LIVE formats, hooks and ideas to improve engagement and conversion
- Bringing fresh ideas to the team and proactively spotting new content opportunities
Who we’re looking for
- You’ll be naturally creative, confident and full of ideas, with a good understanding of how TikTok and Instagram actually work.
- You might have 1 to 2 years’ experience in social media, content creation, digital marketing or a similar role
We’d love to meet someone who:
- Is confident and engaging on camera
- Can film and edit great short-form content
- Understands TikTok, Instagram and social trends
- Is comfortable presenting and speaking naturally on LIVE
- Has a good eye for what makes content feel authentic and engaging
- Is proactive and isn't afraid to bring new ideas to the table
- Understands that great social content needs to perform as well as entertain
- Is excited by the opportunity to become a visible part of a growing brand
If you love social, you're happiest with a camera in your hand (or pointed at you!) and you want to help shape the social presence of a growing consumer brand, we’d love to hear from you.
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