Senior Brand Manager in Doncaster

Role: Senior Brand Marketing Manager

Company: Miniml

Location: UK wide with occasional travel North

Salary: up to £70k

About us

Founded by Emma and Scott in 2020, Miniml is on a mission to change the way people consume household products. We offer a range of natural cleaning, laundry, and personal care products that not only have a huge range of amazing fragrances but are all refillable, too! We are not just another natural household brand; we are a movement to do more with less. Join us on our journey to make the world a cleaner, greener place to live!

Miniml products are stocked in over 3,000 retailers across the UK, including Ocado, Abel & Cole, and Booths. The business is rapidly scaling, and the next phase of the Miniml journey is to make our brands household names in the UK.

“We don\'t want to leave our mark on the world. In fact, we will keep working to leave no trace that we were ever here at all.” – Scott & Emma, Co-Founders

About the Role

We are looking for a commercially minded Brand Marketing Manager to lead the growth, consistency, and impact of our brand across multiple channels. This is a pivotal role in shaping how customers, partners, and the wider market experience and connect with our brand. You will be responsible for building a strong and engaged community, driving brand storytelling, exploring new marketing strategies, and ensuring every touchpoint reflects our values and vision.

This is a highly visible role, working cross-functionally with senior leadership, sales, marketing, product, and operations, with the opportunity to present in board meetings and contribute to the wider commercial strategy.With over 100% year-on-year online growth, the role is an exciting opportunity to a part of one of the UK’s fastest growing brands.

Key Responsibilities

Brand Strategy & Leadership

• Own and evolve the brand strategy, ensuring it aligns with business growth objectives..
• Present brand performance and insights in board meetings, providing commercially relevant recommendations.
• Act as the voice of the consumer, feeding brand insights into wider business and product strategy.

Team Leadership & Collaboration

• Manage and develop the Content Manager setting clear objectives and KPIs.
• Provide guidance, mentorship, and regular feedback to ensure team members grow in their roles.
• Collaborate with other departments (sales, operations, product) to support cross-functional projects.

Content, Storytelling & Community Building

• Develop and manage a brand content calendar to deliver consistent and engaging messaging.
• Build and nurture a loyal community of advocates, customers, and influencers.
• Collaborate with design, marketing, and external creatives to deliver high-quality campaigns.

Social Media & Digital Presence

• Oversee organic social media growth and engagement across all platforms.
• Lead on building out a TikTok growth strategy, including creative content ideas, partnerships, and community engagement.
• Spot cultural and industry trends to create reactive, high-impact content that resonates with TikTok and other social audiences.
• Set clear KPIs for reach, engagement, and follower growth, reporting back to leadership.
• Align organic and paid media strategies to maximise reach and ROI.

PR & Communications

• Lead and deliver the PR strategy, securing regular coverage in relevant publications, podcasts, and media outlets.
• Build strong relationships with journalists, influencers, and partners.
• Manage press releases, media kits, and spokesperson preparation.
• Develop thought leadership opportunities for the brand and leadership team.

Retail & Trade Brand Support

• Ensure the brand is retail-ready with compelling packaging, point-of-sale materials, and campaign toolkits.
• Support retail partners with brand assets and activation ideas to drive sell-through.
• Ensure consistency of brand execution across retail, DTC, and B2B touchpoints.

Innovation & Growth

• Explore and test new marketing strategies, platforms, and brand partnerships to accelerate brand growth.
• Stay ahead of emerging trends in digital, experiential, and influencer marketing.
• Run small-scale pilots and experiments to identify scalable opportunities.
• Explore brand collaborations and partnerships that increase reach and credibility.

Insights & Reporting

• Monitor and report on brand performance using analytics tools and social listening.
• Translate insights into actionable improvements for campaigns and content.
• Benchmark against competitors and best-in-class brands.
• Provide regular reports to the board on brand health and ROI of brand-led initiatives.

Key Skills & Experience

• Proven experience in brand management, ideally within FMCG, consumer goods, or lifestyle brands.
• Strong commercial acumen with the ability to present confidently to senior stakeholders and in board meetings.
• Demonstrated success in building engaged communities and managing PR strategies.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• Experience testing and scaling new marketing channels or strategies.
• A creative, proactive, and collaborative mindset.