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- Tasks: Lead brand strategy, build community, and drive innovative marketing for a fast-growing eco-friendly brand.
- Company: Join Miniml, a mission-driven company transforming household products for a greener future.
- Benefits: Competitive salary, opportunity for growth, and a chance to make a real impact.
- Why this job: Be part of a movement that prioritises sustainability while shaping brand experiences.
- Qualifications: Experience in brand management and a passion for eco-friendly products.
- Other info: Dynamic role with opportunities to present at board meetings and collaborate across teams.
The predicted salary is between 50000 - 55000 £ per year.
Role: Senior Brand Marketing Manager
Company: Miniml
Location: UK wide with occasional travel North
Salary: up to £70k
About us
Founded by Emma and Scott in 2020, Miniml is on a mission to change the way people consume household products. We offer a range of natural cleaning, laundry, and personal care products that not only have a huge range of amazing fragrances but are all refillable, too! We are not just another natural household brand; we are a movement to do more with less. Join us on our journey to make the world a cleaner, greener place to live!
Miniml products are stocked in over 3,000 retailers across the UK, including Ocado, Abel & Cole, and Booths. The business is rapidly scaling, and the next phase of the Miniml journey is to make our brands household names in the UK.
“We don\’t want to leave our mark on the world. In fact, we will keep working to leave no trace that we were ever here at all.” – Scott & Emma, Co-Founders
About the Role
We are looking for a commercially minded Brand Marketing Manager to lead the growth, consistency, and impact of our brand across multiple channels. This is a pivotal role in shaping how customers, partners, and the wider market experience and connect with our brand. You will be responsible for building a strong and engaged community, driving brand storytelling, exploring new marketing strategies, and ensuring every touchpoint reflects our values and vision.
This is a highly visible role, working cross-functionally with senior leadership, sales, marketing, product, and operations, with the opportunity to present in board meetings and contribute to the wider commercial strategy.With over 100% year-on-year online growth, the role is an exciting opportunity to a part of one of the UK’s fastest growing brands.
Key Responsibilities
Brand Strategy & Leadership
- Own and evolve the brand strategy, ensuring it aligns with business growth objectives..
- Present brand performance and insights in board meetings, providing commercially relevant recommendations.
- Act as the voice of the consumer, feeding brand insights into wider business and product strategy.
Team Leadership & Collaboration
- Manage and develop the Content Manager setting clear objectives and KPIs.
- Provide guidance, mentorship, and regular feedback to ensure team members grow in their roles.
- Collaborate with other departments (sales, operations, product) to support cross-functional projects.
Content, Storytelling & Community Building
- Develop and manage a brand content calendar to deliver consistent and engaging messaging.
- Build and nurture a loyal community of advocates, customers, and influencers.
- Collaborate with design, marketing, and external creatives to deliver high-quality campaigns.
Social Media & Digital Presence
- Oversee organic social media growth and engagement across all platforms.
- Lead on building out a TikTok growth strategy, including creative content ideas, partnerships, and community engagement.
- Spot cultural and industry trends to create reactive, high-impact content that resonates with TikTok and other social audiences.
- Set clear KPIs for reach, engagement, and follower growth, reporting back to leadership.
- Align organic and paid media strategies to maximise reach and ROI.
PR & Communications
- Lead and deliver the PR strategy, securing regular coverage in relevant publications, podcasts, and media outlets.
- Build strong relationships with journalists, influencers, and partners.
- Manage press releases, media kits, and spokesperson preparation.
- Develop thought leadership opportunities for the brand and leadership team.
Retail & Trade Brand Support
- Ensure the brand is retail-ready with compelling packaging, point-of-sale materials, and campaign toolkits.
- Support retail partners with brand assets and activation ideas to drive sell-through.
- Ensure consistency of brand execution across retail, DTC, and B2B touchpoints.
Innovation & Growth
- Explore and test new marketing strategies, platforms, and brand partnerships to accelerate brand growth.
- Stay ahead of emerging trends in digital, experiential, and influencer marketing.
- Run small-scale pilots and experiments to identify scalable opportunities.
- Explore brand collaborations and partnerships that increase reach and credibility.
Insights & Reporting
- Monitor and report on brand performance using analytics tools and social listening.
- Translate insights into actionable improvements for campaigns and content.
- Benchmark against competitors and best-in-class brands.
- Provide regular reports to the board on brand health and ROI of brand-led initiatives.
Key Skills & Experience
- Proven experience in brand management, ideally within FMCG, consumer goods, or lifestyle brands.
- Strong commercial acumen with the ability to present confidently to senior stakeholders and in board meetings.
- Demonstrated success in building engaged communities and managing PR strategies.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Experience testing and scaling new marketing channels or strategies.
- A creative, proactive, and collaborative mindset.
Senior Brand Manager employer: Miniml
Contact Detail:
Miniml Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for the brand! When you get that interview, make sure to express why you love Miniml and how you align with their mission. Share your ideas on how you could contribute to their journey of making the world a cleaner, greener place.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience in brand management can help Miniml grow. Be ready to discuss specific examples of your past successes and how they relate to the role.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself top of mind and show your enthusiasm for the role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion for Sustainability: When writing your application, let your enthusiasm for eco-friendly products shine through. We want to see how you connect with Miniml's mission to make the world a cleaner, greener place. Share any personal experiences or projects that reflect your commitment to sustainability!
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and community building. We’re looking for someone who can lead and inspire, so don’t hold back on showcasing your past successes and how they align with our goals at Miniml.
Be Creative in Your Storytelling: This role is all about brand storytelling, so use your application to demonstrate your creative flair. Whether it’s through your writing style or the examples you choose, show us how you can engage and captivate an audience just like we do with our products.
Apply Through Our Website: We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to be part of our journey from the get-go!
How to prepare for a job interview at Miniml
✨Know the Brand Inside Out
Before your interview, dive deep into Miniml's mission and values. Understand their product range and what sets them apart in the market. This will not only help you answer questions confidently but also show your genuine interest in the brand.
✨Prepare Your Success Stories
Think of specific examples from your past experience that demonstrate your skills in brand management, community building, and collaboration. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewers to see your impact.
✨Showcase Your Creativity
Miniml is looking for someone who can explore new marketing strategies. Be ready to share innovative ideas or campaigns you've executed in the past. Discuss how you stay ahead of trends and how you can apply that knowledge to their brand.
✨Engage with Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current marketing strategies, community engagement efforts, or future growth plans. This shows you're not just interested in the role but also in contributing to Miniml's journey.
