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- Tasks: Lead brand strategy, build community, and drive innovative marketing for a fast-growing eco-friendly brand.
- Company: Join Miniml, a mission-driven company transforming household products for a greener future.
- Benefits: Competitive salary, opportunity for growth, and a chance to make a real impact.
- Why this job: Be part of a movement that prioritises sustainability while shaping brand experiences.
- Qualifications: Experience in brand management and a passion for eco-friendly products.
- Other info: Dynamic role with opportunities to present at board meetings and collaborate across teams.
The predicted salary is between 50000 - 55000 £ per year.
About us
Founded by Emma and Scott in 2020, Miniml is on a mission to change the way people consume household products. We offer a range of natural cleaning, laundry, and personal care products that not only have a huge range of amazing fragrances but are all refillable, too! We are not just another natural household brand; we are a movement to do more with less. Join us on our journey to make the world a cleaner, greener place to live!
Miniml products are stocked in over 3,000 retailers across the UK, including Ocado, Abel & Cole, and Booths. The business is rapidly scaling, and the next phase of the Miniml journey is to make our brands household names in the UK.
About the Role
We are looking for a commercially minded Brand Marketing Manager to lead the growth, consistency, and impact of our brand across multiple channels. This is a pivotal role in shaping how customers, partners, and the wider market experience and connect with our brand. You will be responsible for building a strong and engaged community, driving brand storytelling, exploring new marketing strategies, and ensuring every touchpoint reflects our values and vision.
This is a highly visible role, working cross-functionally with senior leadership, sales, marketing, product, and operations, with the opportunity to present in board meetings and contribute to the wider commercial strategy. With over 100% year-on-year online growth, the role is an exciting opportunity to be a part of one of the UK’s fastest growing brands.
Key Responsibilities
- Brand Strategy & Leadership
- Own and evolve the brand strategy, ensuring it aligns with business growth objectives.
- Present brand performance and insights in board meetings, providing commercially relevant recommendations.
- Act as the voice of the consumer, feeding brand insights into wider business and product strategy.
- Team Leadership & Collaboration
- Manage and develop the Content Manager setting clear objectives and KPIs.
- Provide guidance, mentorship, and regular feedback to ensure team members grow in their roles.
- Collaborate with other departments (sales, operations, product) to support cross-functional projects.
- Content, Storytelling & Community Building
- Develop and manage a brand content calendar to deliver consistent and engaging messaging.
- Build and nurture a loyal community of advocates, customers, and influencers.
- Collaborate with design, marketing, and external creatives to deliver high-quality campaigns.
- Social Media & Digital Presence
- Oversee organic social media growth and engagement across all platforms.
- Lead on building out a TikTok growth strategy, including creative content ideas, partnerships, and community engagement.
- Spot cultural and industry trends to create reactive, high-impact content that resonates with TikTok and other social audiences.
- Set clear KPIs for reach, engagement, and follower growth, reporting back to leadership.
- Align organic and paid media strategies to maximise reach and ROI.
- PR & Communications
- Lead and deliver the PR strategy, securing regular coverage in relevant publications, podcasts, and media outlets.
- Build strong relationships with journalists, influencers, and partners.
- Manage press releases, media kits, and spokesperson preparation.
- Develop thought leadership opportunities for the brand and leadership team.
- Retail & Trade Brand Support
- Ensure the brand is retail-ready with compelling packaging, point-of-sale materials, and campaign toolkits.
- Support retail partners with brand assets and activation ideas to drive sell-through.
- Ensure consistency of brand execution across retail, DTC, and B2B touchpoints.
- Innovation & Growth
- Explore and test new marketing strategies, platforms, and brand partnerships to accelerate brand growth.
- Stay ahead of emerging trends in digital, experiential, and influencer marketing.
- Run small-scale pilots and experiments to identify scalable opportunities.
- Explore brand collaborations and partnerships that increase reach and credibility.
- Insights & Reporting
- Monitor and report on brand performance using analytics tools and social listening.
- Translate insights into actionable improvements for campaigns and content.
- Benchmark against competitors and best-in-class brands.
- Provide regular reports to the board on brand health and ROI of brand-led initiatives.
Key Skills & Experience
- Proven experience in brand management, ideally within FMCG, consumer goods, or lifestyle brands.
- Strong commercial acumen with the ability to present confidently to senior stakeholders and in board meetings.
- Demonstrated success in building engaged communities and managing PR strategies.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Experience testing and scaling new marketing channels or strategies.
- A creative, proactive, and collaborative mindset.
Contact Detail:
Miniml Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your passion for the brand! When you get that interview, make sure to express why you love Miniml and how you align with their mission. This will help you stand out as someone who genuinely cares about the company’s values.
✨Tip Number 3
Prepare for those tricky questions! Think about how your experience aligns with the role of Senior Brand Manager and be ready to share specific examples. Practising your responses can help you feel more confident during the interview.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a nice touch that keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for Miniml's mission shine through. We want to see how much you care about making the world a cleaner, greener place and how that aligns with your personal values.
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and community building. We’re looking for someone who can connect with our audience, so share specific examples of how you've done this in the past.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you the perfect fit for the role. Remember, less is often more!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
