At a Glance
- Tasks: Lead customer marketing initiatives to enhance engagement and retention for diabetes solutions.
- Company: Join MiniMed, a pioneer in diabetes care with a mission to improve lives.
- Benefits: Competitive salary, flexible benefits, and a supportive work environment.
- Other info: Collaborative culture focused on creativity and impactful solutions.
- Why this job: Make a real difference in the lives of people living with diabetes while innovating in healthcare.
- Qualifications: Degree in marketing or related field; 8-10 years in customer marketing preferred.
The predicted salary is between 52200 - 63800 £ per year.
At MiniMed, you can begin a lifelong career of exploration and innovation, while helping make a difference in the lives of people living with diabetes around the globe. You'll lead with purpose, breaking down barriers to innovation for a more connected, compassionate world.
About the Role
The Customer Marketing Specialist is responsible for delivering customer-facing activation and field execution that supports agreed MiniMed commercial priorities in the UK and Ireland. This role is focused on customer-facing activation and field execution. It works closely with Product Managers, Sales, Education, Medical, Regulatory, Operations, Customer Care, Digital and agency partners to turn agreed plans into practical campaigns, materials and follow-up activity.
Key Responsibilities:
- Identify activation opportunities using customer insight, account feedback, field intelligence and campaign data.
- Translate product and launch plans into customer-facing campaigns, field tools and compliant messaging.
- Support launches through HCP pre-engagement, account materials, customer communications and campaign tracking.
- Deliver installed base and retention communications.
- Prepare field enablement and objection-handling tools.
- Track performance and recommend corrective action.
- Coordinate delivery across internal teams and agency partners.
Experience and Qualifications:
- Degree-level qualification required, ideally in marketing, business, life sciences or a related discipline.
- Professional marketing qualification preferred, such as CIM, postgraduate marketing qualification, MBA with marketing focus, or equivalent senior-level marketing development.
- Typically 8–10+ years’ experience in customer marketing, commercial marketing, brand marketing or launch activation.
- Experience in healthcare, medical devices, pharmaceuticals, life sciences or another regulated commercial environment strongly preferred.
- Proven ability to use insight, segmentation, performance data or market intelligence to identify opportunities and translate them into measurable activation plans.
- Experience developing campaigns, field tools, customer journeys, account activation materials and compliant customer-facing messaging.
- Launch experience involving complex products, regulated claims, multiple stakeholders and field deployment.
- Strong commercial acumen, analytical confidence and ability to turn data into recommendations, initiatives and improved execution.
- Strong stakeholder engagement skills, with the ability to secure support and collaborate effectively across functions.
This role suits a strong customer marketing or commercial activation specialist who can turn insight and agreed plans into practical customer programmes. The ideal candidate will be:
- Customer curious: regularly looks for patterns in customer feedback, account performance, field input and campaign data to spot opportunities to improve engagement, retention or conversion.
- Insight-to-action focused: turns observations into clear recommendations, practical initiatives and measurable activation plans.
- Collaborative: works effectively across product, sales, education, medical, regulatory, operations and agency partners to keep delivery joined up.
- Execution-focused: follows through from idea to delivery, managing campaigns, tools, timelines, approvals and field readiness with pace and discipline.
- Constructively challenging: asks the right questions, challenges assumptions and recommends changes when activity is not delivering the required impact.
Success Measures:
- Stronger launch and account execution.
- Improved quality and timeliness of customer-facing materials.
- Better installed base and retention follow-up.
- Measurable campaign performance.
- Greater field confidence in priority customer conversations.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
MiniMed offers a competitive salary and flexible benefits package. At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
About MiniMed
We want to make every day a better day for people living with diabetes. Our team of creative innovators around the globe share a passion for finding the simplest solutions to the problems that people with diabetes face on a daily basis. For more than 40 years, we've been redefining what's possible, from intelligent dosing systems designed for real life to predictive insights that stay a step ahead, and we're dedicated to continuing to support our customers through every step of their journey — meeting them where and how they need it.
Senior Customer Marketing Specialist employer: MiniMed
At MiniMed, we pride ourselves on fostering a supportive and innovative work culture that empowers our employees to make a real difference in the lives of those living with diabetes. Located in Watford, our hybrid work model offers flexibility alongside competitive salaries and comprehensive benefits, including health insurance and ample training opportunities for personal and professional growth. Join us to be part of a passionate team dedicated to meaningful innovations and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MiniMed and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MiniMed are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MiniMed on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MiniMed. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Customer Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MiniMed. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MiniMed:Show us that you’ve done your homework! In your application, briefly mention what you admire about MiniMed’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MiniMed
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MiniMed will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MiniMed, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
