At a Glance
- Tasks: Manage user acquisition campaigns for mobile games and analyse performance data.
- Company: Join Miniclip, a global leader in mobile gaming and entertainment.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Work with a passionate team and engage with millions of gamers worldwide.
- Why this job: Be part of a creative team that shapes the future of gaming.
- Qualifications: 6 months experience in digital marketing and strong communication skills.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Having prior exposure to a soft launch will greatly benefit the candidate
- Excellent communication skills, both written and verbal in English
User Acquisition Specialist employer: Miniclip
Miniclip is an exceptional employer for aspiring Data Analysts, offering a vibrant work culture that fosters collaboration and innovation within the gaming industry. With a strong focus on employee growth, you will have the opportunity to enhance your analytical skills while contributing to meaningful projects that shape player experiences. Located in a dynamic environment, Miniclip provides unique advantages such as access to cutting-edge tools and a supportive team dedicated to your professional development.
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the User Acquisition Specialist role. Highlight your experience in paid digital marketing and any specific campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about user acquisition and how your previous experiences make you a great fit for our team. Keep it engaging and relevant to the gaming industry.
Showcase Your Analytical Skills:Since this role involves analysing ROI and campaign performance, be sure to mention any tools or methods you've used to track and optimise campaigns. We love data-driven insights, so don’t hold back on sharing your successes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team at Miniclip!
How to prepare for a job interview at Miniclip
✨Know Your Numbers
As a User Acquisition Specialist, you'll need to be comfortable with data. Brush up on your understanding of key metrics like ROI and conversion rates. Be ready to discuss how you've used data-driven insights in past campaigns to optimise performance.
✨Familiarise Yourself with the Tools
Make sure you’re well-versed in the tracking tools mentioned in the job description, like Appsflyer. If you have experience with Facebook, TikTok, or Google Ads, prepare specific examples of campaigns you've managed using these platforms.
✨Showcase Your Communication Skills
Since excellent communication is key for this role, practice articulating your thoughts clearly. Prepare to explain complex marketing strategies in simple terms, as you’ll need to present results and recommendations to stakeholders.
✨Research Miniclip's Games
Take some time to play and understand Miniclip's games. Knowing their portfolio will not only help you relate to the company’s mission but also allow you to suggest tailored user acquisition strategies based on your insights from the games.
