At a Glance
- Tasks: Manage user acquisition campaigns for mobile games and analyse performance data.
- Company: Join Miniclip, a leading digital games and entertainment company in London.
- Benefits: Exciting role with opportunities for growth and creativity in marketing.
- Other info: Collaborative environment with a focus on innovation and data-driven strategies.
- Why this job: Be part of a dynamic team and make an impact in the gaming industry.
- Qualifications: 6 months experience in digital marketing and knowledge of key advertising channels.
The predicted salary is between 35000 - 45000 £ per year.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Having prior exposure to a soft launch will greatly benefit the candidate
- Excellent communication skills, both written and verbal in English
User Acquisition Specialist in Slough employer: Miniclip
Miniclip is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration within our talented marketing team. Our inclusive culture encourages experimentation and data-driven decision-making, making it a rewarding place for those passionate about digital marketing and user acquisition.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Specialist in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Miniclip and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Miniclip are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Miniclip on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Miniclip. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace User Acquisition Specialist in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Miniclip. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Miniclip:Show us that you’ve done your homework! In your application, briefly mention what you admire about Miniclip’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Miniclip
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Miniclip will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Miniclip, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
