At a Glance
- Tasks: Manage user acquisition campaigns for mobile games and analyse performance data.
- Company: Join Miniclip, a leading digital games and entertainment company in London.
- Benefits: Exciting role with opportunities for growth and creativity in marketing.
- Other info: Collaborative environment with a focus on innovation and data-driven strategies.
- Why this job: Be part of a dynamic team and make an impact on popular mobile games.
- Qualifications: 6 months experience in digital marketing and knowledge of key marketing channels.
The predicted salary is between 35000 - 45000 £ per year.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.
What will you be doing at Miniclip?
This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Having prior exposure to a soft launch will greatly benefit the candidate
- Excellent communication skills, both written and verbal in English
User Acquisition Specialist in London employer: Miniclip
Miniclip is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and innovation thrive. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration within our talented marketing team. Our inclusive culture encourages experimentation and data-driven decision-making, making it an ideal place for those looking to make a meaningful impact in the digital games industry.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Specialist in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and marketing industry on LinkedIn. Join relevant groups and engage in discussions. You never know who might have a lead on that User Acquisition Specialist role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and results. This is a great way to demonstrate your experience with paid digital marketing and media buying.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of marketing channels like Facebook, TikTok, and Google Ads. Be ready to discuss how you've used data-driven insights in your previous roles to enhance performance.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace User Acquisition Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the User Acquisition Specialist role. Highlight your experience in paid digital marketing and any specific campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about user acquisition and how your previous experiences make you a great fit for our team. Keep it engaging and relevant to the role.
Showcase Your Data Skills:Since this role involves analysing ROI and using data-driven insights, be sure to mention any tools or methods you've used in the past. We love seeing candidates who can back up their claims with solid data skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Miniclip
✨Know Your Channels
Familiarise yourself with the marketing channels mentioned in the job description, like Facebook, TikTok, and Google Ads. Be ready to discuss your experience with these platforms and how you've used them in past campaigns.
✨Data is Your Best Friend
Since the role involves analysing ROI and using data-driven insights, brush up on your analytical skills. Prepare examples of how you've used data to optimise campaigns or make recommendations in previous roles.
✨Showcase Your Communication Skills
As excellent communication is key, practice articulating your thoughts clearly. You might be asked to present campaign results, so think about how you can convey complex information simply and effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific situations, like managing multiple campaigns or dealing with underperforming ads. Think through your past experiences and be ready to share concrete examples that highlight your problem-solving skills.
