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- Tasks: Lead the creation and execution of our employer brand strategy to attract top talent.
- Company: Miniclip is a leading mobile gaming company known for its innovative games and vibrant culture.
- Benefits: Enjoy a full-time role with opportunities for remote work and creative corporate perks.
- Why this job: Join a dynamic team to shape our brand voice and engage with a passionate community.
- Qualifications: Proven experience in employer branding, team management, and digital media campaigns required.
- Other info: This mid-senior level position offers a chance to make a real impact in the gaming industry.
The predicted salary is between 46800 - 78000 £ per year.
Communications & Employer Branding Senior Lead
Join to apply for the Communications & Employer Branding Senior Lead role at Miniclip
Communications & Employer Branding Senior Lead
Join to apply for the Communications & Employer Branding Senior Lead role at Miniclip
Get AI-powered advice on this job and more exclusive features.
Purpose
Design, develop and execute on an employer brand and EVP strategy to attract and retain top talent aligned to our strategy, performance and achievements. Engaged to communicate who we are, what we do as a mobile gaming company into internal and external communications.
Key responsibilities
- Manage employer brand project from concept to completion partnering with internal stakeholders. External agency support as and when required.
- Foster stakeholder relationships to understand the different studios and core functions to design and develop an authentic EVP that fits our culture and people.
- Develop the Miniclip voice that reflects us as a business and people. To maximise internally and externally with an approach to targeted audience segmentation when required.
- Develop frameworks for employees engaged with communications to use with ease and understand the respective employer brands, EVP, voice
- Align and enhance internal communications channels to be consistent with our EVP ensuring employees stay informed and engaged with company updates, initiatives, and events.
- Manage and mentor the Communications Advisor and Principal Artist in the design and delivery of digital media campaigns and engaging content (videos, blogs, social media posts, newsletters, etc.) to showcase our workplace culture and stories.
- Oversee and quality assure the company’s brand related social media e.g. careers page, social media presence, and external employer review platforms.
- Partner with the Talent Acquisition to support recruitment marketing efforts, ensuring job postings and candidate experiences align with our brand.
- Oversee internal and external events communications and other initiatives to strengthen company culture.
- Collaborate with leadership to craft key messages and presentations for company-wide communications.
- Monitor industry trends and employer brand best practices to keep us ahead in the mobile gaming, gaming and tech talent market.
- Continuously analyse performance data to optimise attraction channels and enhance overall internal engagement and recruitment efforts.
- Measure the effectiveness of attraction and retention strategies using dashboards and performance metrics, demonstrating ROI and contribution to broader business outcomes.
Skills, Experience
- Proven experience in creating and executing effective Employer Brand and EVP.
- Change management
- Team management
- Strategic and operational
- Strong ability to analyse data trends to assess performance and make practical recommendations.
- Proficient in managing digital media campaigns
- Demonstrated experience in managing complex stakeholder and supplier relationships
- Ability to create thought-provoking and impactful presentations.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
-
Industries
Entertainment Providers
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Communications & Employer Branding Senior Lead employer: Miniclip
Contact Detail:
Miniclip Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Communications & Employer Branding Senior Lead
✨Tip Number 1
Familiarise yourself with Miniclip's current employer branding and communications strategies. Understanding their existing voice and values will help you tailor your approach and demonstrate how you can enhance their brand.
✨Tip Number 2
Network with professionals in the gaming and tech industries, especially those involved in employer branding. Engaging with these individuals can provide insights into best practices and trends that you can leverage in your application.
✨Tip Number 3
Prepare to discuss specific examples of successful employer branding initiatives you've led or contributed to. Highlighting measurable outcomes will showcase your ability to drive results and align with Miniclip's goals.
✨Tip Number 4
Stay updated on the latest trends in digital media campaigns and employer branding. Being knowledgeable about innovative strategies will position you as a forward-thinking candidate who can bring fresh ideas to Miniclip.
We think you need these skills to ace Communications & Employer Branding Senior Lead
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Communications & Employer Branding Senior Lead position at Miniclip. Understand the key responsibilities and required skills to tailor your application accordingly.
Craft a Tailored CV: Highlight your relevant experience in employer branding and communications. Use specific examples that demonstrate your ability to manage projects, foster stakeholder relationships, and develop effective communication strategies.
Write a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your background aligns with Miniclip's values. Discuss your strategic approach to employer branding and provide insights into how you can contribute to their goals.
Showcase Your Digital Media Skills: Since the role involves managing digital media campaigns, include links to any relevant work you've done in this area. Whether it's social media posts, blogs, or videos, demonstrating your proficiency will strengthen your application.
How to prepare for a job interview at Miniclip
✨Understand the Employer Brand
Before the interview, make sure you have a solid grasp of Miniclip's employer brand and EVP. Research their culture, values, and recent initiatives to demonstrate your alignment with their mission during the conversation.
✨Showcase Your Strategic Thinking
Prepare examples that highlight your experience in developing and executing employer branding strategies. Be ready to discuss how you've used data to inform decisions and measure success in previous roles.
✨Engage with Stakeholder Management
Since the role involves managing complex stakeholder relationships, think of instances where you've successfully collaborated with various teams. Be prepared to discuss how you fostered these relationships and the impact they had on your projects.
✨Demonstrate Your Creativity
As the role requires creating engaging content, come equipped with ideas for digital media campaigns or presentations that could enhance Miniclip's employer brand. This will show your proactive approach and creativity in the field.
