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- Tasks: Lead a dynamic team to drive user acquisition for exciting mobile games.
- Company: Join Miniclip, a global leader in mobile gaming with over 450 million monthly users.
- Benefits: Enjoy a creative work environment, competitive salary, and opportunities for growth.
- Why this job: Be part of a passionate team shaping the future of mobile gaming and making an impact.
- Qualifications: 4+ years in digital marketing, strong leadership skills, and a passion for mobile games required.
- Other info: Work with a multi-million budget and collaborate with top-notch creative and marketing teams.
The predicted salary is between 36000 - 60000 £ per year.
This is a varied and exciting role, working with a leading mobile games and entertainment company. You will work closely with a team of performance marketing experts and have the following responsibilities:
- Lead, mentor, and inspire a team of UA specialists to achieve their best work.
- Analyse and report the performance of all UA activities to key stakeholders on a regular basis.
- Develop and deliver user acquisition strategy plans and define KPIs in alignment with business objectives.
- Advise product teams, ensure the proper UA setup, and coordinate the launch of UA for new games.
- Contribute to defining the UA roadmap and set priorities for test campaigns and creative concepts.
- Define and coordinate launch strategies per game.
- Take ownership of a multi-million budget.
- Work with the Creative team to explore new design concepts to improve UA’s performance.
- Work very closely with the marketing BI teams to improve performance marketing investment efficiency.
What are we looking for?
- 4+ years of experience in paid digital marketing and media buying for mobile games.
- Strong in-depth knowledge of performance marketing strategies and UA best practices for mobile games.
- Proven team management and leadership experience.
- Exceptional analytical and data-driven thinker combined with a creative mind.
- Extensive expertise of various key mobile marketing channels.
- A desire for both strategic planning and daily execution/optimisation.
- Detailed understanding and in-practice experience with tracking tools for mobile apps.
- Excellent cross-functional communication skills (both written and verbal).
- Comprehensive knowledge of the mobile games industry and performance metrics.
- Strong gaming UA advertising creative skills are required.
About Miniclip
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. To date, Miniclip’s studios and companies have generated more than 10.5 billion downloads.
User Acquisition Team Lead employer: Miniclip SA
Contact Detail:
Miniclip SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Team Lead
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition for mobile games. Understanding current strategies and tools will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the gaming and marketing sectors. Attend industry events or join online forums to connect with others who can provide insights or even referrals to opportunities at Miniclip.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to in the past. Be ready to share metrics and outcomes that highlight your analytical skills and creative problem-solving abilities.
✨Tip Number 4
Showcase your leadership experience by discussing how you've mentored or inspired teams in previous roles. Highlighting your ability to lead a team effectively will resonate well with the hiring managers at Miniclip.
We think you need these skills to ace User Acquisition Team Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 4+ years of experience in paid digital marketing and media buying for mobile games. Emphasise your leadership skills and any relevant achievements in user acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mobile games industry and detail how your analytical skills and creative mindset align with the responsibilities of the User Acquisition Team Lead role.
Showcase Relevant Experience: Provide specific examples of past projects where you successfully led a team or developed user acquisition strategies. Highlight your familiarity with performance marketing metrics and tracking tools.
Research Miniclip: Familiarise yourself with Miniclip's portfolio of games and their market position. Mention any specific games you admire in your application to demonstrate your knowledge and enthusiasm for the company.
How to prepare for a job interview at Miniclip SA
✨Showcase Your Leadership Skills
As a User Acquisition Team Lead, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, focusing on mentorship and achieving results together.
✨Know Your Numbers
Be ready to discuss key performance indicators (KPIs) and how you've used data to drive user acquisition strategies. Familiarise yourself with metrics relevant to mobile games and be prepared to analyse and report on them.
✨Understand the Mobile Games Landscape
Research Miniclip's portfolio and the mobile gaming industry as a whole. Be prepared to discuss trends, successful campaigns, and how you can contribute to their user acquisition roadmap.
✨Creative Problem Solving
Highlight your creative skills by discussing past experiences where you've developed innovative marketing strategies or campaigns. Show how you can collaborate with creative teams to enhance user acquisition performance.
