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- Tasks: Manage user acquisition campaigns for mobile games and analyse performance.
- Company: Join Miniclip, a global leader in mobile gaming with over 400 million monthly users.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of an exciting team that shapes the future of gaming and engages millions worldwide.
- Qualifications: 6 months of experience in digital marketing; knowledge of platforms like Facebook and Google Ads.
- Other info: Work in a vibrant London office and collaborate with a passionate team.
The predicted salary is between 36000 - 60000 £ per year.
Miniclip is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office. This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
What are we looking for?
- Minimum 6 months of experience in paid digital marketing or media buying required
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Having prior exposure to a soft launch will greatly benefit the candidate
- Excellent communication skills, both written and verbal in English
About Miniclip:
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios. Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally. To date, Miniclip’s studios and companies have generated more than 10 billion downloads.
User Acquisition Specialist employer: Miniclip SA
Contact Detail:
Miniclip SA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in user acquisition, especially in the mobile gaming sector. Understanding what works for successful games can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the gaming and marketing industries. Attend relevant events or webinars to connect with people who might provide insights or even referrals for the User Acquisition Specialist role.
✨Tip Number 3
Gain hands-on experience with the tools mentioned in the job description, like Appsflyer and various ad platforms. Being able to demonstrate your proficiency with these tools can significantly boost your candidacy.
✨Tip Number 4
Prepare to discuss specific campaigns you've worked on in the past. Be ready to analyse their performance and share what you learned, as this will showcase your analytical skills and understanding of ROI.
We think you need these skills to ace User Acquisition Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid digital marketing and media buying. Emphasise any specific campaigns you've managed, especially those involving mobile games or platforms like Facebook and Google Ads.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with the responsibilities of the User Acquisition Specialist role. Mention your familiarity with tracking tools like Appsflyer and any experience with soft launches.
Showcase Analytical Skills: Demonstrate your ability to analyse ROI and campaign performance in your application. Include examples of how you've used data-driven insights to optimise marketing strategies in previous roles.
Highlight Communication Skills: Since excellent communication is key for this role, provide examples of how you've effectively communicated with stakeholders in past positions. This could include presenting campaign results or managing business relationships.
How to prepare for a job interview at Miniclip SA
✨Know Your Channels
Familiarise yourself with the marketing channels mentioned in the job description, such as Facebook, TikTok, and Google Ads. Be prepared to discuss your experience with these platforms and how you've successfully used them in past campaigns.
✨Showcase Your Analytical Skills
Since the role involves analysing ROI and producing comprehensive UA reports, be ready to share examples of how you've used data-driven insights to enhance campaign performance. Highlight any specific tools you've used, like Appsflyer.
✨Prepare for Creative Discussions
The position requires developing briefings for new ad creatives. Think about past experiences where you contributed to creative processes and be ready to discuss how you approach creating engaging marketing material.
✨Communicate Effectively
Excellent communication skills are a must. Practice articulating your thoughts clearly and concisely, especially when discussing complex topics like user acquisition strategies or campaign results. This will help you stand out during the interview.
